John Gruber wants the iPhone X to start at $1500

Discussion in 'iPhone' started by blairh, Jul 4, 2017.

  1. JulesJam, Jul 5, 2017
    Last edited: Jul 5, 2017

    JulesJam macrumors 68020

    JulesJam

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    #76
    Which will justify the price. You can charge more for something in limited supply that people want.
    --- Post Merged, Jul 5, 2017 ---
    This is completely wrong. People who buy the cheapest mercedes don't feel disappointed. Do they want the more expensive model? Sure but they can't afford it and are happy that they are driving a mercedes even though it is not the top of the line model.

    What is going on here is that those of you who can't afford the top of the line are trying to make a case for why Apple should be more egalitarian as if they have some duty to provide top of the line iPhones to the masses. iSheep will still buy iPhones and will be happy with them even if they aren't the top of the line model. And some who can't afford the top of the line will buy them anyhow through loans and skimp on things like saving for retirement or saving to buy a house. THAT is how important these phones are to them. Apple should do what any business in their position would do - charge as much as the market will bear.
     
  2. Cryates, Jul 5, 2017
    Last edited: Jul 5, 2017

    Cryates macrumors 65816

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    #77
    Ding ding ding
    --- Post Merged, Jul 5, 2017 ---
    Let's also not forget that these new iPhones will undoubtedly be expensive to produce, moreso than the previous models. Apple already has clearly high margins on products, so you can expect them to continue that. Let's say this new iPhone costs Apple an additional ~$100 to manufacture per device, you're looking at additional ~$400 to the consumer for the end product to maintain their margins.

    They aren't going to invest more in manufacturing costs without recouping some return on investment.
     
  3. craigio85 macrumors regular

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    #78
    It isn't wrong. Ultimately, if the the mainstream option later this year is a souped up version of the existing iPhone 7 lacking an edge to edge, OLED display then it leaves the core iPhone customer-base significantly shortchanged. This would make the new device DOUBLE the price of its main competitor, while the £700+ "7s" would basically be a glorified iPhone 6. Surely anybody can see the lunacy of this suggestion; consumers would be angry and rightly so.

    As it is, I think it's all academic as I don't believe 3 new iPhones will launch this year - I think it will just be the new redesigned model with the 7 and 7plus dropping down a tier as the cheaper option.
     
  4. Cryates macrumors 65816

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    #79
    As of a few days ago, the Note 8 was rumored to be priced around $1,100, and what's it adding? A dual lens camera? It's not inconceivable to think that Apple will charge even more for the iPhone 8/Pro than that. There's going to be a lot of never-before-seen-on-a-smartphone tech packed into this thing, and Apple is ALWAYS the one to charge more.
     
  5. willmtaylor, Jul 5, 2017
    Last edited: Jul 5, 2017

    willmtaylor Suspended

    willmtaylor

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    #80
    ...so you'll cherry pick the quote but not explain the context or finish the sentence? Sounds about right for these forums.​
     
  6. noobinator macrumors 601

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    #81
    This guy is an idiot. He also tweeted yesterday that no one gives a crap about the Galaxy S8 and that it's irrelevant.
     
  7. Cryates macrumors 65816

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    #82
    In theory, and looking at the big picture, he's not wrong.
     
  8. willmtaylor Suspended

    willmtaylor

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    #83
    Tweeting/posting controversial statements doesn't make one an idiot.

    Look at Topolsky's comments last week. In this day and age, it's all about remaining visible and getting the clicks. Both are doing just that.

    You may disagree with either one of them, but it doesn't make them stupid.
     
  9. blairh thread starter macrumors 68030

    blairh

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    #84
    Spare me your unnecessary smugness. I did provide a link to the full comments. And he is backing up this claim because he wants to 'see what Apple can do with a higher price'. Does that sentence really make the $1500 comment more valid? Please.
     
  10. willmtaylor Suspended

    willmtaylor

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    #85
    Stating facts isn't smug. Omitting them to fit your narrative and attacking those who disagree with you on the other hand....​

    He said he'd like to see, and if you can't understand the context, that's on you. It's his prerogative on his blog. Neither Apple nor Gruber needs to validate anything to you I'd imagine.​
     
  11. blairh thread starter macrumors 68030

    blairh

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    #86
    Jesus H. He said he wants the iPhone to start at $1500 or more. I started a thread saying how ridiculous this was. Please tell me what more I could have done?

    I'm not attacking anyone. I'm replying to others. This is a forum. That's the whole point of it existing.

    Yes this is all about how John Gruber needs to validate his opinion with me. You got me mate.
     
  12. willmtaylor Suspended

    willmtaylor

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    #87
    Already addressed.​

    See your opening statement of your reply to me.​

    Sarcasm aside, context of a statement--even with 1 statement--does make all the difference.
    I think I'll go ahead and see myself out.
     
  13. cbreze macrumors 6502

    cbreze

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    #88
    IMO, I really don't care what they charge. if I need a new phone I take price into consideration and measure the price to value (to me) ratio. Perhaps Apple will be seeing what the market will bear. Some will pay up and some won't. There are lots of phones to choose from. Folks need to be practical and if the most expensive is what they have to have then they can either wait for the dust to settle and get it for less or they can make payments if they don't have the cash. Alot of people on phone forums are addicted to getting the latest and greatest. Fine, this is still a free country, get whatever you like, but if you think Apple gives 2 shats about you your mistaken. Money is all they and every other corporation is interested in. People stuck in Apple eco-system and Android haters because of it are missing out on another option. Thumb your nose at Apple's pricing policies, Give em the finger. You have a choice, but don't just blindly step up with cash in hand yet again. Reminds me of the old movie from the sixties, "The Time Machine". Apple is like the Morlocks and the Isheep are the Eloi. The Eloi always hear the siren call. Don't be the Eloi.
     
  14. The_Machine macrumors newbie

    The_Machine

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    #89
    Eh... Based on reading the posts here, I think many people in this thread understand the context of Gruber's original post more than you believe. It's fairly easy to go take a look at some of Gruber's recent Tweets on the topic if one was really all that confused.

    I don't think anyone would disagree with the simple reality that it's Gruber's prerogative to use his blog as he wishes. It's also anyone who so chooses prerogative to comment on what he says on his blog or Twitter. Keeping in mind that over the years he has worked hard to make himself a fairly "famous" figure among the Apple community. So it's not like his words being under scrutiny should be unexpected by anyone. I doubt anyone is expecting him to validate them.
     
  15. michael9891 macrumors 6502a

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    #90
    I'm definitely looking forward to the keynote more than I usually would be.

    Probably not the right thread to discuss this but why are people expecting a shortage of OLED displays? An OLED iPhone has been expected this year since at least 6 months before the 7 was released last year. Surely enough time to sort enough out.
     
  16. JulesJam, Jul 5, 2017
    Last edited: Jul 5, 2017

    JulesJam macrumors 68020

    JulesJam

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    #91
    And Apple has a high level of customer support with B&M stores and US based phone support. That's expensive to maintain.
    --- Post Merged, Jul 5, 2017 ---
    Because the manufacturing process is inefficient and IIRC, LG and Samsung are the main producers and they prioritize their own products. Don't forget Google is now in the hardware game too.
    --- Post Merged, Jul 5, 2017 ---
    Yes it is for the reasons I stated.
    --- Post Merged, Jul 5, 2017 ---
    You obviously haven't kept up with Android news. The Note 8 is going to be hella expensive and Samsung doesn't even have B&M stores or US based phone support.
    --- Post Merged, Jul 5, 2017 ---
    Exactly and Samsung doesn't even have B&M stores nor does it have US based phone support so they don't have the same expenses that Apple has. Apple's warranty support is 1000 times better than Samsungs and I say this as an S8 owner. FFS, Samsung charges $12/mo for its extended warranty/accidental damage protection, that is $288 for 24 months compared to Apple's $129.
    --- Post Merged, Jul 5, 2017 ---
    And given the resale value/trade in value of a 2 year old iPhone, they have gotten it fairly inexpensively. Typically I can net about $450 for a 1 year old mid-tier storage model iPhone in pristine condition so if it costs $750 initially, that is $300 per year. Of course there is sales tax and upgrade fee too.

    Even when you factor in the sales tax and upgrade fee, it works out to be about $400/year or about $33/mo. Not bad for your cell phone, handheld computer, camera that keeps you connected to everyone you love and depend on not to mention many use them for work.
     
  17. KeanosMagicHat macrumors 65816

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    #92
    Very good post, sums up pretty much everything really if you are tech geek like most of us on this forum.
     
  18. avanpelt macrumors 68020

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    #93
    Bingo. It's like walking into the grocery store and wishing that milk cost $10.00 a gallon instead of $3.00 or $4.00 a gallon. Doesn't make much sense to wish that on yourself as an everyday consumer. Now, if you were a shareholder in a dairy farm, that's another story. I'm not sure if Gruber owns stock in Apple; but if he does, it seems to me that it would be a conflict of interest with his job.

    Plus, as well-connected as Gruber is at Apple, he could probably pretty easily be the beneficiary of one or more new iPhones for either nothing or next to nothing. There again, though, ethics would come into play.
     
  19. JulesJam macrumors 68020

    JulesJam

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    #94
    He's a blogger, not a journalist. The latter is a profession with a code of ethics, the former is not.
     
  20. Relentless Power macrumors G5

    Relentless Power

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    #95
    Given Apple can set the price at any dollar amount they so wish with the iPhone 8, some will find that no dollar amount will stop them from purchasing an iPhone at whatever cost Apple determines. And if somebody wants to pay a high dollar that Gruber is suggesting, then that's their right to do so. But you have to ask yourself, does it make sense to purchase an iPhone at that price depending on how often does the consumer upgrade and do they truly want the highest tier iPhone with the latest technology or is it just for the sake of having the newest iPhone.

    I Find it interesting how the demographic is separated why someone truly purchases the latest iPhone and for what reasons. It really is a to each their own situation.
     
  21. The_Machine macrumors newbie

    The_Machine

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    #96
    Let's say Apple fulfills Gruber's wish and the iPhone X (or as he calls it, the Pro) has a cost of entry of $1.5K. The cost of entry for a consumer for the the iPhone 7 Plus is $769. That's a $731 price difference the consumer has to put up to upgrade to this new "Pro" phone.

    Let's compare the price differential here to Apple's other mobile products that that Pro versions.

    iPad cost of entry is $329. iPad Pro's cost of entry is $649. The spread here is $320.

    Macbook cost of entry is $1299. Macbook Pro's cost of entry is $1299 or $1799 depending if you want to only count the version with a touch bar or not. So anywhere from zero added cost up to $500.

    Look at these numbers, it seems like Gruber's theoretical iPhone Pro would by far have the highest cost to the consumer for an upgrade of any of Apple's mobile Pro products.

    So what kind of technology are we talking here? What is it that people are envisioning Apple could add to the iPhone Pro that the iPhone 7S line of products wouldn't have to warrant this extra cost? It's not simply the OLED as competitors have been selling phones with them for years without having to almost double their handset costs. Wireless charging? Nope. Touch ID under the screen? Maybe. I'll give this a slight chance of being the case, but somehow it doesn't sound like an addition to warrant this big a cost in entry jump. That's ignoring the latest rumors (I don't buy them) that say the phone won't even have it.

    So what are we talking here?

    I'm not seeing it. But feel free to take this as a challenge.
     
  22. Cryates macrumors 65816

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  23. Paddle1 macrumors 68030

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    #98
    Because of payment plans this doesn't matter that much for the US. They still shouldn't though. The iPod touch can do 90% of what an iPhone can and costs $200. Same with the $400 SE except more like 96%. Don't encourage Apple to overprice things any further.
     
  24. avanpelt macrumors 68020

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    #99
    Conflicts of interest are applicable in all professions -- not just those with a 'formal' code of ethics. Upon doing some searching around online, it appears as though Gruber does not, in fact, own Apple stock. Gruber is well-known in Apple circles and has connections with several people on Apple's Executive Team. As I seem to recall, he has admitted after the fact to being privy to 'insider' information from Apple about new products before it was made known to the public. That alone would make it problematic/illegal for him to own Apple stock.
     

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