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ITV is a horrible, sub tabloid-quality channel. They should be honoured to have any affiliation with Apple.

ITV is actually made up of 4 channels, not one, and ITV2 broadcasts all of the London iTunes festivals. Affiliation with Apple, they have, and probably do honour!
 
ITV is actually made up of 4 channels, not one, and ITV2 broadcasts all of the London iTunes festivals. Affiliation with Apple, they have, and probably do honour!
Five isn't it? Don't they have a children's channel too?
 
Just don't sell it in the UK. It's not like Apple is losing a lot by not selling a fringe-device to a small country.

You have no idea how much I disagree with you! The UK turns over more cash for Apple than any other country other than the States.

Apple should call it the CBS or NBC. I'm sure the exec's of those US TV companies won't mind.

You are exactly right. If I were a CEO of a company, and Apple wanted to name their next product exactly the same as my company, I'd die a death protecting the name!

I agree. ITV just want money. They're constantly losing audience to the BBC now, which produces infinitely better programming imo. Not trashy, council house rubbish.

ITV want to kick up a fuss, then get money from Apple.

Sorry, I can't agree with you. You're opinion of "trashy, council house rubbish" may be reasonable - but you can't for a second argue the success of ITV shows like X Factor and Britain's Got Talent. The Series 6 final of X Factor earned ITV 15.6m viewers - the final for Strictly Come Dancing last year sailed to reach 9m.

Ratings like that are still in excess of what Channel 4, Five or Sky even dream of these days.

The source is the Mirror newspaper.... That says it all.
Unless a decent newspaper corroborates the story, it's best to assume the whole thing is total bollox.

Could be worse. Could be the Daily Mail. Give this a read, for example!

Five isn't it? Don't they have a children's channel too?

And yes, you're absolutely right - forgot about that one! Not to mention ITV1 HD and the three other HD channels they plan on introducing this year!
 
ITV is worried about their brand being damaged by the Apple name??

LOL the Apple brand can only help! Apparently ITV is a pretty lousy network.

Not so sure. After all, iTV has an HD channel which airs at 1080i, a res the new magical apple tv can't handle.
 
They don't of course, but as with pretty much every content producer on the planet ITV has sold its programmes to every major economy for decades. Therefore the ITV brand has been established globally, even if the brand itself eventually turned to crap thanks to Thatcher's vendetta against Thames Television. Certainly there's enough prior use of the name to warrant multiple court challenges in a wide range of territories.

This is true, but you know what, if it were to go to court, the only "Real" winners would be the lawyers
 
The media coverage of this fight would help boost awareness of AppleTV among consumers. Free advertising for both entities. Then at the last minute a compromise could be reached with "iTelevision" or something.
 
There is a lot of interesting information out there regarding the correlation between the success of companies (or indeed the lack of it) and national conscience. This bickering simply refers to a particular strand of analysing capitalism. This isn't trolling, obvious examples spring to mind.


Germany - Positive connotations for engineering trades e.g car brands and metals

U.S - Either fiercely Positive / negative associations to food sector and entertainment.

Japan - Pride over its electronics industry.

Crucially, behind this lies the truism that behind criticism of a large, multinational company whose nationality is explicit, particular offence may be taken (especially in the anonymous world of the internet) as a slur on the county itself. Therefore if I was to approach an Irishman and tell him how much I loathed Guiness, he would be more likely to defend it out of nationalistic justification and IRREGARDLESS of whether he himself enjoyed it's taste.


With that in mind consider how this thread has descended into a farce:


Admit it, you're defending Apple because they're American


And you...

...over there


Admit you're defending ITV because they're British.



We all know Apple is now one of the most established brands in the world, and it is obvious that their annual revenue will dwarf ITV's. However, reductionist and immature comments like "Steve Jobs will let nothing stand in his way" etc. will not stand because simply put ITV has worldwide recognition, a longstanding reputation in its industry (it is one of the largest content providers in Europe) and property rights to the name for years, even though this is understandably not tangible in the US.

Rationally thinking, all nationality aside, it is inconceivable that a well-established, long running and globally recognised broadcaster would lose in a legal battle REGARDING IT'S OWN NAME for the sole reason that it has less money than it's challenger. There was a legal spat a few years ago when a locally run U.K restaurant was ordered by K.F.C to remove 'Family Feast' from their menu. Everyone expected them to cave to the threat of the U.S powerattorneys but they held tight, and won.

And finally, the trash of a paper which was the original source of this thread is probably putting a spin on ITV's alleged surprising reaction to the rumour, what with the mentioning of the problems with the iphone4, but there is a realistic and sensible line-of-thought behind it. That is, they would argue that ITV would be tarnished should there be technical problems, delays to the product or indeed anything that would be conceived of as negative P.R and as a company they would need to protect their intellectual property and their own indentity.
 
^^ Points well made. It also needs to be stated that whilst Apple may well have billions upon billions to fall back on for legal bills ITV is itself hardly a corner shop outfit with only three or four employees. Its current market cap is £2.27bn, or roughly $3.5bn. Whilst this does make it very much the poor cousin of the major UK broadcasters (behind both Sky and Virgin, with the BBC of course having no market cap) it's certainly large enough to defend its name in a court case.

Anyway, as has been repeatedly pointed out we don't actually have any confirmation as to the name of the product, or even if the product itself even exists. So it sort of negates the argument somewhat :)
 
I don't think there's any doubt that there will be a follow up to AppleTV at this point in time.

We commenting on the existence of a rumoured name. That rumour also exists ;)
 
ITV is worried about their brand being damaged by the Apple name??

LOL the Apple brand can only help! Apparently ITV is a pretty lousy network.

What problems with the iPhone 4? It's as close to perfect as you can get in terms of the mix if hardware and software.

Yes, it IS gold dust. Get used to it.


Honestly you are embarrassing even the most ferverent cult of apple members with your way beyond fan boy postings. Itv has every right and should sue Apple if they use the Itv brand.
 
Honestly you are embarrassing even the most ferverent cult of apple members with your way beyond fan boy postings. Itv has every right and should sue Apple if they use the Itv brand.

Look, I don't think there is any doubt that ITV will win if Apple decide to use the “iTV” name.

What most of us seem to have an issue with is ITV’s apparent delusion that Apple using the “iTV” name would sully ITV’s brand, despite the fact that Apple is renowned for making high quality, innovative products, whereas ITV is known for making nothing but mindless tat.
 
Look, I don't think there is any doubt that ITV will win if Apple decide to use the “iTV” name.

What most of us seem to have an issue with is ITV’s apparent delusion that Apple using the “iTV” name would sully ITV’s brand, despite the fact that Apple is renowned for making high quality, innovative products, whereas ITV is known for making nothing but mindless tat.

Without a doubt - even the big cheese over at ITV HQ admits there are issues with their output.

(Pretty sure the following link is likely to have already been posted, but hey ho!)

ITV boss Adam Crozier admits 'a lot needs fixing'
 
I dont think any of those shows are being made any more. Why bother spending money on quality drama when millions will tune in to some has-been or never-was eating kangaroo balls in the Australian jungle.

Granted, most of them are older shows, but A Touch of Frost has just finished this year after an 18-season run, Lewis has just finished season 4 this year and season 5 has been ordered, Doc Martin season 5 will be filmed next year, Poirot is still in production and David Suchet has expressed a wish to film all the remaining stories, Foyle's War had series 8 this year and could continue.
 
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