What do you mean 50% markup? I tried finding anything 512MB at futureshop.ca, and a 512MB Kingston USB memory stick is 129$CAN (same as the 512MB iPod shuffle)!
So, the iPod shuffle is like getting a name brand of a USB stick, but you get the iPod as an added bonus (for the exact same price).
Yeah, sure, RCA does have small players with an LCD display. But at 129$CAN you only have 128MB in it...
As for the Apple stock.... it dropped 6-8% ?! 😕 😱