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iPod Ad: 'Put Some Music On'
- Thread starter monke
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Compile 'em all
macrumors 601
samh004
macrumors 68020
I'll have to try that when I eventually get the chance to upgrade.
Yeah, they don't need to advertise, things are going so well for them already, no doubt though this will spur on sales even more, they're going to sell so many of these little things, it's amazing.
Boys becomes girl
I love the new shuffle ad, not just because it demonstrates the practical wearability of the shuffle, but also because it's got great looking fashion and shows the shuffle as the fashion item of the season.
One thing scared me for a second: Apple used to have this guy on their homepage when the shuffle was introduced:
www.tom-ross.de/before.jpg
Now in this commercial there's a girl who's wearing most similar clothes:
www.tom-ross.de/after.jpg
You could mistake them for the same person, but I guess it's not. Or is it?
Oh, and the nano ad: I think the song is silly. "Listen to, listen to the music". Jerks.
I love the new shuffle ad, not just because it demonstrates the practical wearability of the shuffle, but also because it's got great looking fashion and shows the shuffle as the fashion item of the season.
One thing scared me for a second: Apple used to have this guy on their homepage when the shuffle was introduced:
www.tom-ross.de/before.jpg
Now in this commercial there's a girl who's wearing most similar clothes:
www.tom-ross.de/after.jpg
You could mistake them for the same person, but I guess it's not. Or is it?
Oh, and the nano ad: I think the song is silly. "Listen to, listen to the music". Jerks.
dmaxdmax
macrumors 6502a
Print Ad
Great ad (good episode of Studio 60 too)
Also, there was a pull-out booklet (about 4" square) in the Sunday NYTimes magazine for the Mac. A good intro to what can be done (most people still don't know) and I liked seeing something more substantive than usual. It had to be very expensive to place so I hope it's effective.
Has it been anywhere else?
Great ad (good episode of Studio 60 too)
Also, there was a pull-out booklet (about 4" square) in the Sunday NYTimes magazine for the Mac. A good intro to what can be done (most people still don't know) and I liked seeing something more substantive than usual. It had to be very expensive to place so I hope it's effective.
Has it been anywhere else?
New Nano ad a "departure?" Hardly.
I have to take issue with the original article stating, "like the recent iPod nano ad, the new Shuffle ad is a departure from the silhouette iPod ads that Apple has previously used."
To the contrary, while the Nano ad is a natural evolution of the original concept, it is still quite similar to the previous ads in that it features obscured dancing figures, with a strong emphasis on the product. The new brightly-colored Nanos beg to pop off the black background as such.
Yes, the new Shuffle ad is more of a departure, but Apple hasn't departed from their most basic of concepts, which is to feature the product and its newfound functionality, while de-emphasizing the consumer using it, this time by zooming in on the upper body of the model, where their faces would otherwise steal the viewer's attention away from the product.
But I digress... Very nice ad, indeed.
I have to take issue with the original article stating, "like the recent iPod nano ad, the new Shuffle ad is a departure from the silhouette iPod ads that Apple has previously used."
To the contrary, while the Nano ad is a natural evolution of the original concept, it is still quite similar to the previous ads in that it features obscured dancing figures, with a strong emphasis on the product. The new brightly-colored Nanos beg to pop off the black background as such.
Yes, the new Shuffle ad is more of a departure, but Apple hasn't departed from their most basic of concepts, which is to feature the product and its newfound functionality, while de-emphasizing the consumer using it, this time by zooming in on the upper body of the model, where their faces would otherwise steal the viewer's attention away from the product.
But I digress... Very nice ad, indeed.
We saw this last night, and my wife (who previously thought the shuffle wasn't for her because of the screen/capacity) said "whoa....how much is that?" "$79" "I want one!!!"
I thought the tagline was really clever, too.
I thought the tagline was really clever, too.
Switched2aMac
macrumors member
Rocketman
macrumors 603
I watched the Zune commercials and it looks like they are being filmed from the perspective of a person holding a digital camcorder. Contextually speaking, the commercials are good in that they show people socializing, but the Zune seems to take a back seat to the rest of the commercial. Maybe that is Microsoft's intent, to get people asking about the commercials and learning about the Zune that way.
Apple's approach seems to focus on the product's form and function which they nailed it with the new commercial.
Multimedia
macrumors 603
crawdad62
macrumors regular
I thought it was really cool and without saying a word you kind of get the whole idea about the Shuffle.
On a sort of related note. Does anyone know if Apple shoots their ads in HD? I was watching Saturday Night Live a while back in HD and normally when the commercials come on they window shade them since they're 4:3 aspect. But the Nano commercial came on and was in the proper 16:9. Of course it was hard to tell whether it was actually HD but at least the ad was widescreen. Just curious.
On a sort of related note. Does anyone know if Apple shoots their ads in HD? I was watching Saturday Night Live a while back in HD and normally when the commercials come on they window shade them since they're 4:3 aspect. But the Nano commercial came on and was in the proper 16:9. Of course it was hard to tell whether it was actually HD but at least the ad was widescreen. Just curious.
Kingsly
macrumors 68040
😱 Nice job Apple!
Awesome editing, concept, everything. I think they should win the 300,000,000 post Apple Ad contest. 😉 😀
Yes.
Awesome editing, concept, everything. I think they should win the 300,000,000 post Apple Ad contest. 😉 😀
Yes.
Attachments
Some_Big_Spoon
macrumors 6502a
Cool commercial. Much better than their usual fair. For such an innovative company, they don't have great advertising, but that's just my opinion.
I'm a big fan of my shuffle, and I've gotten quite a few peeps to pick one up themselves.
I'm a big fan of my shuffle, and I've gotten quite a few peeps to pick one up themselves.
Object-X
macrumors 6502a
I just saw the Zune add. Now, this is an interesting comparison.
For the benefit of those who haven't seen it yet, the Zune add is set in a park where a large group of people are socializing, all have Zunes, and the point of the add is to show how the device fits into this context.
Both adds focus on the merits of the products strength. Zune is obviously showing it's networking feature, Apple's iPod it's wearability. But this is where the similarities end.
Apple's add shows it's product in a realistic manner. Differen't people wearing their Shuffle and listening to their music. It shows a broad range of appeal from men to women, it captures each person's unique personailtiy and how the iPod just blends right in, and it emphasizes how individualistic it is.
Microsoft's add is contrived. First, how many people socialize in a large group who are all listening to or watching their Zune, or even their iPod for that matter? It's not realistic. People who listen to their music do so alone, isolated in their own unique musical world; even if they are in a group. So, Microsoft is trying to invent solution to a situation that will never happen and promote their product's main feature that no one asked for. And it goes without saying, but I'll say it anyway, that until Zune has mass appeal and market share it will never happen that so many people would have the device to make such a scenario possible.
Apple on the other hand has created a product that people can wear; that's what they said they wanted and that is what Apple gave them. Apple's add cleverly captures this concept and promotes the product in a realistic way, ie. people wearing it. I think of CNNs Soldad who pulled out her Shuffle and clipped it on her blouse to show it off.
So, Apple understands it's custumer and builds them products they want. Their products are innovative, fashionable, functional, and marketed realistically. Microsoft doesn't care about it's customers, and gives them a product that is a poor copy of something innovative (and five years old), it's has features no one want's or can use, and they market it with a fictitious premise that no one can really identify with.
A real iPod killer they have.
Multimedia
macrumors 603
All Apple Ads Are Shot And Presented In HD
Yes all the Apple ads are in HD. However sometimes the networks screw up and send the SD version out instead even in the midst of an HD show. I have a perfect recording of this new Shuttle Ad in HD. It's magnificent.
MrFirework
macrumors regular
Even Mr. Gates himself said he doesn't expect to topple th iPod. He just wants to really annoy Apple.
spicyapple
macrumors 68000
From a technical perspective, the nano ad is superior. Creating an ad like that requires greenscreen, 3D motion tracking and particles effects. But the ad itself made little sense... nanos glowing in the dark and making wavy lines? Erm....
The concept is really cool with an effective message. Apple's most portable iPod to date, for sure.