Which will justify the price. You can charge more for something in limited supply that people want. --- Post Merged, Jul 5, 2017 --- This is completely wrong. People who buy the cheapest mercedes don't feel disappointed. Do they want the more expensive model? Sure but they can't afford it and are happy that they are driving a mercedes even though it is not the top of the line model. What is going on here is that those of you who can't afford the top of the line are trying to make a case for why Apple should be more egalitarian as if they have some duty to provide top of the line iPhones to the masses. iSheep will still buy iPhones and will be happy with them even if they aren't the top of the line model. And some who can't afford the top of the line will buy them anyhow through loans and skimp on things like saving for retirement or saving to buy a house. THAT is how important these phones are to them. Apple should do what any business in their position would do - charge as much as the market will bear.