The question of whether it is overpriced or not isn't a single truth - it depends on each user. For someone who gets tons of notifications every day and finds a quick glance at their watch to triage what does and doesn't need immediate attention and who uses it to then prioritize tasks, who is active and wants to keep on top of fitness targets, activity patterns, exercise and challenges, who has their iPhone in a location that is out of immediate reach or where picking up their phone to look at it would be an issue for any number of reasons, who likes a timepiece which is versatile in information delivery and is very customizable, who wants wrist-based glances at important information such as weather, local restaurants, walking directions etc, or who is simply a tech-junkie looking for a new and rather clever toy, then no, it's far from overpriced.