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"Edition" is such a stupid name for product in the way Apple use it. iPhone Edition, Apple Watch Edition, etc. Makes more sense if named iPhone Pro Edition, iPhone Anniversary Edition or Apple Watch Ceramic Edition. Just using product name and "Edition" just doesn't work.

iPhone Anniversary would be so much better.
 
It will sell like hot cakes. Doesnt mean I will buy one or that "everyone" will want one; it will be popular no doubt. Yes I did post a link with evidence suggesting burn in is not appreciated and oled tvs are being returned due to burn in, but I can't speculate on the return percentage.

I'm glad you can speak for the masses, however you don't speak for me.
Again you avoid the point. If it will sell like hot cakes how does it have burn in? You just claimed that all OLEDs were being returned mass scale. So iPhones OLED is a special one?
 
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This isn't even news or a rumor. It's a regular occurrence. We all know that the newest iPhone will take months before it's available for people to walk up and buy.

I think regardless depending on the stock, it's going to be a highly sought after iPhone, being it's completely revamped after three generations of the same iPhone. No matter what, it will have constraint.
 
If they go for over $1000 as predicted you can be sure our household won't be ordering any. So that's a few more for the supply chain. Our next phones will be SE's most likely.
 
yeah, I mean we have to cut them some slack, they must have been so busy refreshing their computer lines for the last year and half (not) so they haven't had time to work on the 10th anniversary phone that they have been planning for 2 years or more... <yawn> same.old.song.
 
Building all the extra factories that would be required to meet the initial launch-day demand would be stupid.

After that initial surge, they'd have a bunch of unused factories sitting around, costing huge amounts of money for majority of the rest of the year. It's far better to find that 'sweet spot' that will let you meet as much of the demand as you practically can on launch day while still giving you a reasonable amount of manufacturing capacity throughout the year without wasting huge amounts of resources maintaining those now-silent factories, paying lease on the land etc.

The idea that a company like Apple would intentionally limit manufacturing below what they could reasonably achieve baffles me. Every day a prospective customer doesn't get an iPhone increases the chance they'll go off and purchase a device from some other manufacturer.

As usual, the reality is far more complex than all these arm-chair supply-chain generals could possibly imagine.
Great post, well put.
 
The whole 5.1 inch usable screen is what's bothering me about the iPhone 8. Hopefully they allow it to be full 5.8 inch for viewing videos at least
 
Again you avoid the point. If it will sell like hot cakes how does it have burn in? You just claimed that all OLEDs were being returned mass scale. So iPhones OLED is a special one?
Nope I said returns after sales and I didn't claim oled was being returned I posted a link to an article that stated it.

Well since you don't know what's in the iPhone 8 that oled display may be special.
 
That still works out to nearly $1000. I would actually rather pay it upfront. It's still the same cost no matter how you break it down.
Well most of the carriers have deals if you buy the phone at release, so that should help., they also offer interest free financing, i'd rather keep my money in a cd than pay upfront. Also at $30 a month or whatever, you don't feel it.
There are cheaper or even free phones available from google, Samsung etc, the beauty of the free market.
I want the best phone and for ME thats the Iphone.
 
so we're getting an iPhone 7S, 7S+, and a new 3rd model...let's call it iPhone X. it's just gonna be an even more expensive phone to celebrate the 10th anniversary of iPhone? i dread the thought of the price. they start at £700 so i imagine the X will be about £850. what a joke.
 
Well most of the carriers have deals if you buy the phone at release, so that should help., they also offer interest free financing, i'd rather keep my money in a cd than pay upfront. Also at $30 a month or whatever, you don't feel it.
There are cheaper or even free phones available from google, Samsung etc, the beauty of the free market.
I want the best phone and for ME thats the Iphone.

Don't get me wrong. I'm not trying to say that it's not worth the price. I just mean that it's not trivial, no matter how you spread it out. When possible, I'm more of a 'tear off the band-aid quick and get it over with' kind of guy. So if I have the funds, I'd rather just pay the full price than pay small installments for years, but that's just me.
 
so we're getting an iPhone 7S, 7S+, and a new 3rd model...let's call it iPhone X. it's just gonna be an even more expensive phone to celebrate the 10th anniversary of iPhone? i dread the thought of the price. they start at £700 so i imagine the X will be about £850. what a joke.
If the price is a joke, why would you buy it?
Or did I misunderstand you?
 
That concept looks so terrible in utility or aesthetics, I wonder why the designer took the effort to show it, or why MacRumors chose it just for the sake of showing something for a picture.
 
Nope I said returns after sales and I didn't claim oled was being returned I posted a link to an article that stated it.
So after all this jumping around do all OLEDs have burn in or not?

Well since you don't know what's in the iPhone 8 that oled display may be special.
So Samsung made a better display for Apple than the ones they used on their phones despite having a history of not giving their best panels to any of their competitors. Gotcha
 
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So after all this jumping around do all OLEDs have burn in or not?
Of course, it's a fact.

So Samsung made a better display for Apple than the ones they used on their phones despite having a history of not giving their best panels to any of their competitors. Gotcha
I don't know, how could anybody know? And you think Apple is going to accept second best? I call bs on that line of thought.
 
Of course, it's a fact.
So the iPhone Edition which is going to break all records since 2007 and cost more than 1K is going to have burn in?


I don't know, how could anybody know? And you think Apple is going to accept second best? I call bs on that line of thought.
They are second best on displays and designs
 
The whole 5.1 inch usable screen is what's bothering me about the iPhone 8. Hopefully they allow it to be full 5.8 inch for viewing videos at least
Many people have been complaining about iPhone's thick bezel in comparison with some slick Android phones, so is this iPhone 8's way of replacing its thick physical bezel with a thick virtual bezel instead? :D
 
Isn't this why companies make projections? Are you saying Apple is incapable of making correct projections? Not sure why you listed materials and production costs. Those are immaterial. Apple doesn't have a cash flow problem that would affect either of those areas.

I don't think you do either. You've made assumptions about the hurdles Apple has to overcome just like critics have made assumptions, albeit from a different perspective. You say others offer criticisms and no solutions, but you offer the other side of the same coin: rationalizations with no solutions either. I am personally a fan of the job that Cook has done... overall. But it's a fair question to ask, as CEO, how are you missing accurate inventory projections every year? And to be short every year?
Projections, by their very definition, aren't supposed to be 100% accurate to begin with. You are essentially trying to predict what will happen in the future, based on variables which are constantly in flux. If you could make an accurate projection each and every time, you wouldn't be the CEO of a company. You would be a god already.
 
Projections, by their very definition, aren't supposed to be 100% accurate to begin with. You are essentially trying to predict what will happen in the future, based on variables which are constantly in flux. If you could make an accurate projection each and every time, you wouldn't be the CEO of a company. You would be a god already.
Nothing in my quote is suggesting perfection or 100% accuracy. Not even close.
 
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