UltimaKilo
macrumors 65816
This is a pretty mature market. It was very smart for Apple to not rush to be first here for that very reason.This is a pretty high risk endeavor for Apple. The iPhone brand is their crown jewel. Apple can afford to drop the ball on a new product line like the Vision Pro (let's face it, that brand isn't doing great). This iPhone fold design is pretty unorthodox compared to the much more well established competitors. So it pretty much has to go right, AND at least a meaningful proportion of people have to be willing to stomach the price. I'll be sitting this one out but good luck to you Apple!
The Vision Pro is something different. The Vision Pro is a device that had no business being released before the tech was mature, which won’t be, at best, until 2029 (probably closer to 2032 given recent roadmaps of pass-through lenses). In fact, reporting was that many inside Apple did not want to release a half-baked product but Tim wanted the new product line released under his tenure, so he forced it through as a developer device with a consumer version expected by 2027 or 2028 (which is still way too early).
That is not the case with an iPhone which has a folding screen.
