Ah yeah so we have the following timeline.
- Apple makes watch.
- Masimo tries to launch competing watch which no one even hears about.
- Apple sues Masimo for patent violation for the watch archetype.
- Masimo stock and value tanks.
- Masimo executives switch their business model to patent litigation with an eye on unrealistically large demands on royalties.
- Masimo sues Apple for a minor and vague technical infringement and gets a sales ban.
- Lawyers throw monkey dung at each other for months.
- Consumers are hurt because Apple takes things off the market and/or cripples them.
- Masimo customers are hurt because all the company's money goes to lawyers rather than their core customers.
Do you know who I feel sorry for here? Casio and Garmin lurking in a shadow in the dark corner wondering when someone will give them some attention.