We should probably give Gurman credit for idiotic perseverance with his trademark Teflon-coated "Apple TV set" pasta recipe
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It's 2009 Again: Apple is Apparently Reconsidering Making a TV
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Such a brave man, doesn’t know yet the specs, design and the price but already willing to pay.
update the dang Studio Display first and then we can talk TVs 
Using a non-Apple TV and upgrading the Apple TV box every once in a while will always be the more attractive option for me. They would have to support a TV set for a minimum of 10 years for me to even consider it an option. I keep my TV's for a long time. Currently using a Samsung flagship Q-LED from 2018 and I see no reason to replace it unless it breaks.
Spot on Tod Howard, I doubt they want to support a product for 10 years anymore. And consumers will remember if they don’t. It’s not a computer it’s consumer electronics so it has to go the long haul
There are other TV OS's than Android. LG's use WebOS and Samsungs use Tizen. It's pretty irelevent to me what OS my TV runs as mine isn't connected to the internet, the only time I leave the Apple TV input is to select something local on the USB drive plugged into it.
They definitely need another product to call AppleTV
It's at best a mirage or blowing smoke, doesn't rise to the example of an actual rumor. It's entirely from MarK Gurman just creatively dropping his thoughts. Now he never does that for increased readership does he?
I think all their products should be called a variation on Apple TV-
Apple TV: handheld cellular edition
Apple TV: powerful, yet crippled tablet edition
Apple TV: TV edition
Apple TV: immodestly priced, why-do-we-make-this, useless desktop edition (with our without wheels)
Apple TV: cute as a button mini computer edition
Apple TV: wristwatch edition
Apple TV: overpriced, over-the-ear headphone edition
Apple TV: over-your-head-and-eyes edition
I just don't see what it adds over an AppleTV except for maybe less crapware that I don't use anyway.
Honestly Apple is looking to grow and the most obvious thing is console market. Sure Pippin failed. But they already have a huge library of games, all they need to do is commit.
1. Buy Nintendo. Fits Apple's image perfectly. Gives them AAA credibility instantly.
2. Package in a game controller to the AppleTV. Don't make it an add-on or a separate accessory - that is a death sentence. Go ahead and bump that price $40.
There, now you are in the casual gaming market for real.
Want to get serious after that?
3. Bring Metal APIs up to DirectX standards of easy
4. Add a GPU (or develop your own) to the AppleTV and call it AppleGame or whatever
5. Buy and pay for development of key AAA titles
Easier and more adjacent path than the Vision Pro, cars, or whatever else they are goofing around with. And would feed into the next round of VR if they decide to stay in it. Because gaming is really all VR is good for most non-technical users.
Honestly Apple is looking to grow and the most obvious thing is console market. Sure Pippin failed. But they already have a huge library of games, all they need to do is commit.
1. Buy Nintendo. Fits Apple's image perfectly. Gives them AAA credibility instantly.
2. Package in a game controller to the AppleTV. Don't make it an add-on or a separate accessory - that is a death sentence. Go ahead and bump that price $40.
There, now you are in the casual gaming market for real.
Want to get serious after that?
3. Bring Metal APIs up to DirectX standards of easy
4. Add a GPU (or develop your own) to the AppleTV and call it AppleGame or whatever
5. Buy and pay for development of key AAA titles
Easier and more adjacent path than the Vision Pro, cars, or whatever else they are goofing around with. And would feed into the next round of VR if they decide to stay in it. Because gaming is really all VR is good for most non-technical users.
Apple TV 65" TV starting at $9999. Yeah no.
Not happening, Sony, LG and Samsung all make amazing televisions with almost no margin
Not happening, Sony, LG and Samsung all make amazing televisions with almost no margin
Apple missed the boat on gaming by decades with their huffy hurt feelings at NVIDIA during the G4 days. They fundamentally and organizationally don’t get it- for reasons many astute folks here have cited.
Nintendo would never EVER sell. Not ever. And frankly Apple doesn’t get what makes them special which means just buying up studios will not work for them.
GPUs are hard and getting support for their custom metal frameworks is a pipe dream. The porting toolkit isn’t setting the world on fire as it is. Their only path here for wide adoption is discrete graphics and they’ve solidly chosen a path that excludes that. Gaming is done on PCs and consoles and Apple has decided to ignore all that
What Apple does get: predatory, addictive casino games for children that keep the services revenue pumped for their shareholders
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I don't think they could ship a game console with 64GB or 128GB of storage. So at least upgrade base model to 128GB or 256GB.
Also, the App Store on iOS and tvOS still limiting bundle size to 4GB, which means any other data for the game needs to be pulled from developer's own server, not distributed from the App Store directly. Only the macOS App Store does not have the limitation.
That limitation just proves the point that they aren’t serious about AAA gaming.
complete with serial port.
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$900 for a 43 inch? eek.