Italian Clothing Company Wins the Right to Use Steve Jobs' Name

[WestonHarvey1]

Hideous logo.

 

[teslo]

That logo looks like it was made in Word.

 

[PR1985]

Does anybody know how to say “hideous” in Italian?

They both need some Apple Watch to help them do some exercises. Did you noticed one of them is trying to hide the belly?

hideous= brutto / brutta

 

[DogHouseDub]

with that baked in, legendary Steve Jobs funk

 

[boccabella]

These idiots have so much bad karma coming their way that it’s not even gonna be funny.

 

[Kaibelf]

I cannot believe that a real trial went in favor to this two scums.

Please! This is a shame!

So could you just trademark “jony ive” and make “aIfones” or “ipudz?

Yes that’s it

To be fair, Italian courts also convicted scientists of manslaughter for not completely predicting an earthquake back in 2012.

 

[Woodstockie]

Everything screams ugliness.

 

[fhall1]

This is a shame. And your article is a nice free ad for them.

I think this "ad" is getting them all the wrong kind of publicity...I haven't read any comment yet along the lines of "Wow, glad I heard about these guys thanks to this article, I'm going to order a bunch of their spiffy products!"

 

[macsrcool1234]

Gotta love the joke that is the European justice system.

 

[thisisnotmyname]

Ha! You didn’t trademark your name, now we’re going to use it and you can’t stop us! Scummy.

 

[Bonte]

Highly innovative electronic devices, sure, like the name and logo. They got nothing.

"Jobs Jobs Jobs" isn't taken yet, jump on it.

 

[BeyondtheTech]

Bah, I'm going to create my own clothing line called Steve Steve Jobs Jobs and put a cutout in the middle name.

 

[jekyl]

So, graverobbing is a protected right in Italy? Why does that totally not surprise me?

 

[mattopotamus]

Coming soon: Apple buys small nonsense company called Steve Jobs.

The end.

That was/is absolutely their intentions.

 

[MacsRuleOthersDrool]

what a couple of jabronies. their clothes don’t even look good...this is why italy is no longer known for innovation.

Fortunately for the world (and Steve Jobs' family), their lawsuit will end up lasting longer than their company.

 

[B4U]

This is even lower than the iPad trademark in China...

 

[itsmilo]

Gotta love the joke that is the European justice system.

Why? Cuz Apple forgot to trademark it?

 

[macsrcool1234]

Why? Cuz Apple forgot to trademark it?

In more civilized parts of the world, other factors are taken into account.

 

[Westside guy]

The Intellectual Property Office decided that the "J" logo that appears bitten was not infringing on Apple's own designs as a letter is not edible and thus the cutout in the letter cannot be perceived as a bite.

I can see their point... no one is going to confuse that butt-ugly logo with Apple’s.

 

[brianvictor7]

"Troll – in the dungeons – thought you ought to know."

Seriously, this isn't cool.

 

[DVNIEL]

Oh boo hoo. Apple wants to patent and trademark everything but when someone beats them to the punch to something they didn’t think, they kick and scream.

 

[maxfromdenmark]

What a bad style to make money

 

[dragoon2745]

Maybe when they start selling some kind of electronic device Apple can sue them and actually win.

 

[pazimzadeh]

Steve would not have approved of their design

The least they could do is use Helvetica instead of Arial.

 

[H2SO4]

Eh, I usually side with the little guys in a dispute against a giant like Apple, but I think in this case, this is a clear and cut ripoff of the customer, who will unmistakably associate this brand with Apple itself. If they need the "Steve Jobs" name and the clear ripoff of an Apple logo to sell their merchandise, it must not be all that great.

Didn't Apple do something like that with the name Apple?
[doublepost=1514479137][/doublepost]

Wow. Having been on the receiving end of a another company stealing my intellectual property, I feel like this is clearly a ripoff. I mean, would it have been granted if Jobs were still alive? I wonder if Steve's widow might personally go after them for the use of their name.

Steve Jobs, does not own that name. Just like I don't own mine.