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For real though, They did the same thing when the SE came out in 2016. Dropped the price vs the 5s, offering flagship internals for less (at least in some markets they dropped the price, not sure if it was the same price as the 5s in States)

Difference is, the 5S design was still remembered fondly at the time, embedded in memory as a great design, and had only been used twice. Shift focus to the iPhone 6 design being used ad nauseam 5 times though.. that's caused some real fatigue with this form factor and is beyond lazy and complacent for a company with the reputation, resources and R&D budget of Apple.
 
Well, last March my (65 year old) dad bought a Galaxy A50 and he kept bragging about how his phone looked newer/better than mine (iPhone 8). He does like the iPad I got him a couple years ago but he doesn't honestly care about iOS vs Android.

I get it now! Your dad cares so much about how phones look... and that's why you care so much about how phones look!

Hehe I'm just playin' man. Don't get bent out of shape. I'm just havin' fun :p

I really don't know whom this 5th regurgitation of the iPhone 6 is good for.

Apple obviously thinks someone will buy this new SE.

It could go one of two ways:

1. If this SE has the current processor and modern cameras... and it's $400... I think it'll sell well.

2. It could be a complete disaster for Apple. And the people who have $400 to spend on a phone don't want an "old looking" phone so they buy Google Pixels or Samsung A-series instead.

I'm leaning towards point 1

You're obviously heavily leaning towards point 2

Why don't we let it play out for a while? The phone hasn't even been formally announced yet! :)

There's only so much we can say here. I'll be around.
 
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I get it now! Your dad cares so much about how phones look... and that's why you care so much about how phones look!

Hehe I'm just playin' man. Don't get bent out of shape. I'm just havin' fun :p



Apple obviously thinks someone will buy this new SE.

It could go one of two ways:

1. If this SE has the current processor and modern cameras... and it's $400... I think it'll sell well.

2. It could be a complete disaster for Apple. And the people who have $400 to spend on a phone don't want an "old looking" phone so they buy Google Pixels or Samsung A-series instead.

I'm leaning towards point 1

You're obviously heavily leaning towards point 2

Why don't we let it play out for a while? The phone hasn't even been formally announced yet! :)

There's only so much we can say here. I'll be around.

Heheh ok fair point. Wrt to dad, I was more surprised because I thought he didn't care about phone designs as long as they are cheap and can do the job. I never stopped caring since the olden days of Nokia ;)

I don't doubt it's gonna sell. What disappoints is that the bigger Apple gets, the poorer/scarcer their new designs become and the design language disparity between budget, midlevel and flagship devices couldn't be further apart.
 
Yep, it's official: regurgitated for the 5th time. That would make it the iPhone 6SSSS?

It's like they cannot afford new moulds for new device designs.

they can afford new molds, but the price wouldn’t be $399. It’s gonna be much higher.
 
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they can afford new molds, but the price wouldn’t be $399. It’s gonna be much higher.

Sure, keep peddling their narrative as if it means something. Somehow Jobs managed to jam-pack new phones with new tech and new designs AND keep the price the same. Those were the days.
 
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Irrelevant answer. iPhone 3GS, 4, 4S and 5 all had the same price at launch, whereas the upgrades in tech YOY were remarkable without an equivalent price hike.

Please stick to the point.

You’re comparing a fledgling product with a mature one. Of course 3GS and 4 had major additions: there was a ton missing on the original version.
 
You’re comparing a fledgling product with a mature one. Of course 3GS and 4 had major additions: there was a ton missing on the original version.

A ton missing from whose viewpoint? The smartphone was also a mature product if you took e.g. Nokia's or Blackberry's point of view, but Steve kept pushing the envelope forward with stuff no-one had ever seen before. Was anyone missing a retina screen when they didn't even know existed? Don't forget to consider the wider context in 2010, what the competition was offering, and what tech was available.

Project that to now. Apple has more resources, more access to tech, tougher competition, and a wider reach. There's a plausible need for a smaller, modern form factor phone that no other OEM is really catering to. That's an awesome challenge for Apple to capture that market with a new design. Instead, they're regurgitating a 2014 phone for the fifth time in a row. That's what Blackberry would have done because navel gazing got the best of them. Maybe not in a year or two, but this kind of complacency is unforgiving in the long run (and damn boring in the short run).
 
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A ton missing from whose viewpoint? The smartphone was also a mature product if you took e.g. Nokia's or Blackberry's point of view, but Steve kept pushing the envelope forward with stuff no-one had ever seen before.

Yes. And yet: it had no 3G. It had an awful camera. Its RAM was far too low. Lots of things that needed to be fixed regardless of what others thought.

Was anyone missing a retina screen when they didn't even know existed?

Was anyone expecting you could make breathtaking night shots with a tiny sensor before Google, others, and eventually Apple showed it could be done?

Don't forget to consider the wider context in 2010, what the competition was offering, and what tech was available.

Project that to now. Apple has more resources, more access to tech, tougher competition, and a wider reach.

And yet there’s just not as much left to do. It’s a really mature, damn good product. Steve would be moving on to the next thing by now. He was excited to push the iPhone envelope when it was young; by the iPhone 4’s launch, he really cared more about the iPad.

You also brought up the iPhone 4S and 5, but he wasn’t even around for those launches.

There's a plausible need for a smaller, modern form factor phone that no other OEM is really catering to. That's an awesome challenge for Apple to capture that market with a new design. Instead, they're regurgitating a 2014 phone for the fifth time in a row. That's what Blackberry would have done because navel gazing got the best of them. Maybe not in a year or two, but this kind of complacency is unforgiving in the long run.

Could be.
 
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Difference is, the 5S design was still remembered fondly at the time, embedded in memory as a great design, and had only been used twice. Shift focus to the iPhone 6 design being used ad nauseam 5 times though.. that's caused some real fatigue with this form factor and is beyond lazy and complacent for a company with the reputation, resources and R&D budget of Apple.
Why fix something that isn’t broke? The 6 to 8 iPhone size is a great design.
 
Yes. And yet: it had no 3G. It had an awful camera. Its RAM was far too low. Lots of things that needed to be fixed regardless of what others thought.

Was anyone expecting you could make breathtaking night shots with a tiny sensor before Google, others, and eventually Apple showed it could be done?

And yet there’s just not as much left to do. It’s a really mature, damn good product. Steve would be moving on to the next thing by now. He was excited to push the iPhone envelope when it was young; by the iPhone 4’s launch, he really cared more about the iPad.

You also brought up the iPhone 4S and 5, but he wasn’t even around for those launches.

Could be.

I agree for the most part. The 3GS had big room for improvement. Still, stuff like FaceTime blew people out of the water. It was about more than just parity with the market. Wrt to 4S and 5, I presume he signed off these devices in advance, word on the grapevine was that products were signed off a couple of generations in advance.
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Why fix something that isn’t broke? The 6 to 8 iPhone size is a great design.

Sure, Nokia 3110 was a great design too, why change for the sake of change and not leave mobile phones like that.
 
Am I the only one who thinks the SE name makes a lot of sense?

SE just means Special Edition. Special Edition 2 doesn’t make a lot of sense, it is a special edition phone.. you could simply distinguish it from the last SE by saying it’s SE 2020.

I also liked the idea of the iPhone 9, to fill in the gap and for it to be a continuation of the 6/7/8 series due to the bezels/touch id but I guess I agree that some people would view it as older than the X etc in that case even if it has more modern internals.
 
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It's a weird feeling you know.. Feeling let down with this luckluster iPhone. I really hoped that they'll do something new with the beautiful iPhone 5 design, but they decided to recycle old product again. This crap should be like 200 dollars with the base 64GB storage option.
 
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Am I the only one who thinks the SE name makes a lot of sense?

SE just means Special Edition. Special Edition 2 doesn’t make a lot of sense, it is a special edition phone.. you could simply distinguish it from the last SE by saying it’s SE 2020.

I also liked the idea of the iPhone 9, to fill in the gap and for it to be a continuation of the 6/7/8 series due to the bezels/touch id but I guess I agree that some people would view it as older than the X etc in that case even if it has more modern internals.

It is true, only Apple can regurgitate a 6-year old design and still convince the masses that it is special and cheap (and small!)
 
It is true, only Apple can regurgitate a 6-year old design and still convince the masses that it is special and cheap (and small!)

Not everyone wants the newest, greatest high tech amazing design there is. I know plenty of people who still own 6/6s/7/8 who are perfectly content with touch id instead of face id. Most people probably wouldn’t even care. It would still trump over the more modern looking android budget phones simply due to it’s brand.
 
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