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But doesn't OLED have burn in which means it won't sell?

Oh and I guarantee the iPhone 8 will dwarf the 7S in sales
If apple does oled it won't sell as much as the led variant. If it does apple will have had a very bad year. There simply are not enough oled screens to go around at the moment.
 
I wouldn't be surprised if some of the product scarcity in the past was intentional, but AirPod level of unavailability I dont think was planned as a marketing ploy last year, and I don't think that they want it with the anniversary phone this year. They might want a few weeks of low availability but not months.
 
My prediction: iPhone SE 2, iPhone 7S, iPhone 7S Plus, iPhone Pro, iPhone Pro Edition and iPhone Super Duper Special Pro Edition. Makes perfect sense seeing as thats where the iPad lineup is headed/already there....Whoever is in charge of naming products should be fired, seriously laughable.
 
So I wonder if those of us on the Upgrade program will get screwed again, where we are strictly limited by 1st day shipping supplies and then can't order until after 1st physical shipping day if we missed the few hour ordering window.
 
"However, shipping estimates could slip to several weeks out just minutes after pre-orders begin."

So, it will be just a normal launch then?
 
Tim 'supply chain expert' Cook strikes again! I'll go ahead and give him the benefit of the doubt that perhaps the "iPhone 8" is so revolutionary that only very few manufacturers can produce it to Apple's exacting standards, thus lowering the amount of product that can be produced.

Well, it's either that or they're purposely doing this to inflate the demand. Not sure which.

I always find this argument hilarious. Do people really think that a company with the brand loyalty and market share of Apple needs to resort to creating artificial perception of demand to drive sales of their products? Maybe, just maybe, short supply could be due to the fact that components for their phones cannot be made to satisfy demand? We're talking about tens of millions of phones per quarter here. Over 200 million per year. And good OLED screens are, as far as I know, only possible through a couple of manufacturers.
 
I will be hitting refresh right at 258am to order it on my iPhone iPad and MacBook so I can be the first to have it and not wait weeks to have it
Yeah, good luck with that. I had my iPhone, iPad, and MBP all ready to go and still had to hunt down a phone since mine wouldn't arrive on launch day.

My guess is that IUP and the new red color are going to mess people up this year.
 



Barclays said the phone will feature a 5.8-inch display with 5.15 inches of usable screen, as Kuo said.

IMO usable screen will only be limited for the legacy apps. New apps will be able to go 5.8" fullscreen, as there are so many use cases like video, internet browsing, games to name just a few. Otherwise this limitation will be a UX disaster - imagine watching video with annoying virtual buttons on a side...
 
Tim 'supply chain expert' Cook strikes again! I'll go ahead and give him the benefit of the doubt that perhaps the "iPhone 8" is so revolutionary that only very few manufacturers can produce it to Apple's exacting standards, thus lowering the amount of product that can be produced.

Well, it's either that or they're purposely doing this to inflate the demand. Not sure which.

At launch, Apple's manufacturer will be procuring/receiving the necessary components/materials from outside vendors, assembling, testing, shipping, and delivering to customers 800K+ iPhones EVERY DAY, maxing out available infrastructure.

Perhaps you can share your similar supply chain expertise with Apple to help get them through the releasee?


"Well, it's either that or they're purposely doing this to inflate the demand. Not sure which"


That is so adorable! Yes, that's what it's about...
 
I don't know what the masses think, however this is only speculation. You might be more in tune with the masses than me but that still doesn't mean you represent them.
Didnt you just say the OLED iPhone will sell like hotcakes? Then what about burn in. Werent you talkin about mass scale OLEDs being returned and that all OLEDs have burn in just a few weeks ago?. Thats what I am asking. Dont deflect from the point.

And I do represent the masses which is why I guarantee the OLED iPhone will give Apple more profits than the 7S and will be the iPhone to break all records
 
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I can see it now! Come preorder night around 3:18 am ( eastern time for me) when the apple online opens up its pre order gates I will click on the iPhone 8 just to see a November shipping date. Oh for crying out loud!
....and get it delivered in early October like every year!

for every story of high demand, low stock, long deliveries, there is always the follow up story of phones shipping early...
 
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I wonder if the iPhone 7S will be introduced simply to put A11 chips inside the iPhone 7, so the AR platform is available in the mid range phones. (similar to the Series 1 Apple Watch getting nothing but the new chips).

Then the focus will be on the iPhone 8, their flagship etc.
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"Edition" is such a stupid name for product in the way Apple use it. iPhone Edition, Apple Watch Edition, etc. Makes more sense if named iPhone Pro Edition, iPhone Anniversary Edition or Apple Watch Ceramic Edition. Just using product name and "Edition" just doesn't work.

It is an odd name. When they launched Apple Watch Edition I thought it was just a way of naming things the Swiss Watch industry used. I guess not!
 
That logic just completely baffles me. While the the manufacturers very well might not be able to crank them out quick enough, if Apple really wanted to solve this problem, they could. Supplies have been "constrained" for 10 years now.
One way they could solve it is by pushing back the release date another 6 months. But why do that? Sell as many as you can make when you make them.
 
Em I the only one who sees that the concept is not very practical, how will we talk Next with out the speaker on top of the display?
EDIT
My bad there's a speaker and a camera I looked again
 
My company builds specialty manufacturing assembly equipment. We have due dates that we try to make. But frequently parts don't arrive when they were scheduled to, or a design problem pops up that wasn't foreseen. Usually this happens a day or at most 2 days before the machine was supposed to ship. And despite the fact that we have been building custom equipment for 35 years and despite knowing how frequently (very) these delays pop up they still occur. We DO try to get parts here well ahead of time. We DO try to give ourselves a cushion. But the machine is a one of a kind or the first in a design, and stuff happens. I'm not surprised that Apple expects problems. A large design change and a short (comparatively) time to test that design means you are really gambling if you decide to start high production before it's had time for problems to show up.

Want a very relevant example? Samsung phone batteries.
 
Trying to figure out why the icons in the concept photo are at the bottom of the phone... Makes no sense. Apple wouldn't do that.
 
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Forgive me. I'm not really sure what you're trying to say here. I don't know if you're agreeing, disagreeing, or making a different point altogether. I'm not as sharp as I used to be.:(

Another point distantly related to yours. I was responding to the claim this this "more hype from Apple," when in reality this is a third-party rumor, not information supplied by Apple. Sorry for dragging you into it.
 
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Nothing but intentional... of course. I notice there's not so much of a mention about the difficulties of mass production, the high-quality materials required, the tolerances, the shipping, the packaging, the QA...
Nobody's mentioning it because it's part and parcel of large scale manufacturing, not an issue specific to just Apple.

You also neglected to mention that for ~6+ years straight, the demand has been getting infinitely higher. Furthermore, the materials and cost of production is higher too.
Isn't this why companies make projections? Are you saying Apple is incapable of making correct projections? Not sure why you listed materials and production costs. Those are immaterial. Apple doesn't have a cash flow problem that would affect either of those areas.

I really don't think many here have the tiniest inkling about the impossibility of this expectation. All the people saying Apple can solve this just seem to offer criticisms rather than actual solutions. I guess that's why Tim's the CEO.
I don't think you do either. You've made assumptions about the hurdles Apple has to overcome just like critics have made assumptions, albeit from a different perspective. You say others offer criticisms and no solutions, but you offer the other side of the same coin: rationalizations with no solutions either. I am personally a fan of the job that Cook has done... overall. But it's a fair question to ask, as CEO, how are you missing accurate inventory projections every year? And to be short every year?



At launch, Apple's manufacturer will be procuring/receiving the necessary components/materials from outside vendors, assembling, testing, shipping, and delivering to customers 800K+ iPhones EVERY DAY, maxing out available infrastructure.
Are you guessing this is what's happening or is there some source material available? I'd love to read it. I don't say it with snark. I think it would shed some light on the issue being discussed here.
 
I think if its correct that there is a top of the line model over the 7S and 7S plus, you can guess at what it will cost then add another $200-300 and everyone will be shocked even though they always do it.
 
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