I think you‘re one of those guys, who doesn‘t understand the impact of AI. The whole world is turning into the direction of Agentic AI, Agents, physical AI (Buzzword mania).
The point is, if you are not capable of this stuff as a software company like Apple - you‘re dead. Simple as that. And of course it will completely change that way we interact with our smartphone. With AI you get the power of a software development team as a user.
Lets say, you want a software that blocks you calendar for your holiday and adds default email messages to all you accounts. You needed to do everything manually, get your secretary to do the job our hire a software team to build a new App.
With AI it is more like „Hey phone, I‘m on holiday from … to …“ and it is done.
You don‘t have to open an App to control your vaccum cleaner robot, you just tell you phone it should start it - maybe with some details „please clean the livingroom“. An App is no longer needed, an App approval process is no longer needed, and so on.