Jimmy and his hip hop / rap / thug life partners are dolts... very rich dolts. Made that way in some cases by nothing other than being in the right place at the right time. USA being a money loving, sometimes incredibly shallow society, worships those who can toss a basketball, experts in other stick and ball sports, and the "ballers" obscene counterparts in music.
Apple in one New York Minute... dove off their perch above other lesser successful companies in a vain attempt to gain "street cred." All in a desperate attempt to become credible enough to take over the streaming music business. Dropped a cool $3 billion in the process, to prove they too could afford Cristal Champagne for the house... yet provided everyone that signed up free service because they didn't have the confidence to charge for what is ultimately a product that's still sucking wind.