Yes, your right there is a fully fledged computer in the LCD TV but it's 'not a computer' any more than the current Apple TV is a computer. Nobody wants a 'computer' in place of the TV but to get all this stuff they need computer technologies which is why Apple can make this work better than anyone. Just think of one example - 'quartz zoom' will allow Apple to be about the only company in the world to make a TV you can actually 'web surf' on from 10 feet away and still see the content!...
But back to the TV - the point is everyone has a corner in there house full of junk which could all be elegantly and perfectly replaced by the Apple TV...sticking a DVR card in the back of Apple TV doesn't fix this it just makes it even more messy and complex. The AV complex is ripe for Apple's magic wand to sweep over it!
I agree with mac Fly - I want to replace all of the following with one elegant device ;
1: The TV
2: The DVD
3: The DVR
4: The AV Amp and Speakers (wireless 5.1 would be nice!)
5: The 'net streamer'/media PC etc
6: The Wi-fi router
7: The 10 remotes that drive everyone in the world nuts!
8: The 'Freeview/cable' box
9: The 10 mains plugs for one
10: The mental cable pile that lives behind the AV corner
11: The brutishly hideous complexity of them all
12: The brutish hideous mess and ackward conflicting styling of them all
Wouldn't you like this replaced by a beautiful integrated Apple brand LCD TV ?
This is like lord of the rings all over again 'one remote to rule them all'!! ;-)
I agree that a setup like this would replace a lot of stuff, and would probably be nice for a while, but three things worry me:
a) Cost of this investment
b) It replaces a lot of stuff that maybe you could reuse otherwise
c) When the screen starts to look small in a year or two, it is not a separate component, you need to replace it all, meaning a large investment again.