I think you are uniquely unacquainted with the facts...
http://www.wsj.com/articles/europes-apple-tax-ambush-1472599362
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When I state the EU got greedy, I am simply stating that they reached for what they think they might win in court in order to drive Apple into a negotiating position. This is a very common legal strategy. The problem is, it only works on persons, groups, or companies that are in doubt of their legal standing, or the outcome of the actual trial.
It does not work on people, groups, or companies that know they are standing on the legal high ground. Apple stood firm and made the FBI blink, and they could write a check for this "penalty" if they had to, do you really think the EU is going to see a fraction of this money?
Apple's greed is a straw man in this discussion and a completely different topic. You also need to acquaint yourself with the facts...
http://www.wsj.com/articles/europes-apple-tax-ambush-1472599362