What massive disappointing news. iPhone Mini will missed. One of a kind! This is a different moment Apple thought of. You can just tell from the reveal video.
“Something only Apple would do.”
Apple has many times been cheeky at the competition in their launches or in advertisements.
This launch was tongue in cheek against Sony!
- the theme song for mission Impossible was a Sony distribution for movie #1
- the mini was due to Sony’s second year not making the Xperia Compact.
i thought the next SE was going to be 6.1” lol
I guess the 12 mini will be your last iPhone then? Off to android??
That rumor died off VERY early this year and the SE went back to R&D development mode.
Waste of manufacturing resources that could go to the most popular sizes. Problem with the mini is the screen is too small, battery life is bad, doesn't get all the latest cameras or largest storage capacities.
It's an iPhone with way too many compromises and this is why it's not a great seller. A minority might love it but the majority has spoken, people want larger phones.
Apple launched the original SE due to over 30 million iPhone 5S in use across the globe. Total sales of the 12 Mini’s first 2 years and 13 Mini’s first year more than totals that amount. See the news of sales right here on Macrumors main page.
Quite outstanding considering Apple has NEVER advertised in video, print or billboards of either product globally! Even on their website you had to select the regular iPhone to get it.
Oh and by the way the 14 Plus production was cut just under 60 days of launch more than 4 months before the 13 mini or 7 months of the 12 mini’s production times before those were reduced. 60 days!!
The iPhone 13 and the 12 mini each had higher ASP’s than the regular iPhone 12 or 13 or even 14/14 plus. That means per unit more profit for Apple.
Makes you wonder WHOM internally wished it to fail and made every effort in-marketing for it to fail!?? No other iPhone has EVER launched and yet never marketed!
iPhone sales were about 55 million in Q1 2023. So 3% of iPhone marketshare would still be 1.5 million phones or close to a billion dollars in revenue.
But those numbers do not reflect accurate iPhone 12 mini & iPhone 13 mini sales in the previous year over year quarter comparison.
Also it’s Q2 2023 sales that were 53 million that you’re inaccurately quoting. We’re in the 3rd quarter now.