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Waste of manufacturing resources that could go to the most popular sizes. Problem with the mini is the screen is too small, battery life is bad, doesn't get all the latest cameras or largest storage capacities.

It's an iPhone with way too many compromises and this is why it's not a great seller. A minority might love it but the majority has spoken, people want larger phones.
I don't give a flying f**k about camera quality for the last 5 years at least. They've reached what I need, everything else is a waste for me.

Sometimes I find the screen size is too big to conviniently use with one hand.

Apple wants to be a services company. For that, they need to sell devices, increase the user base. That means they should cater to most needs, even if the margins on those lines are lower. Chasing margins is a fallacy anyway, as an investor I'm more interested in free cash flow per share, not how much they make per product.

They should also protect the ecosystem. If I choose another brand because they don't make the iphone I want, suddenly the incentive to also have a Mac and an iPad, Beats headphones, Apple Mucis, iCloud, etc dramatically drops. It's not the quality of the individual products, but their interoperability is the greatest selling point. I find every Apple product has very annoying shortfalls that's made up for by this interoperability. Take out one piece, the whole building goes down. What they save on manufacturing resources might be very well lost on other product lines.

The mini was doomed by covid. For two years I barely touched my phone. By the time I bought a mini, the line was already cancelled.
 
The Mini mob are so obnoxious lol. We’re never going to hear the end of this are we? :rolleyes:

Based on the rumors it seems all iPhones are going to get bigger. 6.1” SE, 6.3” standard/pro , and 6.9” Plus/Pro Max.

You’re going to need to decide between a “huge” phone or iOS. We all know you’ll pick iOS though, right? lol
I'll sooner go back to dumb phones than carry arround a 6.3" phone. Maybe it wouldn't be a bad idea for other reasons either. Lol.
 
People's main reason for buying a phone is based on the OS not the size of the phone. You're not going to switch to android because of you have to use a bigger phone.
I was an avid Apple hater, but I couldn't find a small android phone, and I ended up buying the original iphone SE, and that was the best phone I ever had. So I've already did it once, and it made Apple a handy profit, since now I have an iPad, Macbook, Apple Tv and the services that come with them. With a dedicated minority it's never about how much you can make on a single product.
 
The plus model exists because it's large enough to fit previous iPhone models internal parts and rebrand it as iPhone 15 Plus. They can't do that with the mini because they have manufacture and miniaturize everything due to mini smaller form factor.
But the Plus is the real waste of resources. It may sell better, but all it does is cannibalizes on other iphones. And doesn't really fill a void, anybody who wants a large phone could just buy a pro with a longer replacement cycle, for which it's better hardware is well suited.
 
I have no idea about market demand (and I doubt anyone here does either), but speaking as a small phone fan the fact they didn’t do a Mini Pro was a disappointment to me. I’d have bought one.

Secondly, the iPhone Mini was a compromised device. Apple’s obsession with thinness meant it had dismal battery life compared to bigger screened phones. They should have made it thicker (uniform thickness with no camera bump would have made a better looking phone with much longer battery life). We don’t know what demand would have been like if they’d done that, ie if they’d made a *good* Mini.

Lastly, 3% of phone shipments is still almost 7 million phones in 2022.
I have no problem with battery life. But I read these comments before buying it, and was worried. It was totally unfounded. Wonder how many people were scared away.
 
So make a “mini” phone with a smaller screen but thicker so it’s heavy like a larger one? Yeah I’m not sure that would work with most people who want a smaller phone. I agree that battery life is a major issue though.

You’re right that even 3% of the market is a large number but for corporations like Apple it’s not. It would take away resources from better selling products. This is why you’ll find niche products like this manufactured by smaller companies. For them it’s perfect.
What resources?! They are sitting on a huge pile of cash. I always roll my eyes when people talk about "they don't refresh product X because they work on Y". Hire. More. People. A quarter of Apple's revenue comes from services, more than Mac, Ipad and wearables COMBINED. With slowing sales accross the board this share will increase significantly. But Apple needs people using their hardware to generate services revenue. And since services have very low marginal cost, even 3% more means a huge profit. Just not under the sales column.
 
And the sucker punch for most people, is that's a lot money for a small screen, when just $100 more gets you the bigger model (the Plus has the opposite problem).
I don't get this "Apple logic" they also use for Macbooks. And they wonder why 15" Air for $200 more doesn't sell well while with PC manufacturers that form factor is the cheap entry level. Bigger screen is not something I'm willing to pay for in any device except a desktop display or a tv, on the contrary.
 
Bigger screen is not something I'm willing to pay for in any device except a desktop display or a tv, on the contrary.

While I completely agree with you, the current rabid trend in [at least] American consumerism is bigger is always better. The beauty and elegance of miniaturization is being lost.

Maybe waistlines are the remaining exception.
 
Making them smaller does not make them cheaper, the metal housing and glass is just a very small portion of the cost.
I some cases making a equally powerful phone smaller can be more expensive.
Then what stops them for selling them for more? That would satisfy Tim's margin fetish too.
 
But the Plus is the real waste of resources. It may sell better, but all it does is cannibalizes on other iphones. And doesn't really fill a void, anybody who wants a large phone could just buy a pro with a longer replacement cycle, for which it's better hardware is well suited.
I agree and they should copy Samsung and do iPhone, iPhone Plus, iPhone Ultra.
 
Whatever I will just keep mine for another year or two. The only thing that I hate about the mini is the battery life. Other than that I like it because it just slides into my pocket. Then again the 6.1 isn't that bad either so I will eventually make that switch.
 
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Reading the various articles about Apple limiting the transfer speed of anything but the Pro and Pro Max.

No, I'm not going to go looking for the articles again, so that you can read them.
I have seen the articles. They post something controversial that Apple could be doing in a headline and all the people that are hating on Apple will just eat it up and then you get a whole bunch of people that have to rush in and defend their favorite brand. Some guy owning the website is counting the ad clicks and cashing in.

I don’t think Apple would artificially limit transfer speed. I can see them putting better hardware on the Pro models so the transfer speed is faster but not some artificial limitation. Of course I could be wrong and I haven’t actually watched the Apple event because I was working so I guess I’ll find out.
 
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What resources?! They are sitting on a huge pile of cash. I always roll my eyes when people talk about "they don't refresh product X because they work on Y". Hire. More. People. A quarter of Apple's revenue comes from services, more than Mac, Ipad and wearables COMBINED. With slowing sales accross the board this share will increase significantly. But Apple needs people using their hardware to generate services revenue. And since services have very low marginal cost, even 3% more means a huge profit. Just not under the sales column.
Sitting on a huge pile of cash? Tim didn’t win the lottery. He’s running a business. Just hire more people? Oh man… I don’t think you understand how this works. Apple spends money on products with one goal. That goal is a return on their investment.

Sure Apple could make a product and take a loss on it but why?
 
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Weird how they have the iPhone 15, Plus, Pro, Pro Max. If I had my way, I would have did:

iPhone 15 Mini
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
 
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Weird how they have the iPhone 15, Plus, Pro, Pro Max. If I had my way, I would have did:

iPhone 15 Mini
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
If you have your way, get rid of the 15 Mini and replace with a 2/3 Pro. Note: Love my 13 Mini ;)
 
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