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iPhone X Will Cost Over $2,100 in Brazil When Released in South America Next Month

kildraik said:
Sounds like $620 USD is a lot cheaper than $2100 USD.

And that’s fine that it’s made (cough, assembled) in Brazil. Why would a profit driven company that pleases their shareholders (ahem... wink-wink) take that hit? Apple clearly makes more money off of the rich minority than the millions of lesser-income individuals.

Target market!
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I should have emphasised on the Samsung bit. I didn’t mean to imply their flagships. They do indeed make burner smartphones. :p
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A lot cheaper doesn't mean that it's cheap. If you compare with others like Motorola, etc, you'll see that the price could be lower. It's fine Apple targeting a 5% on Brazil (literally, apple sales for years it's been 6% here), the problem lies on Cook saying that iPhone is accessible everywhere, for everyone, which is not true.
 
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vitorgrs said:
A lot cheaper doesn't mean that it's cheap. If you compare with others like Motorola, etc, you'll see that the price could be lower. It's fine Apple targeting a 5% on Brazil (literally, apple sales for years it's been 6% here), the problem lies on Cook saying that iPhone is accessible everywhere, for everyone, which is not true.
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Yes, I can agree with that it is a good case in point. Unfortunately, the Brazilian government needs a push... They need to begin doing what’s best for the masses (fair trade), not for the “new rich.” :confused:
 
And we all have thought that iPhones X is ridiculously expensive here in the US.
 
JM said:
So Brazil will have exactly two phones that sell at that price. One for each store.
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Uh, there are plenty of people in Brazil who can afford those prices. Places like São Paulo have a huge number of wealthy individuals and I believe it ranks quite high on the list of cities with number of millionaires. Not to mention areas in Rio like Leblon, Copa, Ipanema, and huge fazendas in the interior.
 
riverfreak said:
Uh, there are plenty of people in Brazil who can afford those prices. Places like São Paulo have a huge number of wealthy individuals and I believe it ranks quite high on the list of cities with number of millionaires. Not to mention areas in Rio like Leblon, Copa, Ipanema, and huge fazendas in the interior.
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It's just a pointed comment about the ridiculous cost of a cellphone. I could buy an acceptable used car for $2000.

It's crazy the cost of things that millionaires can buy.... oh well. Such is life.
 
Sorry my ignorance but WHAT is ‘brazil’? A place?
Also, $2100 its not that much. iPhone X worth even more 2 me. I don’t care about the price. I would pay up to 3k if necessary.
 
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filipe.esposito said:
Exactly, it's the same in Brazil. Siri took 4-5 years to work here, Apple Pay? Forget it. Neither turn by turn navigation we've got it yet. But they're trying to sell it at U$2100...
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If you can afford the X in Brazil, chances are you rarely use a car for transportation anyway.
And if you use one, it has a chauffeur (and armored glass, aramid-plates etc.).
 
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MauiDad said:
So nasty. math is math. You should take a remedial course before you get a heart attack. I commented on the math used in the comparison only. Not sure where the disparaging remarks come from.
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because you only do the math one the one factor... the tariff. and make Proclamations about how what thus means.... while completely ignoring (or Unaware) of all other factors involved. Sorry to have spoken nasty... was hungry.
 
$999 in the US doesn’t mean it costs $999 in other countries. Why can’t people understand this?
 
MH01 said:
Cause 60% of $1000 is $600.

So...... where is the other $500 ? :)

In the U.K. , taking taxes and exchange rate , Apple is setting a higher price... so yeah... apple is guilty of profiting .
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Shhh.... Don't let's simple maths get in the way of blaming the Brazilian government ...
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Thank you. That explains it, did not realise sales tax was that much
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VAT and others?
 
Man, the only way people will be able to afford that is to find something in the jungle and figure out a way to make it into something else people will buy by the kilo.
 
If I'm not mistaken the bulk of commercial electronics is even cheaper in the US than it is in China, where most of it is actually made. Also, depending on if you order online and what state you're in, you might not even have to pay any sales tax. Fascinating that products that are shipped to the US are cheaper then the originating country.
 
The Australian price will be close to AU $2000.[/QUOTE]

And here is another little shocker... The leather 'folio' case from Apple will be about AU $150.00.

The Wetherby leather cases - handmade in the United States and excellent quality - sell in Australia for around AU $50...

Rip-off?
 
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I used to take my used iPhones and iPads when traveling to Brazil to sell its at almost or sometimes over the price of new ones in the US. The problem is the amount of taxes on imported products. It basically triples the prices for most products.
It sucks. The sad part is that most of the taxes go to corrupt politicians and people who take advantage of the system.
 
It’s not just 60% unfortunately... It’s 60% import taxes + 18% local state taxes (ICMS), but that 18% is on top of the 60% AND shipping costs. Yes, you pay taxes over shipping and over taxes you already paid. That means a $100 product that costs, let’s say, $10 to ship will cost: 100+10+66=176 then you put 18% on top of that and get $207.68

So, in total, it’s a 107.68% increase on the original price...

Apple also has to account for exchange fluctuations, so they increase the price a little more to have a margin for that.
 
SharksFan22 said:
Yup that is one thing I never understand. Why punish the citizens by removing choices? It’s not protectionism as there’s no (as far I know) phone manufacturing in Brazil. Just pure shakedown by the government.

BTW - have been to the Morumbi center cited in the article. Nice place!
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They have to cover the fuel subsidy loses somehow.
 
SharksFan22 said:
Yup that is one thing I never understand. Why punish the citizens by removing choices? It’s not protectionism as there’s no (as far I know) phone manufacturing in Brazil. Just pure shakedown by the government.
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It sucks for consumers but it isn't exactly a priority for any government to make foreign imports as cheap as possible. This is just strong-arming on the part Brazil to persuade high ticket manufacturers to at least invest a bit in the country to get around the high import tariffs. Big countries with potentially lucrative markets can get away with this to some extent. It worked for India and see the quote below.

ericocl said:
Yeah, but remember that the Note 8 is manufactured in Brazil, therefore no import taxes.
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