ITV Executives Reportedly 'Furious' Over Rumored Apple TV Name Change

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 13, 2010.

  1. MacRumors macrumors bot

    MacRumors

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    Mirror.co.uk reports that executives of UK television network ITV are "furious" over rumors that Apple will be changing the name of its Apple TV set-top box product to "iTV" as part of a major revamp later this year. Despite the fact that claim is only a rumor and that Apple has refused to comment on the issue, ITV is gearing up for a fight.
    Noting problems with Apple's new iPhone 4, one "insider" at the network worries about possible damage to its reputation should Apple make the name change.
    Apple initially revealed the Apple TV as the "iTV" in September 2006 at its now-traditional fall music-focused event, but changed the name to "Apple TV" by the time it officially launched at Macworld San Francisco in January 2007.

    Article Link: ITV Executives Reportedly 'Furious' Over Rumored Apple TV Name Change
     
  2. d88co88 macrumors 6502

    d88co88

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  3. nathanw macrumors member

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    #3
    Keep it at apple tv. When apple throws i's in front of everything it just sounds stupid it my opinion.
     
  4. tibi08 macrumors 6502a

    tibi08

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    #4
    A pretty obvious problem for those of us in the UK.... What's wrong with apple tv...?
     
  5. Schizoid macrumors 6502a

    Schizoid

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    #5
    I think Apple should rename it the Granada TV or maybe the Rediffusion TV!
     
  6. Chris Bangle macrumors 6502a

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    #6
  7. ogo macrumors newbie

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    #7
    Sue :apple: for quadrillion billions of millions ...

    This is modern nowadays ... :D
     
  8. nxfxcom macrumors regular

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    #8
    Wow, that will be interesting! Don't mess with the Brits ;)
     
  9. cmfilms macrumors regular

    cmfilms

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  10. cmfilms macrumors regular

    cmfilms

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    #10
    There's nothing funnier than angry Brits. Have you seen In The Loop?
     
  11. nednarm macrumors 6502

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    #11
    bear in mind this was taken from the mirror. Since when did they publish facts? I'd like to see this verified by other papers
     
  12. johnalan macrumors 6502

    johnalan

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    #12
    Protect the brand? Jesus ITV needs brand promotion, it's a useless tv station, if I was those execs I'd piggyback the media attention, not give out.
     
  13. jonnysods macrumors 603

    jonnysods

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  14. nxfxcom macrumors regular

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    #14
    Hmmm

    Maybe that was the reason why!

    I think to rember it used to be

    e
    i
    pro

    eMac
    imac
    macPro

    cant wait to buy my imacPro iCutStudio
     
  15. Dooger macrumors 6502

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    #15
    ITV is a horrible, sub tabloid-quality channel. They should be honoured to have any affiliation with Apple.
     
  16. bertman macrumors member

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    #16
    What about "eyeTV"

    How do the folks at elgato.com (the makers of the freaking awesome eyeTV) feel?

    - B :eek:)
     
  17. jabbawok macrumors regular

    jabbawok

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    #17
    Exactly what I was about to say. The Mirror is not a serious news paper. Usually they just rant about immigrants and print fatalistic rubbish. they are a joke in the UK.

    Page two this C**p. its not in the slightest bit credible.
     
  18. millertime021 macrumors 6502a

    millertime021

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    #18
    Really?!

    At least wait until its actually released... Then sue their ass off if you feel so inclined.
     
  19. ajnicho macrumors 6502a

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    #19
    I fully expected this and rightly so! Apple would have no quarms if it was the other way around.
     
  20. Nordichund macrumors 6502

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    #20
    Apple haven't got a chance of winning this one LOL! :D
     
  21. CWallace macrumors 603

    CWallace

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    #21
    Apple Weekend Television. :p

    What's ITV's market cap? I suppose Apple could always just buy them. :D
     
  22. leandroc76 macrumors regular

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    #22
    How is it a problem? iTV is a device, ITV is a commercial television network in the UK, not in the US.
     
  23. emotion macrumors 68040

    emotion

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  24. ajnicho macrumors 6502a

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    #24
    That's kind of not the point here though is it?
     
  25. jmoore5196 macrumors 6502a

    jmoore5196

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    #25
    Well, if I know British legal culture (and I think I do) they'll have meeting after meeting, waste hour upon hour, only to decide that there's enough difference between "ITV" and "iTV" to warrant having any suit tossed out. In the end, ITV won't want to spend the money to pursue it.

    I don't think the iPhone 4 comment was particularly worthwhile or called for; I'm not sure how you can call a product a failure when people like me are waiting two and three weeks to get one.
     

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437 August 13, 2010