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iPhone advert banned for exaggerating speed

Davidkoh said:
Have the world actually become that stupid that you need text like that? I am getting sick of stuff like that everywhere, "smoking might kill you", "chips make you fat". No ****? When I see a commercial I use my brain, realize it's a commercial and then understand it cannot be the real speed.

I mean the first course at any university is usualy about being critical against the sources of your information, and most school long before university level give classes like that, so it's not like people haven't heard it before.
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So you're sticking up for misleading advertising because you think everyone has a critical intelligence which allows them to decipher truth from fiction? Are you really?
 
You know, I saw a advert where a car went into water, turned into a dolphin then went onto the road and turned into birds, I wonder if that was banned, too :rolleyes:
 
PowerFullMac said:
You know, I saw a advert where a car went into water, turned into a dolphin then went onto the road and turned into birds, I wonder if that was banned, too :rolleyes:
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But did that ad say that the car could do all that. The iphone ad did say that the iphone was that fast. Did the iphone ad have a disclaimer like "simulated screen" like some TV ads do? To the ordinary man it would seem that the iphone actually worked as displayed in the ad. The emphasis here is speed.
 
eplchamps0304 said:
But did that ad say that the car could do all that. The iphone ad did say that the iphone was that fast. Did the iphone ad have a disclaimer like "simulated screen" like some TV ads do? To the ordinary man it would seem that the iphone actually worked as displayed in the ad. The emphasis here is speed.
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No, the ordinary man would understand it's just a advert which can only run for a certain amount of time.

Also the ad never said "this phone can do everything just as fast as this shows" but it dosent, it says it's fast, not just as fast as the ad.
 
I see both sides of this argument, and both sides have good points. But I still think it's freakin' stupid that people believe that everything advertised on TV or anywhere is advertised EXACTLY as reality.

I am so sick and tired of every single ad in the world being plastered with "Simulated Image", "Sequence Sped Up", "Professional Driver on Closed Course", "Do Not Attempt". It's because people are getting dumber and dumber and have to be told exactly what to do/believe and what not do do/believe, or else they get upset and sue.

Just like all the warning stickers all over everything. Really? Is there really a need to have 5 gigantic warning labels on a strand of ROPELIGHT?! Do I really need a flag-sized warning label plastered onto a hair dryer to tell me not to put it in water?? A line on a pack of nuts that says "Warning: Contains nuts"????

Apparently, some people do need this. And it's this lowest common denominator that the rest of us must live down to. It's crap. I'd hate to live in a world where every ad and tv show was EXACTLY as it was in real life. There's misleading, then there is obvious suspension of disbelief.
 
It's pretty simple - the ad shows an iPhone doing things that an iPhone can't do - i.e. launch apps and load web pages instantaneously. It is therefore misleading, and intentionally so.

Apple do this regularly. Remember when they claimed the G5 Powermac was the world's fastest personal computer when, er, it wasn't?
 
PowerFullMac said:
No, the ordinary man would understand it's just a advert which can only run for a certain amount of time.

Also the ad never said "this phone can do everything just as fast as this shows" but it dosent, it says it's fast, not just as fast as the ad.
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No he wouldnt. The ad keeps empasizing "fast", and at the same time showing the iphone performing at fast speed. If a cellphone ad showed a man on the phone, and he background was changing from night to day, and the voice over mentions "talk for months on a single charge" but in reality the single charge only lasts for one week, it is false advertizing. They should have put a small print on the screen saying the actions were simulated.
 
eplchamps0304 said:
No he wouldnt. The ad keeps empasizing "fast", and at the same time showing the iphone performing at fast speed. If a cellphone ad showed a man on the phone, and he background was changing from night to day, and the voice over mentions "talk for months on a single charge" but in reality the single charge only lasts for one week, it is false advertizing. They should have put a small print on the screen saying the actions were simulated.
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In response to this, read semiwas's post... We don't need to be told it's not the actual speed, it's obvious to anyone with at least half a brain that advert are never fully acurate, so even though it says it's fast, it dosent mean it's just like the damn ad!
 
PowerFullMac said:
In response to this, read semiwas's post... We don't need to be told it's not the actual speed, it's obvious to anyone with at least half a brain that advert are never fully acurate, so even though it says it's fast, it dosent mean it's just like the damn ad!
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So what does "fast" mean in the context of the ad? How are those who haven't used an iPhone (i.e. the target audience) supposed to interpret how "fast" they talking about? This is established by the visual content of the ad - apps launching and web content loading in fractions of a second. That is combining language and imagery to create a misleading message.

Either skip the doctored visuals or show a disclaimer - simple. But Apple just launch misleading ad campaigns, let them run for a few weeks and wait for the standards authorities to catch up. Talk about cynical.
 
PowerFullMac said:
In response to this, read semiwas's post... We don't need to be told it's not the actual speed, it's obvious to anyone with at least half a brain that advert are never fully acurate, so even though it says it's fast, it dosent mean it's just like the damn ad!
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No its not obvious, to everyone. Some people have no idea what 3g speeds mean. All they see is a fast loading page.They may feel, my computer at home loads a page that fast, so why not a phone. Really fast means its faster than what can be considered fast, and that in itself is a lie, as the iphone isnt.
 
toontra said:
So what does "fast" mean in the context of the ad? How are those who haven't used an iPhone (i.e. the target audience) supposed to interpret how "fast" they talking about? This is established by the visual content of the ad - apps launching and web content loading in fractions of a second. That is combining language and imagery to create a misleading message.

Either skip the doctored visuals or show a disclaimer - simple. But Apple just launch misleading ad campaigns, let them run for a few weeks and wait for the standards authorities to catch up. Talk about cynical.
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Exactly, post a disclaimer as other ads do and all is well. Assuming that everyone knows what fast really means is false.
 
PowerFullMac said:
In response to this, read semiwas's post... We don't need to be told it's not the actual speed, it's obvious to anyone with at least half a brain that advert are never fully acurate, so even though it says it's fast, it dosent mean it's just like the damn ad!
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but the iphone is advertising its speed as 2x as fast and proceeds to use the phone. seriously watch the ad and tell me why everyone should believe the speed is fake


your car example is completely unrelated. can people really not see the difference between advertising a feature (which is the main point of the ad and then exaggerating said feature and advertising a product and exaggerating parts that they arent using as selling points?


seriously, its not that hard to understand and see where the issue is.....
 
I am actually impressed by the speed of my 3g, but I am glad that someone stepped in to stop false advertising. They play that commercial all the time in the US and it is no where near as fast as that. I think a true representation would be to have random crashes in the safari while trying to open pages. That would be awesome. They could say "The iPhone 3g...not perfect, but its still an iPhone"
 
Why is apple getting in trouble for this when it clearly says at the bottom of the ads that sequences are sped up??
 
NT1440 said:
Why is apple getting in trouble for this when it clearly says at the bottom of the ads that sequences are sped up??
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They never used to. The initial finding of the ASA here in the UK was published to Apple and those who complained about a month ago. As a result, knowing the ban was coming, Apple added the 'sped up' disclaimer at the end recently.


Doug
 
Utter nonsense, going by their logic 90 percent of ads out there should be banned. I guess it's only Apple that does this. :rolleyes:
 
dukebound85 said:
but the iphone is advertising its speed as 2x as fast and proceeds to use the phone. seriously watch the ad and tell me why everyone should believe the speed is fake


your car example is completely unrelated. can people really not see the difference between advertising a feature (which is the main point of the ad and then exaggerating said feature and advertising a product and exaggerating parts that they arent using as selling points?


seriously, its not that hard to understand and see where the issue is.....
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Yaya Yaya said:
So I guess they should ban every commercial ever made?
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again, how can people not see the difference as i outlined in the first post:rolleyes:
 
djellison said:
They never used to. The initial finding of the ASA here in the UK was published to Apple and those who complained about a month ago. As a result, knowing the ban was coming, Apple added the 'sped up' disclaimer at the end recently.


Doug
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Ive been seeing them at the bottom of the screen for months here.

I know because my friends find it wierd that I always point out the fine print to ppl.
 
Reading through these posts, I'm so glad we have the Advertising Standards Authority so that they can use their expertise and experience to sift through the rubbish muppets like you lot come out with. The childish and non-sensical comments being made on here are unbelieveable!

It seems an awful lot of people simply don't see anything wrong with Apple lying about their products and then compare it to an ad of a car that turns into a crocodile or something. There's a difference between creative techniques and misleading claims.

I think my main issue regarding the ad is that it's all one shot which leads the audience to assume it's happening in real time. The producers should really have cut in and out of each page load to suggest that some time had passed (albeit a few seconds), instead of falsely speeding it up. Not as visually striking, I accept.
 
bananabar said:
Reading through these posts, I'm so glad we have the Advertising Standards Authority so that they can use their expertise and experience to sift through the rubbish muppets like you lot come out with. The childish and non-sensical comments being made on here are unbelieveable!
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Quite so. You'll notice that the ad fans rely on rolling eyes rather than logical argument. That sums it up really. They clearly don't understand the ethical problem, in which case I suggest they are potential victims of the very advertising techniques they are so keen to defend (I can't see why, unless they hold Apple shares).
 
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