James Corden Pitches Apple Music in New Ad

[cheekyjeremy]

Up the bit rate and I'll certainly return...

 

[Moi Ici]

Dudes pretty funny.

Yep. Lately, I've been on a quest to clean up the comments from vulgar trash and from people who clearly shouldn't be on an Apple site because they neither understand the brand nor are a fan. It's destined to fail. There are just too many of them. This community has been lost. I miss the early days.

Suggestion for @arn: Allow users to filter comments to only those who have been members pre-2008ish. That was around the end of the golden era where people who bought Apple products were actual Apple fans. Very sorry to real fans who joined after.

Not fair!!! Such a ridiculous suggestion. I've not been on this site as a member since 2008. I've perused it a lot but only joined relatively recently.
I had the original newton, (god help me) that's how far my Apple/Mac days go, but not being a member of a site for 8 plus years should not exclude me.
Apple has grown massively, so has their user base. This site has grown massively, maybe it needs more mods.

 

[pbasmadj]

I feel like it was borrowed a bit from Ali G / Sacha Baren Cohen

 

[6836838]

Go away you silly little man.

 

[Apple Knowledge Navigator]

I liked the idea behind the ad, but Corden doesn't do it for me. He's outgoing but pretty talentless.

 

[CrystalQuest76]

Its good to see that Apple executives are continuing to employ celebrity entertainers.

 

[definitive]

This is the type of stuff that people find funny these days? As they say in today's culture: smh.

 

[hexcalibur]

Foul and unnecessary. What a great community we have here at MacRumors.

Yeah. Fat-shame the multimillionaire celebrity. That's a great use of your time.

The commercial might not be to everyone's taste, but personally I like silly British humour*, so I enjoyed it.

(*yes, that is too how it's spelled. No, YOU shut up.)

 

[JustThinkin']

My big takeaway from this ad is that Eddy Cue is a bad actor.

I don't think that's the objective Apple had in mind for this ad, so while I wanted to like it for the (attempted) zaniness, it failed.

 

[MathersMahmood]

Lmao I love this ad!

 

[S14Drvr]

I hope Apple doesn't jam Corden down our throats like they did with U2. I like Corden but then again I didn't mind U2 until they were forced upon me lol

 

[prowlmedia]

What I'm saying is, he seems a totally unlikely contender for a late night talk show as big as the one he's on in America. It seems odd that they'd have arrived at him, his audition must have been amazing. I bet there were plenty of other, much more famous, possible presenters.
[doublepost=1474282451][/doublepost]

Sure, but letterman wasn't famous before his first talk show and well he's never been funny at all... and that Scottish dude that does the other talk show - he'd not done much before.

Don't think he auditioned at all. They approached him because of league of their own and into the woods and his comic relief beckham sketches. I remember reading somewhere they did give him 4 or 5 names of unknown in the U.K. actors / celebs and 24 hours to become expert with questions and comebacks and he nailed it.

 

[CarlJ]

2. Anybody who liked her presentation is in denial in my opinion. It was bloody awful.

She got like 12,000 new twitter followers out of it, so more than a few people would disagree with you. I thought her presentation wasn't the best, but certainly not the worst. But clearly a lot of people liked it.

3. I may not have a wikipedia page, but I have been a member here for yonks... doesn't that count for something?

2008? Pfft, practically a newbie
[doublepost=1474326513][/doublepost]

And you presume Apple, the most pedantic of all companies, would have no prototype shells to use for the sake of consistency? The first leaked iPhone 7 images circulated as early as last March. The ad appears to have been filmed in the summer. Sorry, not buying it.

Apple would only show those prototypes on a need-to-know basis, to people sworn to secrecy. They're not gonna go through the trouble of clearing everyone at the ad agency and on the set, simply to handle a detail that nobody but a handful of techy nerds would care about. Sure, images were leaked. Doesn't matter. Remember, for decades the government denied that Area 51 existed, despite widespread media coverage of it. (If "Area 51" bothers you in that sentence, just substitute "NRO" - same situation.)
[doublepost=1474326639][/doublepost]

My big takeaway from this ad is that Eddy Cue is a bad actor.

Wait, you're saying that Eddy Cue is unfit to play the role of Eddy Cue, pretending to do Eddy Cue's job?

 

[carrrrrlos]

Nobody cares about Apple executives but Apple executives.

 

[Tech198]

lol... magic.. particularly 1:30

 

[omihek]

Am I the only one who was kind of put off by this? Like yeah it was funny, but this whole thing kind of felt...forced, for lack of a better term. Having Iovine Cue and St John there just gave off an arrogant vibe. They're management of a company, not celebrities. Idk say what you want but I wasn't a fan of the decision to make this.

So they should have got like Leonardo DiCaprio or Matthew McConaughey or Cameron Diaz or some other random celebrities? Why? Why would he be pitching Apple ideas to random celebrities? Makes more sense that he would be pitching to Apple execs.

 

[CarlJ]

So they should have got like Leonardo DiCaprio or Matthew McConaughey or Cameron Diaz or some other random celebrities? Why? Why would he be pitching Apple ideas to random celebrities? Makes more sense that he would be pitching to Apple execs.

Or animals. Everyone loves animals, right? Have him do the whole pitch, without turning the camera to the execs (so you only hear them objecting) and then at the end, when they do, it's three dogs, but wearing the same clothes. Or three muppets. Could be a whole series of commercials.

But, seriously, the Apple execs were fine, they were doing a good imitation of what they actually do. Just Corden's wacky ideas weren't polished enough, they seemed a bit like filler. I'd like to see the same setup, but with, oh, Kevin Smith, or Steven Colbert, or Eddie Izzard. Whole 'nother series of commercials.

Or to shake things up a bit, have John Hodgman ("PC") be the one pitching, and make the execs be 3 copies of Justin Long. If you celebrities to play the parts you can use ones they've already had in commercials, say, Samuel L Jackson and Aubrey Plaza on the sides, and, starring in the role of Eddy Cue: Martin Scorsese.

 

[TheFluffyDuck]

The cringe is real. Reminds of that horrid "genius" ad they ran a few years back.

 

[Anim]

Had me laughing.

 

[irevolt]

Jimmy and Eddie
People who shine a spotlight
only to slither themselves into it.

 

[jgreg728]

So they should have got like Leonardo DiCaprio or Matthew McConaughey or Cameron Diaz or some other random celebrities? Why? Why would he be pitching Apple ideas to random celebrities? Makes more sense that he would be pitching to Apple execs.

You're off the mark completely. I'm saying the whole concept of pitching ideas to anyone just wasn't the way to go. They should've done something else entirely.
[doublepost=1475336149][/doublepost]

MacRumours never fails to amaze me. How negative everyone is.

I am a fan of Apple but I think I'm allowed to voice my opinion on an open forum... I don't have to worship Apple on every decision they make.