I am incredibly unimpressed, too. New iPods- color, size or price- is a footnote not a keynote, unless there is some new functionality, which I am not seeing.
Looking at the Rose mock up, two things strike me.
1) The cover view is a nice new way to look at things, but again does not really make this an event.
2) Look how dated the iTunes is as a whole.
iTunes needs a total re-do, from the ground up. New look... and fix all the sorting and playing issues. I would like to LOOSE some functionality- iTunes sucks too many resources these days. But even with all that (and I know that will not be happening!), this looks to be a non-event... but a ground-up remake of iTunes would be welcome.
Jumping the gun a bit aren't we? I mean we haven't even had the event yet.