Three MacBook mistakes: Will Apple correct course? Jason brought up some good points regarding the new generation of MacBooks and MacBook Pro's. There are a number of loyalists when it comes to these new models; especially in regards to the keyboard. But, I have concluded these persons are in the very smallest minority. When you have mainstream media pointing out the keyboard sucks; the touch bar is actually pointless; the USB-C strategy is too pre-mature, there is a problem. Apple is going through a tough design period right now and its either attributed to insulation or hitting a dead end trying to keep these products fresh. I personally gonna send an email to Tim Cook to tell him to restore some focus to the fundamental thinking of its founder. Stop trying to be so gimmicky because you have to have something new to wow us. Just be practical. I think what most users wanted in the new MacBook Pro's all along was a faster MacBook Pro using the latest Intel processors, RAM and video RAM technologies and two USB C ports in addition to USB A and the other ports. They have been right with the fast SSDs. The design decisions regarding the hardware is where things are really going wrong. The trash can Mac Pro was first big mistake and we are seeing it repeated with other flagship products. The retina MacBook itself is another example. Sure, it could be lighter, but what I think would have been better was to keep the MacBook Air chassis, reduce the bezel, make it retina, add a USB C port and new generation processors and be done. From the iPhones headphone jack to the Notch, Apple really feels like its experiencing a creativity block. Think about how technology needs to be easier not gimmicky. When Steve Jobs saw the GUI he obviously understood, this is a better way than typing in DOS commands. Apple was able to run with that for 5 years until Microsoft got it right with Windows 3.0 and even surpassed it with Windows 95. Even then, Mac OS remained the gold standard for graphical operating systems. Instead of carrying around CD's you have an MP3 player that conveniently keeps a thousand songs. Instead of downloading an album of fillers, you just download the songs you want for 99 cents. I just think that intuitiveness is gone at Apple. When I hear the responses from Tim in a Buzzfeed interview, its almost like he doesn't have a clue what he is talking about. He can't even sell AR by finding 3 good reasons with saying 'ummmmmmmm' 20 times over.