he deserves to have a God complex. Apple, pixar, apple of today, itunes.... All of this was created and prospers from his managerial style. He is now creating a conduit that connects the end user with joe shmo creating a usefull app. If Joe Sho's little app is a hit on its own merritts, he will sell a ton on iTunes. The end user has a centralized place to find apps that are certified safe. It all goes back to job's main concern of the users experience. The user being the end user and Joe Shmo the user of a powerful and simple distribution channel.
I don't think Steve has a God complex; I admit, he probably is a lot more controlling than most CEO's, but at the same time he wants to ensure that everything falls into place rather than all hell breaking lose.
I mean, if I was in Steve's position, I would take the same approach. Sure, I might start allowing developers to blog and be a little more open, but in terms of ensuring that products in development aren't disclosed, I see nothing wrong.
People have this idea on this website that Apple some how owes them a living. That having used Apple products for x number of years they've accrued some sort of 'Apple loyalty points' and some how, through their 'loyalty' Apple owes them something. Apple doesn't owe them squat. Apple is a company whose sole purpose is to make money for the share holders and deliver value for those share holders. They deliver this by ensuring that there is a consistent experience from top to bottom through their product range.
I also see nothing wrong with Steve taking a passionate approach to the business. Maybe if CEO"s of other companies were more hands on, and took a personal interest in ensuring that companies were run properly we wouldn't see company profits and products nose dive because they were more concerned with their ego's than with the companies future - anyone remember the $10,0000 hat stand? the millions wasted by CEO"s who quite frankly couldn't give a **** about the company they ran and the shareholders who put them in charge?