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720p, max, probably. Download times would be too long for anything more. DVD quality, min, which would be perfectly acceptable. Apple should do a subscription service, and then subsidize the AppleTV. Let's see, what else, while I'm at it ... turn the AppleTV into a media server ... maybe add in some P2P functionality to help with downloading ... eh what the heck, throw in a CableCard slot and DVR functionality ... also ... coldfusion reactor to power your house.
 
So it's 2.99 a rental and you can use it for 30 days? That aint bad, considering you can rent a movie at a movie store for about 5 bucks for 7 days... And you can't watch it on ur ipod.
 
So it's 2.99 a rental and you can use it for 30 days? That aint bad, considering you can rent a movie at a movie store for about 5 bucks for 7 days... And you can't watch it on ur ipod.

well you can! lol but its not legal



rentals on itunes for 3 bucks! heck yess!:apple:
 
But will Apple pull their heads out and include *real* 5.1 digital surround sound or are we going to be stuck with some sort of weak substitute (i.e. Dolby Pro Logic)?

And I'd be thrilled with 720p rentals. If they're just 480p I may as well stick with Netflix. Which also gives me real surround sound...
 
This will be wonderful!! I know I will be a customer for rental when it is out. I never liked the idea of NetFlix or others like it. Because with my kids I know there is a good chance for DVDs to get damage or even lost in my house. If apple offers this service I will be the first to go and by an Apple TV and start renting. Right now I am paying so much for the video rental close to my house and I have paid so much for late fees and damaged videos that $2.99 will be very cheap for me. I can't wait!!!!
 
I agree. Apple has a real opportunity here to put an end to the format wars. Downloadable HD movie rentals is only a matter of time anyway. And it's the killer ap for Apple TV.

Just imagine you're spending a day in the park when you decide you want to watch True Lies when you get home. You just whip out your iPhone and program your Apple TV to start downloading the movie. When you get home, you fire up your Apple TV and start watching in 1080p. No more DVDs, HD-DVDs, Blu-Ray, Netflix or Blockbuster. In one swoop could come right out and be a real game changer.

With that measly HDD size on the Apple TV?
 
But will Apple pull their heads out and include *real* 5.1 digital surround sound or are we going to be stuck with some sort of weak substitute (i.e. Dolby Pro Logic)?

And I'd be thrilled with 720p rentals. If they're just 480p I may as well stick with Netflix. Which also gives me real surround sound...

I see the first stage of rentals as fuel for the iPod touch more than the :apple:TV, it's a matter (will be a matter) of volume of units.
 
The rumored price was $2.99 for a 30 day rental and would allow films to be moved to at least one other device -- such as the iPod or iPhone.

Since this service and perhaps other yet released services will be limited to less than the usual 5 devices, it seems downloading to the proper primary device first is key. The addition of iTunes wifi makes that practical for the newest devices.

Rocketman
 
I think renting through ITS is a great idea. I have a lot of DVD's, but on a MacBook, my HD would fill up with bought movies. Hence downloads to keep movies aren't the best for me.

Now renting a film, say for £2 GBP, would be a superb 'impulse rent' for me. (With my lackluster Virgin Broadband speeds, it'd need to start playing a quarter of the way through downloading or so, wouldn't want to wait for the whole thing.)

£2 would be good for a 3 night rental (Plus £2 off if you wanted to keep it and buy it.) Blockbuster charge £4, and you have to go to the store, get it, hope the previous renters didn't scratch it, and make a special trip to return it.

I, as well as almost everyone I know, don't rent enough for a subscription to work. (Also don't need another outgoing monthly amount if there's nothing I like out at the time.)
 
It would be great if Apple introduced this as a feature of Apple TV (one of the best products that Apple came out with this year!).

Apple already included the iTunes Store login as an option for the Apple TV, so this makes sense.

Can you imagine a download movie rental system using Apple TV! That would be awesome. All they would have to do is make it 1080p (software) and Dolby Digital and then BluRay and HD-DVD would have some real problems. People would skip that generation of "hard" media and move to digital!

I've only recently began investigating the :apple:TV and if they enable HD and make it iTunes rentable etc., I'll jump on it in a second.

I don't consider :apple:TV a 'hobbyist' venue at all. I think Apple is setting themselves up to be the forerunner in a completely wireless and digital home/portable entertainment system that is complete, completely seamless and portable. How much cooler would THAT be?? Goodbye hard media, hello Apple Home(tm by me)!!

JimmyD
:apple::apple::apple::apple:
 
But will Apple pull their heads out and include *real* 5.1 digital surround sound or are we going to be stuck with some sort of weak substitute (i.e. Dolby Pro Logic)?

And I'd be thrilled with 720p rentals. If they're just 480p I may as well stick with Netflix. Which also gives me real surround sound...

I'm not sure if you are the target audience for this.

This is renting a film 'for the rest of us'. If you need the 'full experience' then I think you may have to wait a bit longer. Just my thoughts...
 
I don't consider :apple:TV a 'hobbyist' venue at all. I think Apple is setting themselves up to be the forerunner in a completely wireless and digital home/portable entertainment system that is complete, completely seamless and portable. How much cooler would THAT be?? Goodbye hard media, hello Apple Home(tm by me)!!

JimmyD
:apple::apple::apple::apple:

Just be sure your main computer aint a laptop... Close the lid, whoops film stops... :D
 
Hmm, I can't see this being a Blu-ray/HD-DVD killer.

Where would Apple be getting these HD moviesfrom? The studios who have already invested in Blu-ray/HD DVD?

Don't get me wrong, sounds like a great idea but as ever the studios would probably thwart it for the time being.
 
My DRM senses are tingling....

I don't like where this is going at all.

Right now Apple DRM does not depend on any central server once you authorize to view content. Meaning, if Apple were to revoke your right to listen to music or view your TV shows tomorrow, you could restore from a backup before the revoke and watch your stuff again, as well as burn audio CDs of any music you don't want to lose access to.

In order for Apple to implement movie rentals, there will have to be a central authentication system for the DRM. This means they can transparently apply it to other content, and have the ability to truly revoke access to your media at any time (since rental media would have to be revoked after the rental period).

This is bothersome. It provides the potential for Apple's DRM to become more invasive, and makes my "oh ****" senses tingle.

Does anyone else feel this way? Or am I the lone paranoid cat in the house?

-Z
 
In order for Apple to implement movie rentals, there will have to be a central authentication system for the DRM.

No, you're wrong. All that has to happen is that when the video file is downloaded a "date-of-download" is embedded in the file. Then when you go to play the video on your iPod, iPhone, or computer, (which are all date aware) it will see if today's date is 30 days later than the DL date, and if so it will refuse to play the file and tell you it is expired.

And don't think you can just manually adjust the date on your device to get the video to play, there are many easy ways to ensure that doesn't work.
 
Right now Apple DRM does not depend on any central server once you authorize to view content. Meaning, if Apple were to revoke your right to listen to music or view your TV shows tomorrow, you could restore from a backup before the revoke and watch your stuff again, as well as burn audio CDs of any music you don't want to lose access to.

...

Does anyone else feel this way? Or am I the lone paranoid cat in the house?

-Z

No, I would be worried about this, too. But... actually... if my memory is correct, Apple has changed the terms of FairPlay on us before. In prior versions of iTunes, we could burn as many CD's of DRM'd content we wanted. It was then dropped to 7 and I think we're down to 5 now. So, in a way, that cat is already out of the bag.
 
THIS is what i've been waiting for. I would actually buy an :apple:TV now. It would totally be worth it for my family. We ALWAYS rent but never buy to own. Plus at that price? C'mon now. :) Hope it's true.
 
Sure would! As long as the price is comprable to Netflix as an example I would but an :apple: TV in a heart beat! Been patiently awaiting this! :cool:

2 or 3 people have mentioned Netflix ...

I have to agree that this sounds GREAT. It would probably make me buy an :apple: TV as well as go out and get an iPhone (as was discussed in another thread, I just chose a Nokia N800 over an iPod Touch, but am still open to an iPhone).

And, a few months ago when there were discussions about "subscription model for iTunes", the thing I, and a couple others, kept bringing up is: I don't tend to buy movies, I tend to rent them. Sounds like someone at Apple was paying attention. But the added wrinkle is: I don't rent them per-movie. I rent them by subscription, via Netflix.

And that's what this is going to require for me to buy in: a subscription option.

Ideally, I could have all 4 choices available:

1) Buy individual music (songs/albums)
2) Buy individual videos (movies, TV)
3) Subscription of some form for music
4) Subscription of some form for videos


If the subscription model is "unlimited per month" (as netflix is in theory, but not exactly in practice*) then that'd be good. In fact, that'd be best.

(* netflix will throttle your exchange rate to be slower if you're turning around movies too quickly, so you might get 2 day turn around if you're only doing it once a month, but if you do it every 2 days, you can expect to start seeing 3 or 4 day turn around after a while ... at least, they used to ... there might have been a lawsuit about it, and I don't remember the outcome of that)

If it's "X movies per month", then I'd almost prefer it to be "X movies per payment" ... so if I get 5 movies per month, and I rent all 5 in the first week of October, I can either wait until November for 5 more, or I can pay again and get 5 more movies during October. Further, if I'm going to be in Timbuktu for a month, I can not pay for that month since I probably wont use my 5 movies.

But, as I said, unlimited per month would be best.

I'd probably not only ditch Netflix at that point, I'd ditch HBO, Showtime, and a few other things. I might keep enough DirecTV/Cable to catch the Discover/Science/History/Learning channel stuff that doesn't seem to be on the iTunes store ... but that might be about the extent of it.
 
720p, max, probably. Download times would be too long for anything more. DVD quality, min, which would be perfectly acceptable. Apple should do a subscription service, and then subsidize the AppleTV. Let's see, what else, while I'm at it ... turn the AppleTV into a media server ... maybe add in some P2P functionality to help with downloading ... eh what the heck, throw in a CableCard slot and DVR functionality ... also ... coldfusion reactor to power your house.

Except for the coldfusion reactor, and the P2P functionality, I don't think the rest of this is very unreasonable.

I don't think the :apple: TV is the media server, I think your Mac is. The :apple: TV is just one of the delivery devices for media.

But, having a cablecard slot on some receiver device (on my Mac probably) that would feed into iTunes would be good. Does eyeTV have a cablecard device yet? That might make me switch from DirecTV to cable at some point, if they did.
 
My bet!

Steve said that Apple T.V. would be seeing an update soon. I'll bet anything it will be the wireless iTunes store with movie rentals :) Now that will sell a LOT more Apple T.V.s :) Can't wait to see :apple:

Questions: How fast would the downloads be? What resolution? Price, etc.?
 
720p tops...since that is the highest the Apple Tv allows for, no 1080p yet. Might even be the psueso HD (960x540) that Apple is trying to push...

Seems we might be able to buy the movie after the rental...thus is cool if the rental fee goes towards the purchase price.
 
Netflix <yawn> is so 2006.

Well that's your opinion. But I like not driving to stores to get and return DVD's. I also like their streaming service also included in my monthly fee. I get 17 hours per month in addition to 3 DVD's at a time.

So it's so 2006? What do you get and what's the cost of it?

Please tell me a better solution that's better and not so 2006ish!

To each their own, but that's what it would take for me to get an apple tv.

:D
 
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