iPhone X Was One of the Top Three Best-Selling Smartphones in December 2017 Across Five Markets

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 30, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Apple's iPhone X made it into the top three best-selling smartphones in December 2017 "across all key regions," according to new data tracked by Kantar Worldpanel. Specifically, Apple's new iPhone X climbed best-selling charts in Europe, Japan, Australia, the United States, and China, where it was the top selling model during the holiday season this year.

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    Although iOS market share fell 0.5 percentage points in the U.S. during the October to December 2017 period (down to 43.9 percent), the researchers noted that iOS loyalty "reached a new high of 96 percent." Ultimately, Kantar argued that Apple's staggered release of the iPhone 8, iPhone 8 Plus, and iPhone X has been a "sound" strategy with multiple price points offering entry points for a wider variety of consumers and "boosting" Apple's smartphone OS share in these key markets.
    In total, Apple's piece of the global smartphone OS market saw a percentage point increase across six markets in the three months ending December 2017. iOS market share climbed 0.5 percentage points in Spain and Japan, 0.7 in Europe, 1.2 in Australia, 2.5 in Germany, and 10.1 in China. Apple's growth in China has "continued to impress" Kantar, with the iOS smartphone sales share in China growing from 24.3 percent in September-November to 28.6 percent in October-December 2017.

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    Besides Apple, Kantar also discussed Samsung and the Android OS market share, noting Android's losses in a few markets (down 10.1 percentage points in China amid Apple's rise). The researchers pointed out that these losses were "cushioned" to an extent by the "rapid fall of Windows," which has a share now of under 1 percent in every market tracked by Kantar except Italy (1.9 percent).

    With today's report from Kantar, this marks the final time we'll see smartphone OS market share data only focused on months in 2017. It should be interesting to see how Apple and iOS perform following the 2017 holidays and into the new year, amid ongoing reports in recent weeks focused on "weakened demand" and lowered production volume for the iPhone X in Q1 2018.

    Article Link: iPhone X Was One of the Top Three Best-Selling Smartphones in December 2017 Across Five Markets
     
  2. maflynn Moderator

    maflynn

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    Pent up excitement, leading up to the sale of the X, coupled with the 8 not being much better then 7 - makes sense. I'm generally happy with my X, though I wish Face ID was better.
     
  3. Scottsoapbox macrumors 6502a

    Scottsoapbox

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    Top 3 eh? Will the X be top 5 for January? Top 10?
     
  4. plexdk macrumors 6502

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    impressive diff from year to year, compared to android is multi brand, and iOS is one brand
     
  5. Naimfan Suspended

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  6. Krayzkat macrumors 6502a

    Krayzkat

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    I'm surprised iOS is doing so badly with our European neighbours across the Channel. Didn't think it'd be that bad tbh.

    Only decent stat for Apple is China growth
     
  7. Rogifan macrumors Core

    Rogifan

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    X was top 3 in December but production is being cut in half do to weak demand? Something doesn’t pass the smell test.
     
  8. djcerla, Jan 30, 2018
    Last edited: Jan 30, 2018

    djcerla macrumors 68000

    djcerla

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    Apple's new iPhone X climbed best-selling charts in Europe, Japan, Australia, the United States, and China

    reading comprehension has really gone downhill lately.
     
  9. GTO Suspended

    GTO

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    I regret my X purchase. Simply because I don't think it's worth the $1000. Face-ID is carp and don't work most time. It needs refinement.
     
  10. Naimfan Suspended

    Naimfan

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    Why not return it?
     
  11. RightMACatU macrumors 65816

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    Not much different than saying that the X is the latest and greatest in Apple's mobile arsenal :rolleyes:
     
  12. cansuds macrumors regular

    cansuds

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  13. AJ5790 macrumors 6502

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    If that’s your experience I’d contact support. Face ID has failed for me when I was actually looking at it maybe 5 times in the past (almost) 3 months.
     
  14. OllyW Moderator

    OllyW

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    #14
    And it fell again in the UK.
     
  15. Krayzkat macrumors 6502a

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    Well the only decent stat for Apple is China growth! Make that last sentence 'evidence C' if you want, it's still true.
     
  16. 69Mustang macrumors 603

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    You're conflating two different topics that shouldn't be mashed together. Future production is typically based on sales trends. Being in the top 3 in December does not mean sales were trending up. Hypothetically, the X could have sold more in November than December.
     
  17. xDKP macrumors 65816

    xDKP

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    #18
    I'm still on an iPhone 7 (company phone) but one of my colleagues recently got an iPhone X and loves it - says the faceID is great as well - might not be bullet proof, but certainly isn't crap
     
  18. RickInHouston macrumors 65816

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    Was it one of the most returned product in early 2018?
     
  19. Norwegian_Imposter macrumors regular

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    christ the amount of hate you guys have for the X is insane. My wife and I love ours and it runs rings around the galaxy s8+
     
  20. Aussi3 macrumors 6502

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  21. Norwegian_Imposter macrumors regular

    Norwegian_Imposter

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    I swear that is only said by people who don't have the damn phone.
     
  22. DeepIn2U macrumors 603

    DeepIn2U

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    #23
    Japan had some growth as well ... yet other than USA and China everywhere else has been single digit or even decimal point gains and losses.

    Something about Apple's product markting (across the range) still feels "too USA" focused. I think TV/Web marketing should change to a more globally-local focus ... tell more of stories of joy, love, enjoyment and inclusion (life, family, friendships, community) in their future ads. They did great with banners before store openings in China ... but other than just opening stores ... what have they really done for Japan, UK, EUS, UAE, etc? Heck Canada doesn't get any ad focused or related to our way of life here ... then again we just mimic the USA.
     
  23. HobeSoundDarryl macrumors 604

    HobeSoundDarryl

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    One is about the past. The other is about the future.
     
  24. mtneer macrumors 68030

    mtneer

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    #25
    It's hard to believe some of these contradictory reports, with the Wall Street Journal stating that iPhone X production is down and now this. Someone is being an Apple shill or just feeding the bears.
     

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