One thing to think about, these carriers were NEVER phone providers. They're service providers. Does your internet company subsidize your computer? Does your tv company subsidize your tv? The carriers have moved to a platform to allow people to be contract free (What most people wanted for a long, long time), and have made the plans a LOT cheaper than what they used to be and esp how much you get for what you pay... and now people are complaining that they have to be responsible for their $650-$1000 devices?

The mindset is just amazing.
I mean think about it. At at&t, if someone had a family of 5, and wanted Unl Talk/Text and 3 gigs of data per person, that cost would look like this:
$70 host line (unl talk)
$200 ($50 x 4) partner lines (unl talk)
$30 text
$150 ($30 x 5) data per line (3 gigs)
---------
$450
Or even if you went with a 700 min plan w/ unl mobile to mobile
$60 host (700 mins)
$40 ($10 x 4) partner lines (700 mins)
$30 text
$150 ($30 x 5) data per line (3 gigs)
---------
$280
A 15 gig MSV with 5 lines:
$100 data/talk/text
$75 ($15 per line out of contract)
---------
$175
So savings there.
Not to mention, people didn't really ever calculate the cost of equipment. So lets take the 700 min plan compared to the msv.
$280 for service.
$1224.95 Plus tax for 5 devices in store = an extra $51/mo over 24 months if you were to spread that cost out ($199.99 + 2 yr upgrade fee ($45) per entry level current iphone)
That's $331 per month for 700 min plan + 5 subsidized phones.
On the MSV, $175 + 27.09 (x 5) for same iphones on NEXT 18 = $310 per month on the plan and only sales tax inside store (Would be $178.75 in my state), so even if i tacked on the sales tax over time on the monthly plan, it's only $317 per month. To me, $317 is still cheaper than $331. PLUS, unlike the old subsidized plans, if you pay off your phones or buy them outright, you go back down to the $175 base rate. The lowest rate you'll get on the old 700 min plan for that same grouping would be $280.
This isn't the case with EVERYONE, but a majority of the plans people were on ended up saving them money somehow. Either on a monthly basis or over time esp if they didn't upgrade every two years. Remember, not everybody is like us on these forums and upgrade as often.