The user experience, which used to the central point of all of Apples hardware and software, has taken a backseat to marketable gimmicks and has done for some time now. More and more people are starting to realise this, and I think with the iPhone X, it's now more apparent to the masses than ever before. Everything about the iPhone X looks cumbersome as hell, from the notch, to the aspect ratio, to FaceID, to the reworking of a whole bunch of frequently used iOS gestures, to the reworking of iOS to have a weird wasted space at the top and bottom of the screen. I can just picture it now, a poor iPhone X user fumbling around, with headphone dongles hanging from their phone, trying to unlock their phone with FaceID and get to the Control Centre in the upper right corner with one hand, while an AirPod drops out of an ear onto the pavement.