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I will not be surprised if 50% of what rumored (features) will be available at the time. The innovation in Apple is dead. A truly so called "Great product " is no where in the road map. My 3 years old iPhone 5s have better battery life than my iPhone 7.
Apple is still trying to catch up with technology which is already in the industry from ages, wireless charging, gorilla display, face recognizing etc.
But they will not give all latest technology in one go. As fools like us are ready to pay Apple 500+$ each year to upgrade the phone, so that they can pay millions of $ to their BOD.
Same with the other Apple products, new ipad, Apple degraded their spec to capture the market. Mac book pro- it's a joke with a slower benchmark, limited ports, and a touch bar for a substitu of touch screen.
The new iPhone is not ready and Apple is still thinking what to copy from its compitation.
 
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let's see iphone 8 pro iphone 8 - iphone 8 pro plus iphone 8 plus iphone 7S iphone 7s plus

jesus christ apple make one damn phone...
It's only one phone.. just different costumes:D
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I will be hitting refresh right at 258am to order it on my iPhone iPad and MacBook so I can be the first to have it and not wait weeks to have it
What about Mac Pro, Mac mini and iMac?
 
And people say this every year, that Apple hold off on stock to artificially inflate demand. It's ridiculous. The truth is much simpler; they're very desirable phones and Apple can't make them quick enough.
Bingo, agreed. Profit is the air corporations breathe, and the only way they get it is by selling actual products for actual profit. But this stuff doesn't fall off trees, and it takes shifts of factory workers assembling them around the clock to meet the insane demand out of the gate.
 
long shipping dates and Limited stock will ruin the excitement :(

Quite the contrary for me. Unless you're still in the "have to have it day one mentality," it really doesn't matter so much.

If you can't get it day one. Just wait a couple days until they allow in store reserve and bam.
 
That logic just completely baffles me. While the the manufacturers very well might not be able to crank them out quick enough, if Apple really wanted to solve this problem, they could. Supplies have been "constrained" for 10 years now.
It's your logic that is baffling.

Apple's not going to triple or quadruple their manufacturing capacity just so they can meet demand for a few weeks early in the upgrade cycle. What would all those factories and equipment do when the shipments decreased? Sit there twiddling thumbs?

Apple doesn't artificially limit supply. Doing so would be like throwing away hundreds of millions of dollars of potential sales. Shareholders wouldn't be happy.

Also, new processes and new manufacturing techniques require expensive new fabrication equipment and tends to have more manufacturing defects at the beginning, making production slower.
 
The funny thing is.... Nobody needs an iPhone 8 (or whatever it'll be called). All the models from iPhone 6 & up are great devices. The iPhone 8 (or whatever it'll be called) will be all about lust & desire: Something everyone will want, but nobody will need.
 
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Every year. This article is the same every year.
It doesn't make business sense to have all phones required in one Qtr already manufactured & ready to go, the amount of investment required to make phones to meet initial demand is high, generally there is huge demand in 1st Qtr, after that the demand goes down, after 1st Qtr all those manufacturing lines setup will be idle.
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An incredibly simplified argument: Apple are rich as heck, so anything should be possible. Pray tell. How on Earth would they do that if they're manufacturing nearly 1 million phones daily with really expensive materials and complex manufacturing processes?

Foxconn are one of the main plants for a reason. Other plants will struggle with the processes or QA will suffer. More people will complain Apple are getting worse.

When you're shipping nearly a million units a day to keep up with demand, especially ones built to such exacting tolerances, you can't just casually say that this 'problem' can be solved in a blink, as if there's something obvious that Tim Cook is missing. I'm dumbfounded that you think it's so black and white.

Nothing is impossible, yes Apple can make all the phones they can sell in 1st Qtr ready to be shipped on day one, but here are the concerns.
1) 1st Qtr demand is huge, and demand tapers off in 2nd, 3rd, 4th Qtr, manufacturing lines & people will be sitting idle for next 3 Qtrs.
2) Apple can start making phones few months before announcing iPhone, latest technology can't be validated & have to be pushed out to next generation.

If people work in manufacturing they will understand the issues.
 
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This concept would never happen, I don't want to get into details but that edge to edge crap would never be practical and pass Apple's design standards. Especially the vertical edge to edge.

But it would be cool if you wanted to burn more battery life quicker.

iphonexconcept2.jpg
 
BS. If it happens 1 year? Forgivable. Happens for 2 years straight? Questionable. For ~6+ years straight, nothing but intentional.
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Yeah, until you learn they only bumped the SOC and a slight camera upgrade. Then you'll be pissed they spent all of their resources on the iPhone "Magical" Edition and you feel like you have no choice to buy the Magical Edition otherwise you're buying essentially a year old model

BS. If it happens 1 year? Forgivable. Happens for 2 years straight? Questionable. For ~6+ years straight, nothing but intentional.

You would understand if you worked in manufacturing.
Nothing impossible, yes Apple can make enough phones so that no one is on back order, there are solutions, but it doesn't make engineering/financial sense to do it.
 
"Expected to launch with limited quantities." Same song and dance every year.

More like: Expected to launch with incredibly massive numbers of customers ready to make a purchase. ..... But with Apple "only" being able to manufacture, ship, and deliver to customers "limited quantities" of more than 800,000 iPhones EVERY SINGLE DAY for the first few months.
 
The funny thing is.... Nobody needs an iPhone 8 (or whatever it'll be called). All the models from iPhone 6 & up are great devices. The iPhone 8 (or whatever it'll be called) will be all about lust & desire: Something everyone will want, but nobody will need.
Yeah, I don't need a new Iphone I have a 6 128 which is great but I would like the faster processor, better camera,
and if I can shuttle stuff back and forth from iTunes...the 6 is stuck at what? usb2 transfer speeds?
The 256 gig would be nice, better display, 3d touch...No don't need a new phone but why not get one?
Its not that much for what it does.
 
Yeah, I don't need a new Iphone I have a 6 128 which is great but I would like the faster processor, better camera,
and if I can shuttle stuff back and forth from iTunes...the 6 is stuck at what? usb2 transfer speeds?
The 256 gig would be nice, better display, 3d touch...No don't need a new phone but why not get one?
Its not that much for what it does.

Really? I probably will get a new phone this year, but I fully acknowledge that potentially $1000 is in fact quite a lot for something that probably won't actually do much more than my current iPhone 6 does. It will of course do it better and faster though, but it's still an indulgence, not a necessity.
 
This concept would never happen, I don't want to get into details but that edge to edge crap would never be practical and pass Apple's design standards. Especially the vertical edge to edge.

But it would be cool if you wanted to burn more battery life quicker.

iphonexconcept2.jpg
What design "standards" lmao
 
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This concept would never happen, I don't want to get into details but that edge to edge crap would never be practical and pass Apple's design standards. Especially the vertical edge to edge.

But it would be cool if you wanted to burn more battery life quicker.

iphonexconcept2.jpg

Agreed. That concept is drop dead fugly. The iphone 7 next to it looks classier.
 
Really? I probably will get a new phone this year, but I fully acknowledge that potentially $1000 is in fact quite a lot for something that probably won't actually do much more than my current iPhone 6 does. It will of course do it better and faster though, but it's still an indulgence, not a necessity.
Depending on the deal you get It's only going to cost $30 a month for 24 months plus the $250 down..like i said depends on the deals they have when it comes out..$30 a month thats 5 beers :)
Worth it to me for the upgrades but I like tech!
I would have gotten the 7 but I waited to0 long and missed the deals..I'll be ready this September!
 
Depending on the deal you get It's only going to cost $30 a month for 24 months plus the $250 down..like i said depends on the deals they have when it comes out..$30 a month thats 5 beers :)
Worth it to me for the upgrades but I like tech!
I would have gotten the 7 but I waited to0 long and missed the deals..I'll be ready this September!

That still works out to nearly $1000. I would actually rather pay it upfront. It's still the same cost no matter how you break it down.
 
That logic just completely baffles me. While the the manufacturers very well might not be able to crank them out quick enough, if Apple really wanted to solve this problem, they could. Supplies have been "constrained" for 10 years now.

They could only solve this problem at astronomical cost. It would require an entire supply chain that only runs during the three three months or so between whenever the final design is approved (they can't start making phones in volume until all their testing is completely done, or they risk Note 7 issues and a recall) and the supply chain then goes into fully production and whenever the initial crush of demand runs out. Then that supply chain would be shut down or would have to be switched over to something else. That would be wasteful and hence very expensive for Apple.

Instead they plan around a supply chain that can be consistently deployed over the course of the entire year (or at least over nine or so months in the year, there is a drop off).
 
I agree the conspiracy rhetoric is slightly silly, but it has a hint of truth in it. Apple can't underestimate their sales every year. That's just not possible (a bit of hyperbole, yes). At some point someone, somewhere, somehow would question: How do we end up supply constrained every year?

How is it you figure Apple can't make phones quick enough? Mis-identifying the right mix of product? I get that. Simply not being able to make enough? Yeah, that doesn't make any sense. Especially, every single year.

I think it has to do with the cut off date to start production. If they keep it too early they might be able to make the numbers but might miss out on important features or testing of the phone. I would prefer them testing properly rather than availability on day 1.
 
I agree the conspiracy rhetoric is slightly silly, but it has a hint of truth in it. Apple can't underestimate their sales every year. That's just not possible (a bit of hyperbole, yes). At some point someone, somewhere, somehow would question: How do we end up supply constrained every year?

How is it you figure Apple can't make phones quick enough? Mis-identifying the right mix of product? I get that. Simply not being able to make enough? Yeah, that doesn't make any sense. Especially, every single year.

See above. There are only so many factories. Each factory can only make so many iPhones each day. It takes billions to set them up to make the latest iPhone. If you satisfy all of the initial world wide demand in the first two months, then you will have ramped up factories (spending money) and then have stop ordering from them. This is inefficient and costs money.

And you can't start making ANY phones until the design and prototype is ready. Maybe some year Apple will finish its design so early it can stockpile tons of phones. But I think that is unlikely and it would mean being less ambitious with that model.
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I think it has to do with the cut off date to start production. If they keep it too early they might be able to make the numbers but might miss out on important features or testing of the phone. I would prefer them testing properly rather than availability on day 1.

Testing is key. Really the one thing that can hurt Apple big time is a recall of the latest iPhone. It is the thing that keeps Tim Cook up at night. It would cost dozens of billions of dollars if Apple had something like the Note 7 where it had to recall the entire first two months of iPhone sales. And even though they try hard, there are still testing issues that crop up. They are always racing against the clock to release the new phones in September. They don't have time to finish early and stockpile for a couple of months. Not to mention the leak issues if there were warehouses with millions of iPhones sitting around for months.
 
An iPhone only available in limited quantities...not like that's ever happened before...Gold iPhone 5S, iPhone 6 Plus, Rose Gold iPhone 6S/6S Plus, and the Jet Black iPhone 7 Plus all say "Sup"
 
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