After using USB-C for about 3 years and had no cables broken, and whereas now the last of all my lightning cables had broken yesterday (8 cables wasted), I think that prefer the lightning over USB-C is the greedy and not green way.I know I'll catch flak for saying this, but...
I'm glad. The lightning connector is a lot more durable than USB-C. I honestly think that this is why Apple keeps using it in their highest volume products.
We tend to plug and unplug our phones a lot to charge them, sometimes on a daily basis.
I've seen Macbooks with USB-C where the socket has worn out to such an extent the plug will fall out if you turn it sideways.
I've never seen a lightning connector wear out. At the worst it needs an occasional cleaning.
Yes, it's annoying to have a different connector than my Android friends but honestly, it's not a big deal. I almost always have a cable in my car I can use in an emergency.
The best thing the apple did to the power adaptors on MacBook line was a detachable USB-C cable, could be a detachable usb-c to magsafe cable, but it's already an evolution.