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iPhone advert banned for exaggerating speed
- Thread starter bananabar
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To be honest, I now (thanks to some people on here) think that the ad is fine BUT Apple should have put small print on it saying it was sped up.
This whole thing proves the point of this video, really.
This whole thing proves the point of this video, really.
So this is what we're going to do all day?
You say I said this, I explain what I really said, and you ignore me and just repeat this made-up line again?
Hey, I've got nothing better to do. Let's go again: "That's not what I said."
I just didnt understand what the visuals were supposed to mean, unless it was just filler.It's amusing
It's meant to look like Steve Jobs is saying the words in the song... Not done very well, I know, but still funny.
I based my opinions off of HIS POSTS. I said I AGREED WITH HIM.
I have to prove his own posts to him? I really thought saying "I agree with you" didn't need more explanation.
Really? It does?
Go and read the ASA findings again. That's not what the complaint is about. have you read it at all? In full? I have - as I was one of the 17 people who wrote the initial complaint, and thus got a copy of the findings in the post, a month ago.
Thanks, I was trying to get prompted to point out that the ad isn't misleading whatsoever.
My iPhone has at many times been that fast (which is because it's entirely a network issue). Here's a real world example of how the logic of the decision is flawed. A car is claimed to be very comfortable in a commercial (great suspension). So on that premise you bought the car. But then you drive that car on a bump road (because your community is too cheap to make good roads, you have bad weather, whatever) and it's not as smooth as it appears in the commercial. Is that the car or the road? Did the commercial mislead you when it said the car was smooth while it drove on a perfect German road? No... not really. You mislead yourself thinking that the road won't affect the suspension. Should the commercial be banned because you don't have foresight? Hardly.
Now back to the iPhone commercial. Is the iPhone slower because of the phone or the network? It's the network, and sometimes the network is as fast as it is portrayed in the commercial (at least on Rogers in Canada - maybe UK networks are just poor). I mean come on, the subtext states that the speed may vary. If you can't put it together then I guess you really do need the government to protect you from anything that isn't frying pan to the face obvious. I suspect the 17 people who made the claim had another impetus for making the claim, and not simply because they were so angry with the speed of the iPhone (which if they were they should take it up with their network provider since there's nothing Apple can do to fix their problem).
If there was a network on this earth capable of achieving the speeds shown in the advert it would.
If there was a network on this earth capable of achieving the speeds shown in the advert it would.
There are.
Thats the thing about varying networks speed, they vary.
If there was a network on this earth capable of achieving the speeds shown in the advert it would.
Read my post above. My 3G network is that fast all the time.
Not really - the overall speed speed that is shown on the advert is unachievable by the iPhone under any conditions - it's not just the network performance, but the overall speed of the device.
As other people have said, Adverts in the UK, by law, have to be honest and truthful.
Because of this and the Trades Description Act, people do trust the adverts they see to not lie to them - artistic license is obviously permitted but if you are advertising the speed of something and using visuals that imply a speed that is dishonest, you'll get pulled up for it (just like Apple did).
It's no different to advertising the camera functionality and then displaying a photograph from a medium format camera: the advert would have to show a photograph of the quality that the iPhone can produce, otherwise it would fall foul of UK advertising law.
If Apple were advertising another feature of the phone other than its speed, then they would probably have been OK.
Everyone who has said that people should use their brain and should "obviously" know the speed was unachievable has completely missed the point, which is people should be able to trust companies such as Apple to tell them the truth and not lie to them...
Sorry, I don't believe it.
The iPhones I have seen aren't even as quick over Wi-Fi. Are you saying the 3G on Rogers is quicker than a 20Mb broadband connection?
No wonder they charge so much in Canada.
Was that a freudian slip?
lol wtf happened there?
First i reviewed my post and saw I only typed "wif" and then i went and hit the "i". Maybe I have physical dyslexia?
And cant be a freudian slip, im a lonely sob, no wife (or gf) for me.
My iPhone goes at a decent speed on WiFi... Sometimes its faster than my MacBook, but thats dying routers for ya!
I'm telling you that from my experience my phone is as fast on 3G as it is shown in the commercial. If your phone is slower than you should take issue with your network. I don't clock my network speed, so I'm not going to try to bust out numbers to legitimate what I'm saying. All I'm telling you is that my phone on most occasions is as fast as it is presented in the commercial (which means that the commercial isn't being untrue to what is theoretically possible - and therefore the claim on it is moot).
(Pssst... I have a secret... Rogers is cheaper than AT&T... don't tell anyone).
Sometimes its faster than my MacBook, but thats dying routers for ya!
I don't believe that for one second.