'iTV Entertainment' Trademark Holder Seeking to Rouse Apple's Attention with Warnings over Unreleased TV Set

[lucasmonger]

Ingenious

Too bad this company will be on a lesser negotiating foot with the Chinese company after this stunt and after Apple releases their product under a different name.

Why not cTV for "Cloud TV?"

Or.... iCTV for iCloud TV....


I personally hope they keep the name AppleTV or some derivative if they release a televistion set.

Ingenious.... Just like the iPod touch was affectionately called the iTouch by high schoolers, if Apple used "iCloud TV" those same high schoolers would call it iTV even though the official name on all of Apple's sales materials would be iCloud TV. Loving the name, hoping Apple uses it and gives iTV Entertainment a raspberry...

 

[Giuly]

“The Apple iTV entertainment center device would cause a great amount of confusion with iTV Entertainment customers”

If you can't distinguish between a TV set and a TV channel, maybe it's time to start watching BBC.

(...)with regard to Apple’s use of the “iTV” mark displayed throughout their U.S. Patent No. 2011/0154394 A1 for a product that is rumored to be in development by and being planned for a possible launch in 2012

If that's what you read in a patent application for a product that's already released and known as the Apple TV, maybe it's time to start watching BBC.

Apple has yet to respond to Hughes' latest notices regarding the iTV Entertainment trademark.

I'd send him a Sky subscription.

 

[Krazy Bill]

Amazing how one short blurb by Steve Jobs ("I finally cracked it") can whip the entire Television industry into a froth over something that doesn't even exist.

Freaking Hilarious!

 

[Therbo]

I'm sure none of these companies would be raising a stink about it if they had a piece of Apple's $100 billion cash reserve.

I'm pretty sure ITV (UK) would be annoyed since they've been using the name since before Apple even existed.

 

[blow45]

I'm sure none of these companies would be raising a stink about it if they had a piece of Apple's $100 billion cash reserve.

I am sure apple better cough up what they demand Snead os appropriating every i-name available by virtue of their clout.

 

[gkpm]

Monster holds (and uses) the iTV trademark in the US for this field of application.

 

[HelveticaRoman]

Let's conjugate TV: i TV, you TV, he TVs, she TVs, it TVs; we TV, you TV, they sue.

 

[Konrad9]

Money/Attention Grubber

You're joking, right? They've held the name and the rights to the name for decades, they're a massive TV station.

Imagine a British company was going to release a product called the NBC or CBS in the US, that's what this is like. Apple does not have the rights to use the name ITV, at all.

 

[sohelpme]

We will sell the trademark to you...for ONE MILLION DOLLARS...

 

[you people smh]

Where do these people get off.

Render unto Apple that which is Apple's

Resistance is futile, you will be assimilated.

 

[Konrad9]

It looks like a very public sales pitch for a name that Apple doesn't want to buy. Kinda desparate, too. It's very hard to play good cop and bad cop in the same letter ("buy it from us or we'll sue you and/or sell it to the Chinese, wouldn't that be a shame")

Doesn't want to buy? Remember when they announced the Apple TV as the iTV?

 

[Peace]

Here's a novel idea.

How about calling it the Apple HDTV ?

 

[Amazing Iceman]

I'm not confused. These are two different things: one is a product, the other one a service:

- Apple iTV or simply iTV = A product

- iTV Entertainment LLC = A Broadcasting Company

Only the British people may be the ones to get confused, but I believe they are way too smart. Saying consumers would get confused is just another way of insulting consumers of being stupid.

 

[Konrad9]

So this is a "what if" complaint ?

It's a "hey, this is our name, so don't use it."

 

[Amazing Iceman]

Ingenious.... Just like the iPod touch was affectionately called the iTouch by high schoolers, if Apple used "iCloud TV" those same high schoolers would call it iTV even though the official name on all of Apple's sales materials would be iCloud TV. Loving the name, hoping Apple uses it and gives iTV Entertainment a raspberry...

How about iATV?

 

[sand0s]

ok... let's dissect this a little bit. apple is planning on (probably) releasing a product that displays picture and sound to an audience of more than one person with a larger display than they've ever made; but everything else about it including how it's been rumored the user interacts with it, has very little to do with a TV as we know it now or traditionally use one. the reason the Apple TV (formerly introduced under the name iTV) has 'TV' in its name is because, well, it interfaces with one device to display picture and sound, a TV. my best guess here is that if apple releases a 'TV like product,' apple will not call it a TV. lord knows the endless possibilities, and i'm not going to venture any guesses/predictions other than to say i'd bet a fish sandwich that they won't use TV in its name.

 

[Konrad9]

I'm not confused. These are two different things: one is a product, the other one a service:

- Apple iTV or simply iTV = A product

- iTV Entertainment LLC = A Broadcasting Company

Only the British people may be the ones to get confused, but I believe they are way too smart. Saying consumers would get confused is just another way of insulting consumers of being stupid.

Kind of like how Apple is suing the pants off of anyone using anything remotely similar to their interface in any minuscule way, even if Apple wasn't the first to use it.

 

[gkpm]

You're joking, right? They've held the name and the rights to the name for decades, they're a massive TV station.

Imagine a British company was going to release a product called the NBC or CBS in the US, that's what this is like. Apple does not have the rights to use the name ITV, at all.

I think he was referring to this company, iTV entertainment, who are completely different company from the UK-based ITV.

http://itvent.com/

This is the one mentioned in the article. Confusing, I know..

 

[bretm]

They won't call it iTV. Not because of this guy, but because of ITV in the UK.

I think it's time for Apple to stop using 'i' in front of any brand new products, such as their television set, or a completely revamped iTunes media centre. The 'i' is just overused: iOS, iPhoto, iTunes, iMovie, iWork, iPhone, iPad, iPod, iMac, iMessage to name a few. They've transitioned iCal to Calendar in Mountain Lion, so maybe they are giving up using the 'i'.

It's because it's called Calendar in iOS. iOS comes first from Mountain Lion on out, and they said they're getting everything in sync wherever possible. For example iPhoto won't become photos. iPhoto does more than just catalog photos. The two aren't the same like iCal and Calendar.

 

[ArcaneDevice]

What is it with those people across the pond??? Any remember the decades long ordeal from Apple Corps?

Yeah because it's not as if the world famous Apple Corps (who also made electronics) was started ten years before Apple Inc or that Jobs agreed to stay away from the music industry and then reneged on that is it?

Funny, if it was Apple Inc who wanted to get pissy with someone called Apple Corp I bet you would be all in favor.

 

[Vol7ron]

Really? It is like they are trying to trip Apple into revealing that they are in fact working on a new project...

 

[bretm]

They won't call it iTV. Not because of this guy, but because of ITV in the UK.

I think it's time for Apple to stop using 'i' in front of any brand new products, such as their television set, or a completely revamped iTunes media centre. The 'i' is just overused: iOS, iPhoto, iTunes, iMovie, iWork, iPhone, iPad, iPod, iMac, iMessage to name a few. They've transitioned iCal to Calendar in Mountain Lion, so maybe they are giving up using the 'i'.

It's because it's called Calendar in iOS. iOS comes first from Mountain Lion on out, and they said they're getting everything in sync wherever possible. For example iPhoto won't become photos. iPhoto does more than just catalog photos. The two aren't the same like iCal and Calendar. Contacts and Address book however will become Contacts if I remember right.

 

[Giuly]

You're joking, right? They've held the name and the rights to the name for decades, they're a massive TV station.

Imagine a British company was going to release a product called the NBC or CBS in the US, that's what this is like. Apple does not have the rights to use the name ITV, at all.

If it were NTV instead of NBC, nTV and Napple, or CTV instead of CBS, cTV and C... - then maybe.

iTV and ITV - can't distinguish? Stop using Caps Lock.

 

[gnasher729]

If Apple wanted this trademark, and that is a very big if, then surely instead of entering a bidding war they would make an undisclosed offer to this Chinese company. If the CEO of this Chinese company was given the choice between a guaranteed profit, and a bidding war that they are going to lose, well, I would go for the profit.

You're joking, right? They've held the name and the rights to the name for decades, they're a massive TV station.

Imagine a British company was going to release a product called the NBC or CBS in the US, that's what this is like. Apple does not have the rights to use the name ITV, at all.

Different company. This isn't the British ITV trying to sell their name, it is some small company which apparently owns a trademark.

 

[sand0s]

... For example iPhoto won't become photos...

no, it probably won't, but a strong likelihood that photos adopts the iphoto name. the features that are built into photos make it closer and closer to the functionality of iphoto with each release.