Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
this isn't about the smarts of who worked on the deal, this is just my feeling that it was not the best thing they could have done with the money.

----------



lot of jealousy out there, lol

Jealousy? You wish. Why would I be jealous of someone who needs to lie on a board


People with real financial stake in Apple aren't on macrumors.com hahaha, you make this too easy
 
as a significant shareholder in apple i really wish they hadn't bought beats.
this isn't about the smarts of who worked on the deal, this is just my feeling that it was not the best thing they could have done with the money. lot of jealousy out there, lol
lol! keep digging that hole, groovy.

giphy.gif
 
This is actually a really neat idea, and I applaud their generosity and forward thinking attitude when it comes to education. I went through a fairly decent design program, but they don't teach you crap about technology. I had to get creative with my elective choices, and spent tons of time inside and outside of school learning how to code, UX patterns, app design, video editing, painting, color theory, typography, layout, writing, web design, building computers, product design drafting, 3D modeling, and all of the other things that give me a more complete picture of how the industry works. Then on top of that I got minors in photography and advertising/promotion. It would have been nice to get everything rolled up into one comprehensive program instead of the 180 hours of college credit that I completed over six years.
 
USC (my alma mater) has always been into this kind of thing, merging business and arts. I don't doubt USC was interested in founding this department and went looking for people who would be willing to put up the primary chunk of cash and in their honor, have the department named after them -- at least for 10 years. It's nothing new in the business of colleges, it's just that this time we recognize the names.
 
Third worst move by Apple ever: Beats

Hmmmm... another person who is vehemently against Apple buying Beats.

Why exactly?

And isn't it harmful to carry around so much anger?


I'm filing the Apple/Beats deal under "It happened... It's done... Get over it..."
 
i have written him on occasion...

Haha! I'm pretty sure we all have. He receives hundreds of emails a day.
When they 1st introduced SIRI, I suggested a Shazam type thing where SIRI would listen to the track, tell you who it was and give you a direct link to iTunes to buy the song or the album.

It was a good idea and eventually they implemented it.

I'm sure 99% of the emails he gets are useless ideas from people who have no clue, like what you have done.
 
The connection between the words 'art' and 'Iovine' or 'Dr.Dre' is beyond my understanding.
 
I didn't say Beats itself has earned enough money to cover the purchase price. (although Beats has a lot of income)

I just said Apple had enough money to buy Beats. (and plenty more)

Look... people are acting like Apple spent their LAST $3 billion on Beats and they are now in financial ruins.

They aren't.

You don't have to justify your comment. Most of us understood the gist of what you were saying. There will always be those that want to be pedantic and I guess we can't do much about that.
 
This pic shows a certain attitude/behavior that I don't like but I can't explain why, it's a gut feeling. The image/pose/look that these gentlemen have on this picture do not correspond with the image that Apple holds dearly, at least in my book.

This is obviously my interpretation and as always: interpretations are colored based on subjective opinions so I may be (and most likely am) totally off.
 
Regardless of what one thinks about these two guys, they have clearly been quite successful for quite a while. I think Apple bought them as much as for their insights into the music business as for any actual product. While 3B is a lot, its pocket change for Apple. While I’m not a fan of their actual headphone products, its clear that many are and that they sell. It doesn’t really matter much why, only that they do.

The school thing is an interesting idea. Kids today grow up in a different world than even a few years ago. They learn about smartphones and pads in the early single digit years. Doing something with that might have merit, time will tell. Music has always been a somewhat fickle business. There is an old movie with Rodney Dangerfield called Back to School. The scene in an economics class there comes to mind when Dangerfield points out the realities of the construction business…

Its also the case that education institutions are in a different financial state than some years ago, and most will welcome the influx of cash for programs. Got to any campus and see how many buildings have some previous alums name on them. It’s a good thing.
 
While I’m not a fan of their actual headphone products, its clear that many are and that they sell. It doesn’t really matter much why, only that they do.

When I go to the gym, 98% of the headphones I see and dre beats.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.