Wrong, the price of the iPhone has nothing to do with acceptance of the ads, this is a matter of principle. Unless of course Apple brings out $299 iPhone Ad Edition where every second interaction is closing a pop-up, perfect for some of the brainlets here. Apple is burning good will of users who matter, those who have power to make another platform popular once they are annoyed enough. Not to mention the optics of it all are absolutely pathetic, some marketing douche who needs to make his career: "Our slop isn't popular enough, we're desperate, quick spam everyone".