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ITV Warns Apple (Again) Not to Use Their Name [Updated]

If Apple wants the name iTV, it'll get it. But they'll never call their TV that anyway. It doesn't have the right ring to it.
 
Lesser Evets said:
ITV is an ancient and renowned television company which made/distributed shows such as Captain Scarlet, UFO, the Avengers, Benny Hill, Fireball XL5, (pretty much anything by Gary Anderson's Marionation group), Wooster & Jeeves, Mister Bean, the Prisoner, Quatermass, the Saint, Space 1999, and hundreds of other famous programs known mostly across the UK colonies.
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Just wanted to highlight a few of my favorites from your list :)

(S:1999 first season only ... :D )

I’m sure Apple will want to differentiate between their STB (the current Apple TV) and the forthcoming (assuming this really happens) Television.

I know iTV is nice and compact, but why not just use the long form: iTelevision, and most folks will use the short form when speaking about it anyway ... then in the UK, it can be referred to using the formal name so no conflict.
 
D.T. said:
Just wanted to highlight a few of my favorites from your list :)

(S:1999 first season only ... :D )

I’m sure Apple will want to differentiate between their STB (the current Apple TV) and the forthcoming (assuming this really happens) Television.

I know iTV is nice and compact, but why not just use the long form: iTelevision, and most folks will use the short form when speaking about it anyway ... then in the UK, it can be referred to using the formal name so no conflict.
Click to expand...

I agree.

Apple Television it is.
Along with the Apple TV set-top box.
 
iShow would be a great choice

Using Apple's own thesaurus comes up with these terms for entertainment:

amusement, pleasure, leisure, recreation, relaxation, fun, enjoyment, interest, diversion.

along with:

show, performance, presentation, production, extravaganza, spectacle, pageant.

Taking suggestions from that list:
  • iAmusement is too long. iMuse would be great and even sounds cultural/intellectual. But it's too high-brow.
  • iPleasure sounds like porn. iPlease is too vague and general.
  • iRecreation is too vague and long.
  • iRelaxation is too long and iRelax sounds like something to put us to sleep.
  • iFun sounds like something Steve Jobs would like, but it's vague. Making a double pun by using iPun, pronounced like iFun, it'd also continue the tradition of using "P" words. But it's even vaguer than iPod.
  • iEnjoy is too vague. iJoy promises too much.
  • iInterest is too general and too cold.
  • iDiversion is too cold and too broad.
  • iShow is perhaps the best of all. It's short, specific and clear. It's only failing is that it isn't a 'p' word.
  • iPerformance shorten to iPerform gives the wrong impression. This is for watching.
  • iPresent sounds like a business tool.
  • iProduction or iProduce sound like the production end of TV.
  • iExtravaganza is too long and too much.
  • iSpectacle is too exaggerated.
  • iPageant sounds like a Miss America contest.
The best of the lot, by far, is iShow. A distant second, faulted mostly for vagueness, is iFun/iPun.

Besides, iShow reminds me of Ed Sullivan in the golden days of television with his "really big show."

--Michael W. Perry, Inkling Books, Seattle
 
kdarling said:
A note so we don't have to have a hundred posts about it (again):

The British saying "I couldn't care less" began to be popular in the 1940s.

The American idiom version, "I could care less", dates from the 1960s, and is extremely common here.

It has the same sarcastic origins as other purposely opposite-meaning coments like:

  • "Yeah, right" (when you actually don't agree)
  • "Sure, I'd be happy to do that." (when asked to do something you don't want to)
  • "What a nice day" (when it's raining)

Let's not waste more space on it. It's just one of those cultural things like the way UK speakers use plural verbs with corporations ("Apple are making a lot of money") and Americans use singular.

Cheers!
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So the American version leaves lots of caring less to do, whereas the British version means no space left at all for caring - completely cared out. The British version seems to better reflect the sentiment, or?

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Artey said:
If Apple wants the name iTV, it'll get it. But they'll never call their TV that anyway. It doesn't have the right ring to it.
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If Apple wants our daughters does the same principle apply? Is that the strategy, just take what you want and let the lawyers clear up afterwards? Isn't there a name for that?
 
Dorje Sylas said:
Only if it brings it's over seas money pool back state side.
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You think Money is all it takes, not in europe.

Your american monster Company's have been kicked in the balls by the EU enough to know you can't go throwing your weight around over here

JUST YOU TRY IT.
 
television is a bit of misnomer anyway. 'Distant-Vision' Not really encompassing all the product can do nowdays

Bit like you tube - wheres the Tube? All the CRT's have been ditched.

Bit like the old threads about the apple tablet

iPad
iTab
iTablet
iSlate

Anyway if/when they bring one out I reckon on

iScreen
iVision
iPanel
iConnect
iSee ;)
 
iOrlando said:
No its not. The law can be stretched quite a bit. If Apple can prove that there isn't confusion between the two, they can use the word, and that may apply to many countries where ITV (the broadcaster) is not known or even heard of (like in the US).
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It's a good job that ITV and the alleged iTV aren't both in the television space then, or that ITV don't sell their programmes worldwide, because if they were then there would be obvious scope for confusion and to claim otherwise would be a waste of bytes... doh!
 
Ironduke said:
You think Money is all it takes, not in europe.

Your american monster Company's have been kicked in the balls by the EU enough to know you can't go throwing your weight around over here

JUST YOU TRY IT.
Click to expand...

But they still do constantly, so apparently the kick has yet to hurt.

I agree with your sentiment though
 
IF it must be labeled anything then call it...

STD... :rolleyes:

Siri-ous
Television
Domination


Tag Line: “It won’t ‘infect’ you but it will ‘Affect’ you!”


OR

S T F U... :eek:

Siri-ous
Television
For
U


Tag Line: “All other TVs will be left speechless!”


But why does a television set have to be "named" anyway?

Just put the appropriately sized "Apple" logo front and center and be done with it like the other TV manufacturers have done. When browsing the TV aisle at my local store I see 'Sharp', 'RCA', 'Samsung', 'LG', 'VIZIO' etc. so why not 'Apple' or the Apple logo and let the branding speak for itself.

iTV sound "meh" anyway... and no love lost if it were not called iTV. I don't see other TV's naming their product other than who its from and nothing is wrong with Apple doing the same.

Save your money Apple, you don't need to buy ITV so you can call your TV the iTV. Just call your TV "Apple". :apple:
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illitrate23 said:
try a google search for "LG Scarlet" or "Sony Bravia" etc etc
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Okay, I'll revise my post and say that 'I don't see most other TV's naming their product other than who its from'

That said, I searched for images of the example you gave, found a good picture here of a Scarlett and to look at it, I only see the 'LG' logo and word and no word "Scarlet" to be found and Sony does put the word "Bravia" on the front side of their TVs, upper left that small type in the sample link I provided.

With that said, IF you got, say, a brand new 80 inch Sony Bravia hanging on your wall and your friends come over to watch and one comments, nice TV, please don't tell me you retort, "It's a Bravia."...
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Don't you just love double standards ?

Many here are quick to criticise Apple's competitors for copying or "stealing" intellectual property, but then come out with statements like "ITV doesn't have the financial clout to compete with Apple in a court case".

Priceless.

ITV is an internationally known company and has probably been in business far longer than most people contributing to this board have been alive. Most of Apple's profits actually come from outside the US, from places like the UK where ITV has had household presence for decades. And yet we still get "steam-roller" comments.

This isn't really surprising given that this is actually what on occasion Apple has done in the past i.e. steam-roller over others IP.

The simple fact however is that unless ITV allow (or are paid handsomely for) it, Apple has no chance winning any legal battle either in the UK or anywhere where ITV operates or has safeguarded it's trademark.

I'd like to see Apple try arguing that they should be allowed to use ITV.com as the current ITV company is just "squatting" the domain :)

With Apple's resources I'm sure they can come up with a good name to identify any TV product that they might introduce. Say what you might about Apple but they are certainly not stupid. Calling the product the iTV is a non-starter, however much they may have liked the idea.
 
Santabean2000 said:
I guess Apple could just buy the name if they wanted it.:confused:

Could ITV stand in their way..? Or will Apple's Billions just trump them.
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Apple buy ITV? Dont make me laugh.

To give you an idea it would be like Apple trying to buy out ABC, NBC or CBS.

ITV isn't some piddly little company, its one of the biggest broadcasters in the UK. It's frankly laughable that we've got a few members here who genuinely think Apple could buy them out, just because they have money. The competition commission would be all over it, and the UK Government likely wouldn't allow it. There's no way ITV could be renamed either.

Face it, iTV will NEVER, EVER HAPPEN.
 
rmwebs said:
It's frankly laughable that we've got a few members here who genuinely think Apple could buy them out, just because they have money. The competition commission would be all over it, and the UK Government likely wouldn't allow it. There's no way ITV could be renamed either.
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Why would the competition commission care? If one of the other major UK TV players were to buy ITV, then it would be an issue. But some foreign company buying it would actually increase competition, if anything.

In fact, I think this is a great idea! ITV could use the injection of capital (and Apple technology :) ) to provide some decent competition to Sky and the BBC. They would also buy out one of the major US networks, of course, to create a global media powerhouse super-brand to rival anything Rupert Murdoch could come up with. And all the fantastic, high quality iTV content would only be available on your iTV, iPhone, or iPad devices.
 
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Reason077 said:
Why would the competition commission care? If one of the other major UK TV players were to buy ITV, then it would be an issue. But some overseas company buying it would actually increase competition if anything. ITV could use the injection of capital (and Apple technology :) ) to provide some decent competition to Sky and the BBC.
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The competition commission would care if Apples intention was to effectively rip ITV apart into nothing as it means that we've really only got 2 big players left, one of which is going down the pan as it is (BBC). Remember ITV isn't one company. There's ITV and ITV PLC, which was a result of the merger of Granada and Carlton. ITV doesn't have a single owner, its a public company.

In addition BSkyB wouldn't allow it. They own a stake in ITV for the sole purpose of preventing it being bought out. They know that if Apple got their hands on it, it would be disastrous for their lucrative Sky services.
 
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