Jimmy Iovine and Dr. Dre Discuss Their New USC Academy Focused on Technology and Liberal Arts

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Nov 5, 2014.

  1. MacRumors macrumors bot

    MacRumors

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    In a new profile of Beats co-founders and new Apple employees Dr. Dre and Jimmy Iovine, The Wall Street Journal interviews the duo about their newly launched undergraduate academy at the University of Southern California called the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and Business of Innovation. The Beats co-founders, who bankrolled the academy with a $70 million gift last year that led to the first students being enrolled this past August, are being profiled as part of the WSJ. Magazine 2014 Innovator Awards.

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    Photo courtesy of The Wall Street Journal​
    Echoing Steve Jobs' description of the philosophy of Apple, the school is aimed at preparing young people to be able to work in businesses that are at the intersection of technology and liberal arts.
    Erica Muhl, the school's first executive director, says that while other schools aim to mix business and technology, none of them add in the arts or culture. Iovine says the school's goal is to "find kids who can work at Beats or at Apple".

    While Iovine and Dre unsurprisingly haven't shared what their exact roles at Apple will entail, The Wall Street Journal notes that one of the primary things on their minds is to marry people who create art with those who distribute it.
    In recent months, Apple's music strategy has seen increased cooperation from artists in its distribution channels. In December, Beyoncè launched her newest album exclusively on iTunes with no advance promotion, while iTunes Radio has consistently featured specially curated radio stations from artists like Sam Smith. More recently, Beats Music highlighted on Twitter that its service will still stream Taylor Swift's music after she decided to pull her content from rival streaming service Spotify. Apple is expected to launch a revamped version of Beats Music in early 2015.

    The full profile, which includes anecdotes on the creation of Beats Music and how Iovine had always wanted to work with Apple, as well as examples of what students are doing at the new school, can be found at The Wall Street Journal.

    Article Link: Jimmy Iovine and Dr. Dre Discuss Their New USC Academy Focused on Technology and Liberal Arts
     
  2. Dekema2 macrumors 6502a

    Dekema2

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  3. SteveJobs2.0 macrumors 6502a

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    Mental images of those movies where kids create their own university since they can't get into a regular one.
     
  4. groovyd Suspended

    groovyd

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    as a significant shareholder in apple i really wish they hadn't bought beats.
     
  5. ricci macrumors 6502

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    How many examples do I have to list that proves a million times you don't NEED a college degree to be successful! Like them or not, they are making a big different in many areas and are , so far, successful in all! I don't like Justin B. But I will never say he's not successful and give him that credit!

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    Really? If you have less than a thousand shares, your not significant ! If your a real share holder with millions of shares, you would not have wasted such ignorant remarks on a rumor forum! :eek:
     
  6. vanzantapple macrumors 6502

    vanzantapple

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  7. japanime macrumors 68000

    japanime

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    When I look at that photo, I hear the lyrics of "Lean on Me."
     
  8. EnderTW macrumors 6502

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    Lol. Yeah. Ok
     
  9. Michael Scrip macrumors 603

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    #9
    Why?

    Your stock is as high as it's ever been... isn't that what really matters?

    And the $3 billion they paid for Beats barely registers anyway... Apple can make that money back in 30 days. (hint... it's already paid off... and they STILL have $150 billion left over...)

    Now if you were a shareholder of Facebook... who spent $17 billion for WhatsApp... then I'd worry. :)
     
  10. Apple Corps macrumors 68030

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    And on what basis or calculation do you demonstrate that the purchase of Beats has "paid off"? Apple earning $3 billion via other products / services is vastly different than Beats having returned anything towards that purchase price.
     
  11. TechZeke macrumors 68020

    TechZeke

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    I actually read through the curriculum and class descriptions. This actually seems like a very nice program.

    The main thing I like about this program(At least from what I read) is that it's very hands on and applied.

    Guy who actually knows what he's doing when actually working in the field > dude with a 4.5 GPA with little or no real world experience, anyday of the week.
     
  12. crazzapple, Nov 5, 2014
    Last edited: Nov 5, 2014

    crazzapple Guest

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    LOL, yeah right, you wish.
     
  13. filmantopia macrumors 6502a

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    Announcing The Dr. Dre School for Kids Who Can't Read Good and Want to Do Other Stuff Good Too
     
  14. 2010mini macrumors 601

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    Significant? Lol yeah right.
     
  15. Michael Scrip macrumors 603

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    #15
    I didn't say Beats itself has earned enough money to cover the purchase price. (although Beats has a lot of income)

    I just said Apple had enough money to buy Beats. (and plenty more)

    Look... people are acting like Apple spent their LAST $3 billion on Beats and they are now in financial ruins.

    They aren't.
     
  16. groovyd Suspended

    groovyd

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    #16
    i think it would be higher otherwise and just don't think it was the right thing to do...
     
  17. Tiger8 macrumors 68020

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    A significant share holder like you should have phoned Tim
     
  18. groovyd Suspended

    groovyd

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    #18
    what do you know?

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    i have written him on occasion...
     
  19. Michael Scrip macrumors 603

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    #19
    Well... people smarter than you and I spent months working on this deal.

    Let's see how it pans out, mkay?

    :)
     
  20. vertgo macrumors member

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    He didn't go to four years of dre medical school to be called mr. Dre
     
  21. iolinux333 macrumors 68000

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    #21
    Difference between Northern and Southern California lol. Just what would those two, with their very distinct backgrounds, like to change about the North lol oh my I hope I don't get kicked off again.
     
  22. Aluminum213 macrumors 68040

    Aluminum213

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    Hahahhahahaha
     
  23. AppleScruff1 macrumors G3

    AppleScruff1

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  24. 69Mustang macrumors 604

    69Mustang

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    /looks at groovyd's quote sitting on t-ball stand

    /smiles

    /grabs bat

    Carl? Carl Ichan is that you?

    /rounds bases
     
  25. groovyd Suspended

    groovyd

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    #25
    this isn't about the smarts of who worked on the deal, this is just my feeling that it was not the best thing they could have done with the money.

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    lot of jealousy out there, lol
     

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110 November 5, 2014