This pic shows a certain attitude/behavior that I don't like but I can't explain why, it's a gut feeling. The image/pose/look that these gentlemen have on this picture do not correspond with the image that Apple holds dearly, at least in my book.
This is obviously my interpretation and as always: interpretations are colored based on subjective opinions so I may be (and most likely am) totally off.
I know what you mean. I call it the "artists look of importance". And it has somewhat something to do with what Apple does. Meaning: It's showbusiness. The one being first, loudest, craziest or prettiest wins. Apple has not however put peoples names and faces upfront before the actual content. Yes, there was Mister Jobs but he was selling products of the company. This picture shows that these two Misters do not want to sell products. They want to sell themselfes.
At least, that's what this picture talks. Same thing with Mister Ive's Image. People got bored of it. They do not hate what he has done though. Maybe it is the same with these two guys.
Hopefully... Maybe... By accident.