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Recap: The Apple people have no idea how to promote Apple Music, and they turn to someone who has no idea either... This message of this clip makes no sense at all, it makes the Apple people look like idiots. Complete fail for Apple.
 
They made the Music app and the Maps app have more simple interfaces that feel like the lettering is all too big - until you glance at them in the car.

The lettering really is offensively BIG. It's as if their target group were toddlers and visually impaired.
 
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What kind of iPhone is this?
 

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What kind of iPhone is this?

It's a 6s. The film was shot before the 7 was announced and they obviously didn't want to supply the production crew with actual iPhone 7 props. The antenna lines were either removed pre or post production to make it seem, from a distance, that he's holding an iPhone 7 now that it's been launched.
 
How did James Corden go from Gavin & Stacy to Apple Music adverts and one of the most popular late night shows in America? How did he DO that?

So you are really asking How did James Corden go in 20 years from...
The movie 24/7 to
Hollyoaks(!) to
The History boys on stage and gets awards..
writing and acting Gavin and Stacey and winning lots of awards...
Utterly failing with a UK chat show ironically
Acting in the National Theatre and getting lots of awards...
Doctor who...
Into the woods...
Getting in a bath/bed with David Beckham...
Hosting various Panel game shows...
Writing various other Sitcoms and bits...
Singing a lot in a hollywood movie Into the woods...
Hosting lots of awards ceremonies...
Being picked to host the Late Late Show

I know right, it's like he was just plucked from nowhere!! ;)
 
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The script is OK, but it punches a bit long.

Corden is good.

The Apple folks are just too lame to pull it off (basically, the agency sold them a vanity ad.

"Vanity Ad", yep. Never heard that term before but that's exactly what it is. None can act. None are funny (apart from Corden) but the agency was happy to stroke their egos and send them a bill.

Sort-of reminded me of used car dealers starring in their own cringe-worthy ads.
 
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It held my attention, but I don't think it is anything spectacular. It will get the job done though. People will bring it up and mention Apple Music in doing so, which will lead to some people trying it. Goal accomplished.
 
apple music ad 2b.jpg
Well, I'll be damned. Apple features what looks like an iPhone 6S camera with iPhone 7 antenna lines. Seems they are not fond of their own design for publicity purposes? Or maybe they washed the phones with Clearasil and the camera pimple vanished?
 
So you are really asking How did James Corden go in 20 years from...
The movie 24/7 to
Hollyoaks(!) to
The History boys on stage and gets awards..
writing and acting Gavin and Stacey and winning lots of awards...
Utterly failing in a
Acting in the National Theatre and getting lots of awards...
Doctor who...
Into the woods...
Getting in a bath/bed with David Beckham...
Hosting various Panel game shows...
Writing various other Sitcoms and bits...
Singing a lot in a hollywood movie Into the woods...
Hosting lot so awards ceremonies...
Being picked to host the Late Late Show

I know right, it's like he was just plucked from nowhere!! ;)

What I'm saying is, he seems a totally unlikely contender for a late night talk show as big as the one he's on in America. It seems odd that they'd have arrived at him, his audition must have been amazing. I bet there were plenty of other, much more famous, possible presenters.
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View attachment 654724 Well, I'll be damned. Apple features what looks like an iPhone 6S camera with iPhone 7 antenna lines. Seems they are not fond of their own design for publicity purposes? Or maybe they washed the phones with Clearasil and the camera pimple vanished?

No. The ad was filmed before the iPhone 7 launches and because adverts are usually filmed by external production agencies, Apple were hardly gonna hand over an iPhone 7 to film it. I imagine the antenna lines were removed in post to make it look more like a 7 from a distance.
 
Recap: The Apple people have no idea how to promote Apple Music, and they turn to someone who has no idea either... This message of this clip makes no sense at all, it makes the Apple people look like idiots. Complete fail for Apple.

If you haven't seen music related stuff like the many karaoke videos from the comedian w millions of views then you have no idea what is popular and hip these days in the US.

The video was made to entice the viewers of music shows. It has a 3 judge set up, comedian that has gotten famous doing musical bits and then they make fun on "abstract" commercials. Fits perfectly for the hipster music lover of today.
 
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