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they're purposely doing this to inflate the demand. Not sure which.

I don't think that's ever the case with Apple products. That tactic would definitely increase hype but not significant sales. The longer it takes for them to get a product to market, the greater the chance they'll lose the sale to someone else. If they're lucky it'll be to another Apple product that is in stock. If not, there's almost always a competitor.
 
An iPhone 7S/7S Plus this fall at current new iPhone price points is pathetic. Especially when compared to the iPhone X which everybody will want instead.
 
Of course the demand is real. My point is the most valuable tech brand is the world should be able to solve this problem if they wanted to.

An incredibly simplified argument: Apple are rich as heck, so anything should be possible. Pray tell. How on Earth would they do that if they're manufacturing nearly 1 million phones daily with really expensive materials and complex manufacturing processes?

Foxconn are one of the main plants for a reason. Other plants will struggle with the processes or QA will suffer. More people will complain Apple are getting worse.

When you're shipping nearly a million units a day to keep up with demand, especially ones built to such exacting tolerances, you can't just casually say that this 'problem' can be solved in a blink, as if there's something obvious that Tim Cook is missing. I'm dumbfounded that you think it's so black and white.
 
That concept looks weird. Maybe it's just the app icons.
not the icons. the shape of the screen.
there is no point to manufacture lcd screen that is not square on th edges. it just makes things complicated.
now this concept has even visible display area where the phone edges are round, and that will result a screen that is not as wide on the top/bottom as in the middle. because the central part shows this edge-to-edge display stupidity, where you don't have space to hold your phone firmly. even if the display will be e2e, the touchscreen can not be so, as the whole handling of the device would be totally awkward...
 
"Edition" is such a stupid name for product in the way Apple use it. iPhone Edition, Apple Watch Edition, etc. Makes more sense if named iPhone Pro Edition, iPhone Anniversary Edition or Apple Watch Ceramic Edition. Just using product name and "Edition" just doesn't work.
I was often quite puzzled by that word usage. Glad of this confirmation from a UK source ;)
 
That logic just completely baffles me. While the the manufacturers very well might not be able to crank them out quick enough, if Apple really wanted to solve this problem, they could. Supplies have been "constrained" for 10 years now.


I comment on this article every time it comes up with the same response. Apple isn't artificially inflating demand with a limited supply, it really is that hard to produce the amount of phones needed for launch day.

I work in logistics and we primarily deal with the United States and a few other countries and we have a hard enough time getting everything where we need it to be. I cannot imagine the headache that Apple deals with to supply millions of phones to thousands of different locations in multiple countries.

The other big issue I am guessing they run into is that we don't know the exact timeline of final design approval. My best guess would be that they do not approve the final design until around April or May. They then ramp up production June-September to get enough stock to provide launch day stock.

This is incredibly difficult to do and the sheer number of phones and parts required is astronomical. Trust me, Apple would much rather have enough supply to satisfy every customer on launch day versus turning away customers. I know people on this site want to believe otherwise, but there is only so many phones that can be produced per day and it requires a tremendous effort to get it done. Not to mention that if they are using new vendors or materials that they aren't used to using will make it even harder.
 
Not the case with concert tickets and I don't think it is at all ridiculous to suggest the same goes here.

It absolutely is when you're comparing concert tickets and phones. Compare apples to apples. Have a look at the other large phone manufacturers who have supply issues on their premium handsets (and are shipping considerably less than Apple, by the way). Are they artificially inflating demand too?
 
Of could it will be in limited supply. Apple does this every launch because it gives the effect that people want it more.


James
 
Thank God don't have to wait a whole another year for all new redesign,but long shipping date and going out of stock will surely be a pain

So unless you are one of the lucky ones who get the pre-order in, the end result will be the same - another year before you can get it.
[doublepost=1490282769][/doublepost]Limited is right. Tim's Apple can't even manufacture Airpods.
 
How many times do these people need telling, THEY'RE NOT DOING AMOLED!

Why would they break from a known good formula, just because it's been brainwashed into people by tech "journalists" that AMOLED is "better" and just for the sake of doing so? There is no problem that AMOLED can solve, and many problems that AMOLED can introduce. LCD has been around for decades and is highly proven, mature and trusted, cheap to implement and colour accurate.

You wait - the fall event will come and go, and suddenly all the opinions will change to "maybe next year" or "AMOLED wasn't used this year because <some ridiculous attempt to save face>"

If I'm wrong then I'm wrong, I'm more than happy to accept that this opinionated be well off track, but these AMOLED lovers need to completely ignore these so-called "pundits" and "journalists" who rarely employ any logic or critical thinking which is based on the thinking of Apple designers and engineers, merely being swept along by the wave of hype, their judgement clouded by the expectations and specifications of everyone ELSE making smartphones.

FORGET everyone else - Apple ain't everyone else - ain't you guys learnt ANYTHING about the thinking and rationale inside Apple? They match parts that will make the most delightful and seamless experience, and they match whatever will make their vision of that experience most complete, they're not compelled or controlled by the masses who STILL don't get how they think when designing something.

Same old, same old, change the record.
 
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Wireless charging for all makes me happy. I'm not going to buy a $1k starting price iPhone no matter how cool it is, so the 7s will be just fine for me.

An iPhone 7S/7S Plus this fall at current new iPhone price points is pathetic. Especially when compared to the iPhone X which everybody will want instead.

Oh I don't know, I'm fine with it as long as the updates are there.... Samsung is expected to raise their new S8 prices by $100 or so.... the usual 7s updates at current iPhone prices seem just fine to me, especially in that context. JMHO...

https://www.forbes.com/sites/gordonkelly/2017/02/19/galaxy-s8-price-release-date/#6afe6cf1fd14

If they wanted to they could manufacture enough so that everyone who wants one could have it within the first month. It isn't like they don't know what the demand for their products are.

Well, actually for this new iPhone 8 or whatever they couldn't. The screen comes from Samsung if memory serves and Samsung will only make so many for them (alot less than the general number of 6s's they sold last year etc.). They literally need most people to get 7s's cause the new screens will not be there if everyone wanted the new $1k 7s Maxi's.
 
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Apple does this build hype every year. Make a few to make you want it more.

That is a marketing myth. It's proven that doesn't work, especially with high priced items. Plenty of hard to find products out there that are hard to find becaue there is weak demand. Lots of "limited edition" $1.25 candy bars at Walgreens. No one is buying them out becaue they are in short supply -- well maybe a few addicted souls.

Few consumers buy a $900 item on a whim. Buyers already planned to buy them months before announcement and pent up demand exists. There is no way a company can satiate the kind of demand the iPhone generates with just a one or two month production ramp up. Of course people are going to be left out of the initial buy.
 
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Seemingly as I can't even get my hands on AirPods yet, I don't doubt it that I may just have to wait till 2018 for this years iPhone. (Or actually have to stand in line)

Seriously, I just hope my about to fill up 64GB 6 should hold on till then.
 
And people say this every year, that Apple hold off on stock to artificially inflate demand. It's ridiculous. The truth is much simpler; they're very desirable phones and Apple can't make them quick enough.

If they wanted to they could manufacture enough so that everyone who wants one could have it within the first month. It isn't like they don't know what the demand for their products are.
 
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At least they are admitting it ahead of time and not letting us wonder on pre-order night!
I can see it now! Come preorder night around 3:18 am ( eastern time for me) when the apple online opens up its pre order gates I will click on the iPhone 8 just to see a November shipping date. Oh for crying out loud!
 
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I could see them calling it the iPhone Pro if it ships with a MacBook accessory shell like this recent Apple patent, attached below. And yes, I realize not all Apple patents become products and it often takes a number of years even for the ones that do. And yes, they would probably have to get macOS running on the iPhone hardware so it could seamlessly switch between iPhone and MacBook modes.

It would also be a pretty slow MacBook—but iPhone speed increases have been outpacing those found on the Mac. When looking at historical trends, it's reasonable to assume an A10 chip could hit in the ballpark of 6500-7000 multicore score in Geekbench. If it has 4GB of RAM, that score would place it roughly in the same neighborhood as the MacBook which is nothing to sneeze at.

But that's a whole lot of "ifs" and I would be very surprised to see this in the next three years, much less this year, but it could explain why Apple has been focusing less on Mac hardware. Another point in favor of this is the rumored front being all display, which would make for a better trackpad. If it has smart connectors on the back, you would just pop it down as shown in the patent and boom.
 

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Same STUFF, different launch.
Why don't they just cut and paste this every September.
 
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