While crazy, this presumably also means the iPhone 8 (non Plus) starts at around $1,500 there? This isn’t something special about the iPhone X?
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iPhone X Will Cost Over $2,100 in Brazil When Released in South America Next Month
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As I've said, iPhone 8 Plus 256GB here costs R$5.399 (U$1.636). In the USA, the diference between these models it’s about U$50 (U$949 and U$999). Clearly it's an Apple decision. Using the logic, the X could cost around R$5.600. And the Note 8, also in this range of price, it's available in Brazil way cheaper than this both iPhones.
And in continental Europe, we pay $1400 (€1150) for 64 GB variant and $1600 for 256 "gigs". It's a whooping 200 Californian Dollars extra after tax deductions for the 64. Say hello to the future
With the 17-19% sales tax, 60% duty, I came to just short of $2000, so $2100 is not to far off if we are also accounting for fluctuations in currency and such.
While the Brazilian government situation sucks, this phone is not even meant for minimum wage workers in the US. That’s a pointless metric since this a luxury item.
That’s like being triggered because a minimum wage worker can’t buy a Mercedes AMG GTC convertible.
Cause 60% of $1000 is $600.
So...... where is the other $500 ?
In the U.K. , taking taxes and exchange rate , Apple is setting a higher price... so yeah... apple is guilty of profiting .
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Shhh.... Don't let's simple maths get in the way of blaming the Brazilian government ...
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Thank you. That explains it, did not realise sales tax was that much
I didn't say that everyone should can buy this iPhone, but more than 2000 dollars on a phone it's impracticable even for the "rich people" in Brazil, as Tim Cook tells they create products for everyone. Apple certainly can make this more "affordable" if they want, or better saying, less expensive. And thats the point. Sad reactions only.
Apple will sell plenty of iPhones X in Brazil. In second-world countries like Brazil and the rest of Latin America, only the affluent and the rich can afford Apple products anyway. The rest buy cheaper Android handsets.
There are plenty of people there who have money. They are not the ones whom we see in the US. They are the ones who have no reason to immigrate to the US as they enjoy an affluent lifestyle in their countries.
Yeah, but remember that the Note 8 is manufactured in Brazil, therefore no import taxes.
Dual SIM card feature phones are usually more popular in these markets. A Android phone would still be very much a luxury. Though I can't say first hand for Brazil, just other places I have visited with similar levels of income.
No offense, but your market is inconsequential to Apple. No need to waste resources bringing you guys up to speed if they are going to make more money spending their money developing other products for nations they are going to receive a better return.
Apple makes luxury items at a premium. They are going to target the markets that can afford them.
I know that, but the point and the irony is: Apple and Tim Cook tells everyone that their products "aren't just for the rich" and "the fault is on Brazil taxes". But it's way beyond that. They can do different, they just don't want it (like you've said). But they also don't assume that. And, at the end, we pay twice the price to get the half of the experience. That's just sad.
The minimum wage has absolutely nothing to do with how many people can afford to buy a luxury product. There are a lot of poor people in Brazil, but there are also a lot of successful people. It’s unfortunate that the iPhone is so expensive there, but the real culprit is protectionist laws passed by previous socialist governments. You can’t expect the rest of us to pay more to subsidize Brazilian tax.
Tell your country to be leaders and innovate. It’s pretty simple.
Have your government abolish the tariffs then. It’s hard to change the language barrier and other barriers that exist, but the actual cost difference is a simply matter of a law change.
Current estimate for Chile is between CLP $949,990 ~ $999,990, so about US$1,500. Not as outrageous as Brazil, but still ridiculously expensive. Here in Chile there are plenty of non-authorized resellers who sell the latest phones at much lower price points if you pay for them in full (either cash or credit card). Effectively there is a premium you must pay in order to get your "subsidized" phone through a carrier plan.
Some iPhones are assembled in Brazil by Foxcon, giving a tax break. The X is probably not due to the new tech.
A lot of brazilians get their Apple devices from non-authorized resellers too, or they travel to Paraguay. It's possible to find the iPhone X 64GB there at U$1.300.
People, get over it. The iPhone X isn't a phone for "everyone".
It's not meant to people living on minimum wage. The iPhone SE, the 6s or the $329 iPad may be somehow affordable for those people.
Now, learn a thing: Apple isn't going to shrink its margins. The BoM of a iPhone X is around $350. Let's say $325 are research, development and marketing and $325 is Apple's margin.
They could make the phone more affordable by not getting R&D a cut? Yup. They could get less profit per phone? Yes.
But they aren't willing to compromise on that. Samsung is, and so the Note 8 is cheaper in result.
I do agree there is a really weird price difference between the most expensive iPhone 8 Plus and the base iPhone X. Maybe it should be $100 more expansive than the 8 Plus, not over $400.
But it would still be a very expensive phone and would cost more than a Galaxy Note. Apple doesn't engage on price wars.
It's not meant to people living on minimum wage. The iPhone SE, the 6s or the $329 iPad may be somehow affordable for those people.
Now, learn a thing: Apple isn't going to shrink its margins. The BoM of a iPhone X is around $350. Let's say $325 are research, development and marketing and $325 is Apple's margin.
They could make the phone more affordable by not getting R&D a cut? Yup. They could get less profit per phone? Yes.
But they aren't willing to compromise on that. Samsung is, and so the Note 8 is cheaper in result.
I do agree there is a really weird price difference between the most expensive iPhone 8 Plus and the base iPhone X. Maybe it should be $100 more expansive than the 8 Plus, not over $400.
But it would still be a very expensive phone and would cost more than a Galaxy Note. Apple doesn't engage on price wars.
Heh and a 2k$ iPhone shouldn’t be used in brasil public places anyway. It gets stolen quickly. Hey cara me dar o teu telefone ou...
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