As the article refers to iPhone 8 has it not occured to anyone this iPhone may be 18 months away? Apple does not celebrate anniversaries (apart from a Mac which just had a paint job) so what makes people think they will skip the S cycle. People say Apple can't stay with the same design for four years but every year they keep selling more.
Well the expectation this year for something new and bold from Apple is so high, with so media outlets including MR making a prediction of it most likely happening to not only mark the iPhone's tenth anniversary, but also to give Tim something big to announce at Apple's first product announcement at the new spaceship campus. If Tim only has a three-year-old design to offer, expect a big drop along with a lot of negative publicity, maybe not at launch, but soon after, bigger than the 6s drop last year. This will mark a great opportunity for Tim to do what he does best lately, upsell, in this case a new design at a $200 premium over a "value" 7s/7s Plus.
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