It's 2009 Again: Apple is Apparently Reconsidering Making a TV

[Aaargh!]

Apple's TV would almost certainly offer a very premium design as well.

I wonder how they are going to do that. There is very little to design on a modern TV. I have an LG G3 and it's basically a large black rectangle with a tiny bezel that is mounted flush to the wall. You can make the bezels and the screen even thinner, I guess, but that's not really going to make a huge difference. Not sure what you can do design-wise is there is nothing to design. The only thing I can come up with is a screen with absolutely no bezel at all.

 

[NeoSe7en]

Just release a new AppleTV box already.

 

[Chungry]

I wonder how they are going to do that. There is very little to design on a modern TV. I have an LG G3 and it's basically a large black rectangle with a tiny bezel that is mounted flush to the wall. You can make the bezels and the screen even thinner, I guess, but that's not really going to make a huge difference. Not sure what you can do design-wise is there is nothing to design. The only thing I can come up with is a screen with absolutely no bezel at all.

My LG G series is a remarkable screen, so thin there’s not much left to design. You don’t actually see any of it since it’s facing a wall

 

[klasma]

If you know what G-sync is, you’re not the target for playing games on the Mac. I don’t believe the Mac will ever be targeted at the serious PC gaming market. It’s targeted at people who play consoles and would like to play a few games on their Mac.

1. Consoles support VRR as well.

2. Apple's ProMotion already implements VRR.

Unless OP is talking about ULMB.

 

[scrapesleon]

I'm due for a change to my tv but knowing apple that tv gonna cost 8k as a starting price

 

[macfacts]

Insta-buy.

Why? Because the UI on current TVs are so horrible?

 

[Chungry]

Why? Because the UI on current TVs are so horrible?

Some people will just buy it because, Apple so it must be better. It’s like a Louis purse to some folks- a status symbol. Does Apple make some good gear? Absolutely. But it’s always had a contingent of folks drawn to it that possesses a superiority complex. It’s like the home theater crowd and their magical wires.

 

[DanAm81]

I would appreciate they made Routers again.

 

[klasma]

Wait, I thought we were all strapping TVs on our eyes? Did you guys start putting them back on your walls without telling me?

That's so 2024. In 2026 Apple will usher in the new era of wall computing.

 

[Chungry]

I would appreciate they made Routers again.

I can see it now, our WiFi 6routers are the equivalent of other manufacturers’ Wifi 7 routers. Please God no. They neglected airport for so long, I have no faith in their ability to keep the software stable or make a mesh setup that approaches the “it just works” experience of Unifi or Aruba. They don’t have the talent to do it anymore.

 

[DEMinSoCAL]

Insta-buy.

Why? Just because it's Apple?

 

[lkrupp]

Insta-buy.

Even at $5K? If you are expecting prices that you find at Sam’s Club or Costco then no.

 

[Orange Bat]

I think this has always been a smart idea for Apple. My current TV is starting to give me problems and I am considering a Roku TV as my next buy. I really like how the Roku integrates streaming on their TVs, especially for my aging mother who would like to watch streaming but has trouble changing inputs on our TV. I would definitely take a look if Apple had a TV and consider it instead.

 

[lkrupp]

Wake me when someone decides to make a 'dumb' TV again. Something with a gorgeous display that does absolutely nothing except display whatever content I feed into it via a variety of ports.

Is that too much to ask???

In the TV market, yes, that’s too much to ask.

 

[lkrupp]

Just release a new AppleTV box already.

To do what more than the current one?

 

[sputnikBA]

Has anyone lit the batsignal for Gene Munster yet?

The only "TV" product I would like to see apple make would be appleTV / Homepod hybrid. Basically a soundbar you plug into a TV and can also plug your other stuff into (consoles etc). It would also be able to use other homepods / homepod minis as satellite speakers. But sadly I don't think we'll ever get that.

Also on the list of "stuff I'd love to see from Apple but we'll never get":
- A mirrorless camera with iOS apps. Doesn't have to be full frame. Maybe something the size of an APSC & they could even renew their relationship with Sony for sensors / lenses etc.
- Any new larger iMacs (eg 27"+ or whatever they go with) having touchscreens for use with Apple Pencil Pro. This would be purely focused on pen usage for creative apps and that could be the differentiation for the iMac Pro going forward. Think along the lines of the Surface Studio and you'll get what I mean.

 

[MrRom92]

The new iPad Pro basically has a reference quality display, and hits impressive HDR levels due to its stacked OLED panels. If they scale this up to larger sizes, Apple COULD make something that is competitive on quality (if not price) but it would have to be really, really good to get my interest. It comes down to their image processing and latency.


LGs OLEDs are great for gaming due to their fast response times, even for very vintage consoles going back to the 70’s/80’s/90’s once run through a quality upscaler. If Apple can’t compete on this front it’s a non-starter for me.

 

[Chungry]

Has anyone lit the batsignal for Gene Munster yet?

The only "TV" product I would like to see apple make would be appleTV / Homepod hybrid. Basically a soundbar you plug into a TV and can also plug your other stuff into (consoles etc). It would also be able to use other homepods / homepod minis as satellite speakers. But sadly I don't think we'll ever get that.

Also on the list of "stuff I'd love to see from Apple but we'll never get":
- A mirrorless camera with iOS apps. Doesn't have to be full frame. Maybe something the size of an APSC & they could even renew their relationship with Sony for sensors / lenses etc.
- Any new larger iMacs (eg 27"+ or whatever they go with) having touchscreens for use with Apple Pencil Pro. This would be purely focused on pen usage for creative apps and that could be the differentiation for the iMac Pro going forward. Think along the lines of the Surface Studio and you'll get what I mean.

Apple still can’t get stereo pairing working reliably much less a wireless 7.1 system. I don’t have much hope for that.

 

[dmr727]

Smart televisions can be setup as "non-smart" too.

I have my Sony set that way, but I still have to wait for it to boot. From the time I hit the power button to when I can switch inputs (I just timed it) - 29 seconds. All because it needs to initialize all the garbage I don't want. "Powering on...please wait."

No Sony, I shouldn't have to wait. It's a ****ing television. It's not just Sony of course - everyone is going down the tired path of monetizing subscriptions and personal data in the quest for never ending stock growth.

I fully realize I'm tilting at windmills, however!

 

[Sippincider]

Something with a gorgeous display that does absolutely nothing except display whatever content I feed into it via a variety of ports.

Is that too much to ask???

Problem is that variety of ports means multiple devices, a table full of remote controls, and something resembling this to just watch a movie:

(image source here)

My family would be very highly interested in ONE device with ONE remote that JUST WORKS. They mostly have this with their Roku TV, but it has rough edges and doesn't do everything.

 

[0423MAC]

Didn't apple scrap this internally because people just don't upgrade their TVs all that often?

What else could apple possibly do outside of their usual planned obsolescence via software updates? The fact that my 50+ Inch TV could very well have security vulnerabilities over time is frightening to me.

I prefer they just stick with Apple TVs so that if they do become obsolete it's a simple as swapping out a small box and reconnecting for another 3-5 years.

The industry as a whole should consider making dumb TVs again. I have an ancient Samsung TV in where the software on it was never great to begin with and now is essentially unusable without a Roku stick attached to it. Picture is nice, 4K HDR and all that jazz, but the hampered by horrendous software.

 

[Chungry]

I have my Sony set that way, but I still have to wait for it to boot. From the time I hit the power button to when I can switch inputs (I just timed it) - 29 seconds. All because it needs to initialize all the garbage I don't want. "Powering on...please wait."

No Sony, I shouldn't have to wait. It's a ****ing television. It's not just Sony of course - everyone is going down the tired path of monetizing subscriptions and personal data in the quest for never ending stock growth.

I fully realize I'm tilting at windmills, however!

29 seconds?! Merciful heavens. My LG just turns right on

 

[MEMSMaster]

As a differentiator Apple could include a privacy guarantee and an explanation of how TVs are used to steal, I mean capture-and-monitize, Personally Identifying Information.

 

[klasma]

Panasonics are [factory calibrated]

Panasonic nevertheless lost in the OOB color accuracy category in this year's HDTVFest shootout:

(I own a Panasonic, so no fanboyism here.)

 

[0423MAC]

I have my Sony set that way, but I still have to wait for it to boot. From the time I hit the power button to when I can switch inputs (I just timed it) - 29 seconds. All because it needs to initialize all the garbage I don't want. "Powering on...please wait."

No Sony, I shouldn't have to wait. It's a ****ing television. It's not just Sony of course - everyone is going down the tired path of monetizing subscriptions and personal data in the quest for never ending stock growth.

I fully realize I'm tilting at windmills, however!

Haha I just made a post about my Samsung TV. Similar situation.

29 seconds seems like a long time. I haven't timed my old Samsung without the Roku stick installed, but I wouldn't be surprised if it's ~20 seconds or so.