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J.J. Abrams Wears Apple Watch During Star Wars Panel in Anaheim
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That's modern capitalism. The rich exploit the consumer classes. Artificial scarcity, inflated prices and insatiable greed.
But fear not, comrade! When the revolution comes, Apple will be among the first companies to be nationalized for the benefit of the people.
$100 Apple Watches for all!
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You just don't get it. Apple made a certain class of watches that their customer base can't afford. That means there are watches for the elites, and watches for the average joe. Geez, its like you're oblivious to the fact that Apple has a $20,000 watch that is made from Apple, not a third party.
Of course. Anytime someone famous is seen with an Apple Watch, it'll be posted on MacRumors. Proof below:
I think Apple had gifted it to celebrities who show interest but for JJ it's no brainer since he's a friend of Jony.
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How do you know they *spent* for celebrities's service. When Colbert unveiled iPad on Oscar stage Apple didn't pay him. He just wanna do it. Apple could have just simply *gifted* the Watch to all these celebrities. These guys are not brand representative that Apple had to paid.
I don't care about celebrities, teens and most of the population do though. Android Wear is for geeks, Apple Watch is for cool kids just for having the Apple name on it.
Mercedes has cars that are $40,000 and cars that are well over $100,000. There are houses that cost $500,000 and houses that cost $10,000,000. There are all kinds of things that many people can't afford. Even with Apple there are high end MacBook Pros or iMacs that people can't really allow themselves to spend money on while they can justify getting a lower end one. The customer base is everyone and anyone, and what they can or want to spend money on varies anywhere from a little to a lot. What's your point?
At least in the case of the watch the more expensive ones are only so because of the material used and not because they offer something different as far as what they do, that's actually fairly different and presents a much smaller gap between what more people can afford and what is pricier compared to many other things where the more affordable things are truly lesser than the expensive ones as far as what they offer or what their quality is like.
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The watch already way oversold itself even compared to other hugely popular Apple products that have been huge successes. So yeah...
Why? Where is the evidence that Apple had paid Abram, apart from the Watch, for an advertisement?
You still don't see the difference? With Apple's computers, you can can the base model or the best, but they are all within a similar price range. With the iphone, same thing. With the watch, you have the base model, and the high class model which is over 10 times the price. You're drunk on Apple's koo-aid. The gold used in the high-class watch is not worth $7000. The design is the same, the function is the same. One watch is specifically marketed for the elites, the others for everyone else. Get it?
as with anything that is made in small batches, it costs more money. additionally, over a certain price point, a purchase becomes an emotional purchase. if someone fancies a gold color, or wants the exclusivity of a gold watch, then let them pay for it. some people will pay $10k a night just to rent a yacht. no biggie.
2012 Apple wasn't into this sort of stuff. I get it, 'free' advertising... but, as a long time Apple fan it's kind of a slap in the face.
http://www.imore.com/apple-favours-celebrities
http://www.imore.com/apple-favours-celebrities
So that people can "discuss" about it on the Internet, on pages like macrumors.com...
Just another form of "product placement", also known as (rather cheap) marketing.
You're kidding right ? Go look at the top MacPro config. Yep that's 10.000 $. Just the machine. You still need to add the hi-def screens etc.. You think the "average" consumer base can afford that ?
What is driving nerds crazy is that Apple is entering a new market they don't understand. Yes like it or not , Apple is entering the JEWELRY market. The aWatch is as much a piece of jewelry as it is a piece of tech
Wait
Did anyone else notice JJ has an iPhone 6 Plus and he just put it in his back pocket and sat on it.
Did anyone else notice JJ has an iPhone 6 Plus and he just put it in his back pocket and sat on it.
I'm not really sure what your point is.
You can buy a stainless Rolex Submariner for $8500, which anyone with a decent job and a payment plan could afford if that was their dream.
But they make the same watch in 18K gold and it costs $34,000. And just like the Apple Watch there certainly isn't enough gold in the thing to justify that extra price. And even with a very decent job, few people are going to be able to justify buying a watch worth more than the average car.
The world is full of items the average joe cannot afford. That's capitalism for you.
But if it makes you feel better, maybe Apple is making a nice healthy mark up on those gold ones, and the money they make will allow them to do more R&D on products you will be able to afford.
I remember reading that article. But I think this has all to do with Tim Cook and the new approach his taking with Apple.
They hired a new PR person to which make Apple more approachable and hired someone from the fashion industry for their retail stores. I tend to think both has some input on these celebrity sighting wearing Apple Watches. Apple will continue to do things differently from what they have done in the Steve Jobs era.
For the Watch, I think they have to take this approach.
if they tried selling it as a normal tech gadget, I think it would run into a lot of serious resistance overall. we've all on the forums bantered back and forth about "watches" and what people look for in them ad nasuem, but at the end of the day, if you're going to convince the typical watch wearer to throw away their 'fashion' accessory, you're going to have to convince them that you are also selling a fashion accessory.
This is new grounds for Apple and the tech industry. It makes perfect sense to try and get the watch onto the wrists of high profile celebrities. People with money. People who are seen to be about fashion and not tech.
Apple knows that having their products actually seen is better than simple commercials. When you watch TV and see 90% of the TV characters using Apple products, it helps with cognitive dissonance people might have with purchasing higher ticket items (For many a computer is a high ticket item). Even if it doesn't accurately represent reality (Apple actually only makes up < 10% of world wide computer users, though this has grown from <2% in the 90s)
One of Apple's strongest assets has always been how well it's seen.