iPhone X Predicted to 'Absorb' Up to $30B in Holiday Spending at Expense of Other Retailers

[YaBe]

I don't know if you need to worry about innovation if you have a brand name like Apple or iPhone to market.

Tell that to Nokia, they too tought they did not need to innovate and could rely on the brand...

Fact is, no matter how big you are and how popular your item / brand is, sitting back is not an option, else you fall down, and the higher you are the harder you fall (again think Nokia and ...well Blackberry).

I am not saying Apple does not innovate, because it does, but your statement is wrong there, they should worry if and when they start to stale.

 

[FelixDerKater]

Is this the blob? What does Amazon do? Call Bezos! Apple can’t beat them to a new currency extraction nomenclature!

 

[Olganech]

Apple had to bring out the iPhone X just to stand still.

 

[StevieD100]

Really?
Well, my (bah humbug) spend with Apple so far this year is a big fat $0 and will remain there until next spring at the earliest.
I was going to buy an iMac (not the pro) but the possibility of a revised/updated/replaced Mini caused me to keep my wallet shut. Now that is not on the horizon, I'll carry on with what I have for another 6 months at least.
There is nothing from Apple in my 'must have' space at the moment.
As for the Black Friday Madness? You can keep it. I see retailers already raising their prices so that they can offer so called bargains at the end of the month.

 

[Vjosullivan]

I’m not buying a new phone this year for the first time since the iPhone 3GS.

I've never understood why people feel they need a new phone every year. I am upgrading from an iPhone 5s to the X this year, for various reasons, but I'm still not aware of any serious functionality the X has over the 5s. I could happily have gone on with the 5s.

 

[ChrisCW11]

If they can get more product out by Christmas, otherwise its $0. I mean even Apple profit off of selling nothing, unless they started taking deposits on products promised to be delivered.

 

[R&Y]

The vast majority of people are going to pay for their phones on installment plans through their carriers or through Apple. This article makes it sound like we are all just handing over $1,000. When you buy a house or a car, does that stop you from buying other items? No, because these items are paid for over time; just like phones. So having around $50 less per month discretionary spending money shouldn't have that big of an impact. At least not as big as having to hand over $1000 up front.

 

[pl1984]

Given the high price of the iPhone X, which starts at $999, the iPhone X could "absorb" $30 billion of discretionary spending during the holidays, impacting other retailers. Huberty believes customers will be drawn to all of the new features in the iPhone X, and will reduce spending in other categories in order to afford the device.After spending upwards of a thousand dollars on a phone, Huberty believes customers will be left thinking things like "'I just bought a $1,000 phone last month, I don't really need another pair of jeans.'"

Or rent, mortgage payment, car payment, utility payment, etc. Think I'm joking? Sadly I'm not.

 

[WatchFromAfar]

Huberty believes customers will be left thinking things like "'I just bought a $1,000 phone last month, I don't really need another pair of jeans.'"

Dumbest. Conclusion. Ever. If you even have think about having to justify a pair of jeans purchase you clearly SHOULDN'T BE SPENDING $1000 ON A PHONE

 

[i.mac]

Tell that to Nokia, they too tought they did not need to innovate and could rely on the brand...

Fact is, no matter how big you are and how popular your item / brand is, sitting back is not an option, else you fall down, and the higher you are the harder you fall (again think Nokia and ...well Blackberry).

I am not saying Apple does not innovate, because it does, but your statement is wrong there, they should worry if and when they start to stale.

Apparently Apple is two years ahead of the competition. This seems to indicate that Apple is not siting back on innovation, it fact they’re doing quite the opposite.
[doublepost=1509625256][/doublepost]

Dumbest. Conclusion. Ever. If you even have think about having to justify a pair of jeans purchase you clearly SHOULDN'T BE SPENDING $1000 ON A PHONE

Agree. Also you need a new pair of jeans to show off your new iPhone.
[doublepost=1509625427][/doublepost]

Not to forget that beautiful Notch designed by Apple!

That notch is a distinctive feature. Let’s see how many converge on this ‘inevitable design solution.’

 

[maverick2007]

“customers will be drawn to all of the new features in the iPhone X”

Like what? Animoji and a taller screen with a notch and less than 50% of apps to support it for the first year? What exactly does this phone do to warrant the 1k?

Yes that notch is worth 1k

 

[RightMACatU]

At C$1750 all in, yeah I believe it.

 

[maverick2007]

Tell that to Nokia, they too tought they did not need to innovate and could rely on the brand...

Fact is, no matter how big you are and how popular your item / brand is, sitting back is not an option, else you fall down, and the higher you are the harder you fall (again think Nokia and ...well Blackberry).

I am not saying Apple does not innovate, because it does, but your statement is wrong there, they should worry if and when they start to stale.

Apple did innovate this time with lot of Emoji and how to place sensors along with the notch on Top.
[doublepost=1509626445][/doublepost]

Apparently Apple is two years ahead of the competition. This seems to indicate that Apple is not siting back on innovation, it fact they’re doing quite the opposite.
[doublepost=1509625256][/doublepost]

Agree. Also you need a new pair of jeans to show off your new iPhone.
[doublepost=1509625427][/doublepost]

That notch is a distinctive feature. Let’s see how many converge on this ‘inevitable design solution.’

Yes it’s so distinctive that video can be seen in ythat tiny notch space. No one able to do that so far. Apple put lot of innovation to use that tiny notch display space. Way to go Apple you are on downhill! I never hated Apple before and love their products except iPhone X

 

[Uaaerospace2]

Hardly anyone is spending the entire $1000. They are doing payment plans. The rest of the retailers will do just fine.

Your statement is based on...what facts? We have a new iPhone8+ and soon iPhone X in our household, both of which were bought at full price. It's not that I'm rolling in dough, I just prefer to save each month ahead of time rather than having an obligation after the fact. Also, these are replacing 3 year old iPhones.
[doublepost=1509626904][/doublepost]

Thats whats driving people away

I'm not so sure that's actually happening.

 

[WatchFromAfar]

That notch is a distinctive feature. Let’s see how many converge on this ‘inevitable design solution.’

If it's an ‘inevitable design solution.’ why give Apple the credit for something that's inevitable for everybody? I could just as easily say:
"Yep, full bezel-less display is a pipe dream, put the sensors on the front somewhere"
Now do I deserve credit for this inevitability?

 

[deanthedev]

A bezeless phone with faceid, OLED screen and Qi charging is not innovation it is just catching up with what other manufactures have had for a year or more.

So you’re also completely unfamiliar with the inner workings of a device as well.
[doublepost=1509627972][/doublepost]

According to a BGR survey earlier this month, around 10% of US iphones were bought from Apple. Over 70% were sold by carriers. There's a reason why Apple rolled out there IUP program to match with US carriers were doing. Most people aren't going to tie up that much money on a phone...especially for grandma and the kids if they have to pay it upfront. But if you tell them it's only $40 a month, you're market explodes.

Subsidization and the subsequent 'interest-free 24 month financing' is why Apple has sold an insane amount of devices in the US.

A BGR survey? Sounds reliable to me.

And you’re still forgetting the rest of the world.

 

[YaBe]

Apparently Apple is two years ahead of the competition. This seems to indicate that Apple is not siting back on innovation, it fact they’re doing quite the opposite.

Did you read my post? I did not say they are not innovating.

I am not saying Apple does not innovate, because it does, but your statement is wrong there, they should worry if and when they start to stale.

There, see?

Apple did innovate this time with lot of Emoji and how to place sensors along with the notch on Top.

I would not call emoji innovation.

 

[78Bandit]

Last year... Apple sold an iPhone for $969... and nobody said a word.

Now there's an iPhone at just $30 more... and economists are re-evaluating the entire Holiday spending season.

Nobody said a word last year because the base price of an iPhone 7 was $650. The absolute, top-of-the-line, loaded, plus sized iPhone was $969. Now the base iPhone X starts at $30 more than last year's most expensive model and they don't even have a plus size model yet.

256GB iPhone X is $1,149 while 256GB iPhone 7 was $849, a full $300 increase. Comparing roughly equivalent (nonexistent) apples to apples, if Apple had an iPhone X Plus with 256GB memory it would extremely likely cost $1,299 against last year's $969 256GB Plus model. That is the increase people are looking at.

 

[Olganech]

Why would I pay £999 for an iPhone X with that stupid notch when I could get a better looking phone without a notch for £700?

 

[tjleonard]

The iPhone SE is a "decent" phone. I think the word you are looking for is "flagship" phones. You can get a "premium" phone for $500-$700

Which premium is 500-700? The new Galaxy note is $950. The iPhone SE had the internals (specs) of a phone a year older...if that’s the comparison, the iPhone X cost will go down with a year. The 7 plus is $669 and 8 plus $800, that’s a big difference (percentage) in a year).

 

[MH01]

Which premium is 500-700? The new Galaxy note is $950. The iPhone SE had the internals (specs) of a phone a year older...if that’s the comparison, the iPhone X cost will go down with a year. The 7 plus is $669 and 8 plus $800, that’s a big difference (percentage) in a year).

Galaxy S8 , these can be had new at around the £550 mark. It's a premium handset .

The wording here was "decent" , don't move the goal posts.

 

[CristianM]

You can say Apple finally "caught up" to everyone else. That's fair.

Or... you can say that everyone else hasn't come up with the next thing beyond bezel-less displays... or the next thing beyond OLED... or the next thing beyond Qi wireless charging.

In other words... everyone else LET Apple catch up to them.

Here's the bad news for everyone else: they can no longer use the "we have these features and the iPhone doesn't" argument anymore.

So you can criticize Apple for being "late" with a lot of these features. But Apple will benefit from adding these features... while everyone else just lost their advantage.

Smartphones have matured, there is really not much else you can do without taking big risks, and these large companies will never do that. The problem is that they are charging a small fortune for sub par experiences. iOS 11 is a mess, the iPhone from 6 to 7 has been ugly and not all that impressive, on the Android side Samsung has great physical design (except for the fingerprint) but buggy / laggy software, Google does **** all and raises their prices. Yet everyone asks for more and more money.

 

[CristianM]

Galaxy S8 , these can be had new at around the £550 mark. It's a premium handset .

The wording here was "decent" , don't move the goal posts.

The S8 is actually £689, stop talking rubbish.
http://www.samsung.com/uk/smartphones/galaxy-s8/

 

[skellener]

Who gives $1,000 phones as Xmas gifts?? WTF??

 

[mantan]

So you’re also completely unfamiliar with the inner workings of a device as well.
[doublepost=1509627972][/doublepost]

A BGR survey? Sounds reliable to me.

And you’re still forgetting the rest of the world.

Which is why I said "US"...