If these were split into separate OEMs apple would be #1 in most.
Not by much - http://www.kantarworldpanel.com/en/Press-Releases/Early-Holiday-Sales-Show-Growth-for-iOS
"iPhone 7, iPhone 7 Plus, and iPhone 6s were the three most popular smartphones in the US at the beginning of the holiday period, for a combined 31.3% share. The Samsung Galaxy S7 and S7 edge were the fourth and fifth best-selling phones in the US, with Samsung capturing 28.9% of smartphone sales."