iPhone 8 Predicted to Start at $850 to $900 for 64GB Model, $950 to $1,000 for 256GB Model

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 4, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    Apple's widely rumored high-end iPhone with an OLED display is expected to cost upwards of $1,000, but UBS analyst Steven Milunovich believes that a base 64GB model could start at $850 to $900 in the United States. That price point would be similar to Samsung's new Galaxy S8+, which starts at $840 to $850.

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    Milunovich said the flagship iPhone could start at under $1,000 as part of Apple's "mainstream luxury" pricing strategy. He also believes the 5.8-inch device will be competing at a screen size disadvantage compared to the 6.2-inch Galaxy S8+, leading him to predict Apple will adopt similar pricing as Samsung.

    Milunovich thinks that a 256GB model could cost between $950 and $1,000, so the iPhone could very well be the first mainstream smartphone in the United States to have a four-digit price tag. He also predicted that the tentatively named iPhone 7s and iPhone 7s Plus will start at around $649 and $749 respectively.

    An excerpt from Milunovich's latest research note obtained by MacRumors:
    The research note cites UBS Asia hardware analyst Arthur Hsieh, who estimates the factory cost of the tentatively named iPhone 8 could be $70 to $90 higher than the iPhone 7 Plus, which starts at $769. Milunovich's prices appear to be merely predictions based on this information, rather than inside sources.

    In addition to an edge-to-edge OLED display with narrow bezels, the iPhone 8 is expected to resemble the Galaxy S8 in many ways, including wireless charging, no physical Home button, and potentially 3D facial recognition and/or iris scanning. Touch ID might be embedded in or under the True Tone display.

    Milunovich maintains a "buy" rating for AAPL with a $151 price target. AAPL closed at an all-time high of $144.77 on Tuesday.

    Article Link: iPhone 8 Predicted to Start at $850 to $900 for 64GB Model, $950 to $1,000 for 256GB Model
     
  2. Michael Scrip macrumors 68040

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    #2
    Remember when the iPad was supposed to be $1,000 ?

    Pepperidge Farm remembers...

    :D
     
  3. arggg14 macrumors 6502

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    #3
    Man these smartphone prices are out of control. Near MacBook prices.... Get out of here. Bet they'll still sell like hot cakes.
     
  4. aaronhead14 macrumors 6502

    aaronhead14

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  5. mantan macrumors 68000

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    #5
    I hope it resembles a Galaxy 8 by bringing back the headphone jack...
     
  6. aaronhead14 macrumors 6502

    aaronhead14

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    #6
    Good thing nobody buys hot cakes.... lol
     
  7. rezwits macrumors 6502a

    rezwits

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    #7
    Freaking iPad Pro 12" OLED is gonna be like $1,500! $1,600 for 256! Guestimates!
     
  8. Appleaker macrumors 65816

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    #8
    Yeah, as predicted the pricing will still be $1000+ for the highest configuration (256GB Edition). It'll be interesting to see demand at a price point close to Samsung.
     
  9. WordsmithMR macrumors 6502

    WordsmithMR

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    #9
    I really need to see the specs. Currently upgrading to an S8+ because I feel like the iPhone has been stuck in limbo.
     
  10. MellowFuzz macrumors 6502

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    #10
    To hell with that - it's just a stupid phone, with more and more commoditised technology. I'd rather get a nice bicycle.
     
  11. LoveToMacRumors macrumors 65816

    LoveToMacRumors

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    #11
    You keep dreaming
     
  12. blairh macrumors 68030

    blairh

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  13. karshkarsh macrumors newbie

    karshkarsh

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    #13
    Thankfully the price is competitive. What would this mean for the IUP price tiers?
     
  14. Daws001 macrumors 6502

    Daws001

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    #14
    I had no idea how much my 256GB 7+ was. Had to look it up. Meh. Just break it down into however many months, make the number look small, and tell me I'm pretty.

    Also, give me that 8+ please :D
     
  15. bgraham macrumors member

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    #15
    Not that bad really. The iPhone is not going to cost the same forever.
     
  16. macfacts macrumors 68000

    macfacts

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    #16
    That was cause people thought the ipad was going to run unix certified mac osx, full desktop. Instead we got a blown up iphone.
     
  17. lostngone macrumors demi-god

    lostngone

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    #17
    1K and above is starting to get outside of the range I want to pay for a phone.
     
  18. ThisBougieLife macrumors 65816

    ThisBougieLife

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    #18
    I understand laptops being expensive. I expect to keep mine for multiple years. But if smartphones are supposed to be upgraded once a year, these prices are too much.
     
  19. nfl46 macrumors 603

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    #19
    After all the Mac Pro stuff today, Apple has leaked the prices of the new iPhones. This is nothing more than a control leak because people were freaking out that the new iPhone would cost way over $1,000.
     
  20. tubeexperience macrumors 68030

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    #20
    The prices are getting out of control.

    What Apple really need is an entry level model that isn't the iPhone SE...

    ...probably an iPhone 6, but without the Touch Disease.
     
  21. BasicGreatGuy Contributor

    BasicGreatGuy

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    #21
    Seeing how the iPhone 7 plus (128 GB) cost me about $925 after tax, $1,000 for the high-end iPhone doesn't sound that far in the clouds.
     
  22. Abazigal macrumors 604

    Abazigal

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    #22
    You mean like mismatched ports, an awkwardly placed fingerprint sensor, insecure login options, bloated operating system and a non-existent ecosystem?
     
  23. BasicGreatGuy Contributor

    BasicGreatGuy

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    #23
    Who said smartphones are supposed to be upgraded every year? That notion is nothing more than advertising rheotoric by Apple, and all those who make a profit from one-a-year people.
     
  24. thedarkhalf macrumors member

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    #24
    I think a 2-3 year life span for a phone is acceptable. Every phone I've had has been 3-4 years. (minus the shattered screen on an iphone) So I don't think they are meant to be upgraded every year.
     
  25. paul4339 macrumors 65816

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    #25
    Current flagship iphone (jet black) is US$869 (128GB) and US$969 (256 GB).
    This analyst is saying iphone 8 may be between $850-900 (64GB) and $950-1000 (256 GB).

    not much difference, IMO.
     

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