Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Considering how well this phone is projected to sell I believe Apple can go a little higher in price when the iPhone 11 is introduced. A lot of people are negative about Tim Cook's leadership, but when it comes to maximizing profit for shareholders Tim knows how to leverage the brand name. The market for smartphones is already saturated so leveraging the brand name is a good way to increase profit even if sales become a bit softer in the future.
 
Agree with the comments above. The majority of iPhone X's are going to be sold as installment devices with a small fraction of that spent in December. It's not going to 'absorb' $1000 worth of spending per customer.
 
  • Like
Reactions: DeepIn2U
Considering how well this phone is projected to sell I believe Apple can go a little higher in price when the iPhone 11 is introduced. A lot of people are negative about Tim Cook's leadership, but when it comes to maximizing profit for shareholders Tim knows how to leverage the brand name. The market for smartphones is already saturated so leveraging the brand name is a good way to increase profit even if sales become a bit softer in the future.

Its not his leadership
Its the lack of innovation
Thats whats driving people away
 
  • Like
Reactions: otternonsense
Last year... Apple sold an iPhone for $969... and nobody said a word.

Now there's an iPhone at just $30 more... and economists are re-evaluating the entire Holiday spending season.

:p

iPhone 7 Plus starts at $769, iPhone X at $999. That’s a $230 difference (30% increase).
 
I disagree with her assessment completely.

The iPhone X is simply NOT a (financial) consideration for most of Apple's fanbase.

The cost-reduced Gen 2 version has significantly more potential (circa Sept 2018).

Apple is very worried about how the iPhone X will play-out, because of it's HIGH price, and for good reason.
 
Agree with the comments above. The majority of iPhone X's are going to be sold as installment devices with a small fraction of that spent in December. It's not going to 'absorb' $1000 worth of spending per customer.

Disagree. Nobody I know bought with an installment plan (I would if it was offered - why pass up a zero interest loan?). Carrier plans aren’t universal around the world and habits in other countries aren’t the same as the US.

Then we have the untold millions of devices bought online from Apple, which are almost certainly bought with a credit card, not on installment.
 
This post reeks of FAKE NEWS.

First off they only sold out because of production issues, not demand. Sure they could have sold more, but how many?

#2 The reviews on Face ID I've read so far are mixed, most saying it works fairly well, but admitting it's hard getting used to if not clunky not having a home button.

So its unclear what word of mouth is going to be. This site is too overly biased to make and credible judgments.
 
Agree with the comments above. The majority of iPhone X's are going to be sold as installment devices with a small fraction of that spent in December. It's not going to 'absorb' $1000 worth of spending per customer.

Apple still collects $1,000. The payment plans are financed by the carriers that sell the phone, or in the case of the IUP, by Citizens Bank.
 
  • Like
Reactions: DeepIn2U
Its not his leadership
Its the lack of innovation
Thats whats driving people away

I don't know if you need to worry about innovation if you have a brand name like Apple or iPhone to market. Apple has plenty of innovation they just move at a slower pace then the competition. The competition is forced to offer more innovation at a lower price because they don't have the brand name to market.
 
"After spending upwards of a thousand dollars on a phone, Huberty believes customers will be left thinking things like "'I just bought a $1,000 phone last month, I don't really need another pair of jeans.'""

My own way of thinking would be "I just bought a $1,000 phone last month, at this point buying another pair of jeans wont make much of a difference."
 
But don't most people buy it on one of the various installment plan options? Either through their carrier or Apple directly?

For better or worse, that pretty much eliminates the psychological "I just spent $1000 on a phone..." mindset which is the crux of this analysts argument.

Agreed. Most people who upgrade will be on some kind of installment plan and the phone is a “gift to themselves”. If you regularly buy $700+ smart phones as gifts for others during the Holiday season then I’m guessing the jump to $1000+ probably isn’t an issue since you probably have deep pockets to begin with. I don’t have kids so I’m thankfully not in the position of having one or more teenagers wanting the latest iPhone for Christmas but if I did and I decided to buy it for them they’d be getting an 8, not an X.
 
Last edited:
iPhone 7 Plus starts at $769, iPhone X at $999. That’s a $230 difference (30% increase).

Let me explain...

The thesis of this article is that people will be spending so much money on iPhones this year... that they won't have much money for anything else.

But last year... you could spend almost $1,000 on an iPhone... yet no one said a thing about it then.

I was looking strictly at the dollar amount.

$800-$1,000 has ALWAYS been a lot of money to spend on a single item at Holiday time. This isn't new. And that was my point.

But aren't we forgetting one thing? How many people do carrier payment plans?

Their current iPhone costs $35/mo... while the iPhone X will cost $42/mo.

People will have plenty of money for a new pair of jeans this Holiday season... :p
 
Last edited:
  • Like
Reactions: tooloud10
Considering how well this phone is projected to sell I believe Apple can go a little higher in price when the iPhone 11 is introduced. A lot of people are negative about Tim Cook's leadership, but when it comes to maximizing profit for shareholders Tim knows how to leverage the brand name. The market for smartphones is already saturated so leveraging the brand name is a good way to increase profit even if sales become a bit softer in the future.

He's good at squeezing profit. But you can't keep squeezing. Someone gotta build the brand by innovation and user satisfaction. We are lacking that IMO even more important figure. (Disclaimer: good chunk of my dismal net worth in AAPL for over 5 years).
 
Last year... Apple sold an iPhone for $969... and nobody said a word.

Now there's an iPhone at just $30 more... and economists are re-evaluating the entire Holiday spending season.

:p

True, but for $30 more you get an iPhone that shoots laser beams at your face and bends reality due to no bezels. RIP other retailers.
 
  • Like
Reactions: Michael Scrip
Given the high price of the iPhone X, which starts at $999, the iPhone X could "absorb" $30 billion of discretionary spending during the holidays, impacting other retailers.

That's an odd way to say Apple has the "hot" product this season. It's written to sound like Apple is some sort of leech sucking the blood out of innocent competitors. Of course Apple isn't a parasite company -- other companies attach themselves to Apple. If the X is a success it's because it worked hard to make a great and desirable product. It's not "absorbing" holiday spending money, it's attracting it.
 
  • Like
Reactions: Lershac
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.