Jimmy Iovine Says Apple Music Would Have '400 Million' Listeners If It Had a Free Version Like Spotify

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 17, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    Apple Music executive and recording industry mogul Jimmy Iovine recently sat down for a wide-ranging interview with Music Business Worldwide, reflecting upon his desire for more people to start paying for music.

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    The spread of free music has proliferated since the earliest days of the internet, starting with shady peer-to-peer services like Napster and LimeWire and progressing to legal, ad-supported platforms like Spotify and YouTube. Iovine thinks it's wrong, and insists artists should get paid for their work.

    However, he admitted that free music is "so technically good" that many people simply aren't willing to pay up. In fact, he said if Apple Music were to offer a free tier like Spotify, it "would have 400 million people on it" and make his job a lot easier. But that's not what he nor Apple believe in.
    To change that, he said "you've got to put everything into making the experience for people who are paying feel special."

    Iovine believes that "people who pay for subscriptions should be advantaged," something Apple Music aims to accomplish with a lineup of original content in the works, including Carpool Karaoke: The Series, Vital Signs, Planet of the Apps, and an upcoming documentary with Harry Styles.
    Apple Music has also had exclusives with major artists such as Chance the Rapper, Drake, Frank Ocean, and Taylor Swift, and Iovine said those deals will continue occasionally, but he admitted that record labels "don't seem to like it."

    Iovine continues to believe that Apple Music will be "on the forefront of popular culture," a sentiment he has echoed in many interviews.

    Interview: "Musicians Taught Me Everything. Without Them, I'm Working On The Docks"

    Article Link: Jimmy Iovine Says Apple Music Would Have '400 Million' Listeners If It Had a Free Version Like Spotify
     
  2. smorrissey macrumors 6502a

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  3. Paradoxally macrumors 65816

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    Apple Music will never surpass Spotify if it doesn't have a free tier.

    That said, screw low-bitrate "free" music.
     
  4. dannyyankou macrumors 604

    dannyyankou

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    He's right, free music services like Spotify are unfair to the artists.
     
  5. DrumApple macrumors 6502

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    That's because Spotify doesn't manufacturer one of the world's top selling devices that comes with Apple Music pre-installed on it. Not comparing oranges to oranges here...
     
  6. Dilster3k macrumors 6502a

    Dilster3k

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    Hearing stuff like this from that doofus monkey is really cringey. Steve would've never hired that bimbo, he didn't even believe in the music subscription model if you watch his D conference interviews.
     
  7. Relentless Power macrumors P6

    Relentless Power

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    Apple obviously already knows this. But they obviously are creating a separation for those who have chosen to pay for the services and grant them with privileges.
     
  8. tonyr6 macrumors 65816

    tonyr6

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    Free no I am starting to hate that word free. Any service that has a free tier that is ad ridden I either paid for and after I got tired I stopped using them. They all start out with one ad only then a bit more ads. Then video ads start and before you know there is the same video ads over and over again after every other song.

    I am so glad AM only has a paid tier and it should stay like that. Artists hate free tiers and if AM did that we will start to lose artists that will go to other platforms.
     
  9. LordQ Suspended

    LordQ

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    I will never use a service with Ads, I'd rather pay. (Which makes me wonder why we get ads in a movie theatre if the ticket wasn't free...)
     
  10. verpeiler macrumors 6502a

    verpeiler

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    "on the forefront of popular culture..." said the marketing guy, sniffing his powder.
     
  11. tonyr6 macrumors 65816

    tonyr6

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    That is why I don't go to the movies. If you only wait a few months you can purchase the movie on digital ad free.
     
  12. Blackstick macrumors 6502

    Blackstick

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    Apple Music's biggest problem is the train wreck of an app that is iTunes. They need something sleek and stand-alone. Break up that monstrosity of an app and that'll help!
     
  13. LordQ Suspended

    LordQ

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    Hopefully they will break iTunes into separate apps with their own stores. 18 days to go!
     
  14. H3LL5P4WN macrumors 6502a

    H3LL5P4WN

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    There aren't enough Shia Lebouf clapping .gifs on the internet to respond to this with.
     
  15. LordVic macrumors 601

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    lol. that's cute

    But even Spotify doesn't have 400m users on it's free tier. in fact, if you added up every single subscription based music streaming service, do we even hit 400million users in total?

    Iovine talks a lot of Marketting BS that he can never back up.

    Don't get me wrong, I think Apple could do more than 20m subscribers with a few changes,

    1: More Beats channels that have focus on different genre's of music. The single "pop music" focused Beats channel doesn't really have super broad appeal.
    2: Decouple from iTunes is a requirement for greater adoption as not every user wants to or can use iTunes in all locations. Apple Music NEEDS a low weight web based system for everyone else, which is one of Spotifies big bonuses over Apple Music
     
  16. buzzardo macrumors member

    buzzardo

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    The app is bad. iTunes UI is bad. Only thing worse is the Apple Podcast app. Apple needs better mobile engineers.
     
  17. LordVic macrumors 601

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    Because the price of Movies that the theatre has to pay (they don't get them for free, they have to rent / license them) far far FAR exceeds the revenues from ticket sales. They offset this with Commercials and previews, in addition to exorbitant prices on everything else.
     
  18. pers0n macrumors newbie

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    Someday I'm sure Apple Music will have ads. Music artists or ads for headphones, etc, but probably not casino, antivirus software stuff.
     
  19. ClaytonK macrumors newbie

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    Am I wrong in believing that free services still pay artists? Maybe not enough, but he suggests the music is practically stolen.
    I wish I had enjoyed Apple Music as much as he suggests I should. Unfortunately I just switched to Google Play because it's like 5 times better at predicting songs I'll like.
     
  20. tonyr6 macrumors 65816

    tonyr6

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    Then I will drop them for good and go somewhere else.
     
  21. LordQ Suspended

    LordQ

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    Yet, they don't hire me :(
     
  22. tw1ll macrumors regular

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    He "aligned with Eddy and Tim and Steve" for one reason....money.
     
  23. friednoodles macrumors 6502

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    In this thread: people who didn't read past the title.
     
  24. tonyr6 macrumors 65816

    tonyr6

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    Except it sounds bad. Sorry but 320 kbps MP3 sounds like mud compared to 256 kbps AAC and I can easily doing a blind test tell.
     
  25. kalafalas macrumors regular

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    Or if it had a web player with remote control features, and better social features so you could use it at work like Spotify. Most people I know have premium, and it's these features that are why.
     

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