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Clothing looks like trash. They aren't going to make it anyway, so it doesn't really matter. Still, it's pretty despicable.
 
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Reactions: TrentS
Eh, I usually side with the little guys in a dispute against a giant like Apple, but I think in this case, this is a clear and cut ripoff of the customer, who will unmistakably associate this brand with Apple itself. If they need the "Steve Jobs" name and the clear ripoff of an Apple logo to sell their merchandise, it must not be all that great.
Hella. This is just trolling on a bigger scale. I hope they do well in business, but not this business. Otherwise, change your branding.
 
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Coming soon: Apple buys small nonsense company called Steve Jobs.

The end.

Why? This company won't last long. Let them suffocate under the weight of their own debt. Best I can tell the suit they won was in Italy. They don't have U.S. protection.
 
Strange, USPTO says the Steve Jobs trademark has been abandoned: http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4802:hxlxjr.2.2

Apple can renew it and apply for priority exclusivity across the world that is a signatory to the trademark/patent/copyright laws. (There are mitigations in the laws that allows companies to override existing trademarks if their market share is large enough that the entire world know it belongs to them, it's how Apple won certain iPad trademarks in South America IIRC despite existing there before Apple had iPad trademarks).
 
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It’s a shame. But legally doable.

Shows Apple doesn’t just trump all in court like some people on these forums seem to think (and why they automatically go against Apple without reading the details).
 
Hysterical. I love it. Jobs was a jerk and dressed like a teenager. I wish "SteveJobs" all the best. I hope they bring technology to their clothing line... bluetooth makes everything better.
 
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Why? This company won't last long. Let them suffocate under the weight of their own debt. Best I can tell the suit they won was in Italy. They don't have U.S. protection.
Why would they need US protection?
Personally I'm giggling over the entire episode. Apple has a lawfirm(s) full of people who handle this stuff and these dudes manage to pull a fast one.
 
The two told la Repubblica Napoli that Apple went after the logo, something that may have been a mistake. The Intellectual Property Office decided that the "J" logo that appears bitten was not infringing on Apple's own designs as a letter is not edible and thus the cutout in the letter cannot be perceived as a bite.
You have got to be kidding me. What dumb legal team failed to convince the jury / judge that the only reason that there is a bite in that J is to mimic Apple's logo, as evidenced by the proximity to the Apple leaf?
 
You have got to be kidding me. What dumb legal team failed to convince the jury / judge that the only reason that there is a bite in that J is to mimic Apple's logo, as evidenced by the proximity to the Apple leaf?
Maybe because that cutout looks more like the side and top of an apple than it does a bite. The proximity of the leaf is more evidence of my opinion being correct than yours... imo, of course.:D
 
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